BSc Management and Marketing: Cretins Feasibility Analysis Report

This report presents a feasibility analysis of the "Cretins" brand, a new venture in the upcycled and secondhand apparel market. The analysis covers various aspects, including operations management, target market identification, supply chain relationships, marketing activities, and financial viability. The report examines the brand's unique selling proposition, which centers on creating unique, upcycled garments and accessories from secondhand apparel, targeting a socially conscious demographic aged 16-24. It explores sourcing strategies, marketing through social media and influencers, and financial projections. The report also assesses the entrepreneurial skills required for success, such as opportunistic and creative abilities, and discusses the brand's alignment with current fashion trends and sustainability concerns. The report provides a comprehensive overview of the business idea, its potential challenges, and opportunities within the growing secondhand fashion market.