Detailed Business Plan for Spalk: Cricket Commentary Platform

This business plan details the concept of Spalk, a cricket commentary platform designed to connect cricket enthusiasts globally. The plan outlines the company's offerings, which include live match commentary choices and the ability for users to record and upload their own commentary. It identifies the target market as cricket fans of various demographics and psychographics, and it highlights Spalk's sustainable competitive advantage as an innovative platform with limited direct competition. The plan includes business details, marketing strategies, organizational structure, and financial projections, covering topics such as product description, value proposition, competitive analysis, and marketing mix. It also addresses business continuity and growth strategies, aiming to revolutionize cricket commentary and provide a platform for new talent.

Running Header: A Business Plan:
A Business Plan
Authors ID:
Authors Name:

A Business Plan
Executive Summary
1.1 Description of the business concept
Business concept of Spalk completely relates to cricket and commentary choice on live
matches. A person can choose its commenter for a specific match and Spark enables it's
to also record and upload its own commentary as well (Shorrick, 2017). So it completely
relates to connecting people on a single platform by targeting them on demographic,
psychographic and so on a basis.
1.2 The offerings
This company provides a platform for the people who love cricket. Here, you can upload
your personal views as well on matches which are being played (Caroline, Compte &
Leite, 2018).
1.3 Opportunity and strategies
The strategies of a company are very specific and unified whereas the opportunities are
simultaneously visualized according to the changes in time (Caroline, 2018). Sections of
the society are targeted on the basis of gender, interest, age group as well as their
psychological factors (Suemoto & Lee, 2018). So it clearly shows that the procedure is
very much clear and progressive. Also, there are a lot of opportunities in terms of
business as cricket is one of the most trending sports.
1.4 Target market and projections
A market which is being targeted is divided into segments where people who have
interest in cricket are targeted, on the basis of age, on the basis of reach etc. Spalk is
trying to provide a single platform for the various spectators who can give their views on
cricket they are watching which is its projection.
1.5 Sustainable competitive advantage
There are not a lot of companies who are working on the same project therefore, Spalk
does not have too many competitors so it can outgrow the field in which it is operating.
Providing a platform where a person can talk about cricket is a kind of hobby (Darrin &

A Business Plan
Stadter, 2017). Hence, its sustainable advantage is that it works lively with the match
with professionals as well as the people who are interested in same.
1.6 The team
The team of Spalk is very limited as it contains some developers as well as some
professionals who would commentate. Eventually, when the company will grow it can
develop a bigger team.
1.7 Cost of production and return on investment
The cost of production is not really high and the return is very large. As it operates
through apps and website so it targets a large number of people which is, in turn, a very
big investment. Normal expenses on the salary of a team which is not so big and the
maintenance of the app from time to time in order to be consistently developing with
change (Burch 2018).

A Business Plan
Contents
Introduction..........................................................................................................................3
Executive Summary.............................................................................................................3
1.1 Description of the business concept..........................................................................3
1.2 The offerings..............................................................................................................3
1.3 Opportunity and strategies.........................................................................................3
1.4 Target market and projections...................................................................................4
1.5 Sustainable competitive advantage............................................................................4
1.6 The team....................................................................................................................4
1.7 Cost of production and return on investment............................................................4
Business Details...................................................................................................................4
2.1 Background of the innovation...................................................................................4
2.2 Mission statement......................................................................................................5
2.3 Business goals............................................................................................................5
2.4 Core activities............................................................................................................5
2.5 Business strategy.......................................................................................................5
2.6 Sustainable competitive advantage............................................................................6
Marketing Plan.....................................................................................................................6
3.1 Product or service description...................................................................................6
3.2 Value proposition.......................................................................................................6
3.3 Expected change in the market..................................................................................7
3.4 Competition analysis.................................................................................................7
3.5 Target market.............................................................................................................8
3.6 Competitive positioning.............................................................................................8
3.7 Marketing mix...........................................................................................................8
Organizational plan and regulatory compliance..................................................................9
4.1 Organizational structure.............................................................................................9
4.2 Regulatory compliance..............................................................................................9
Financial plan.....................................................................................................................10
5.1 Financial assumptions..............................................................................................10
5.2 Break-even analysis.................................................................................................10
5.3 Cash flow forecast (2 years)....................................................................................10
5.4 Profit and Loss statements (2 years)........................................................................11
5.5 Balance sheets (2 years)...........................................................................................12
Business continuity plan....................................................................................................13
6.1 Risk recognition and reduction strategies................................................................13
6.2 Growth strategies.....................................................................................................14
Conclusion.........................................................................................................................14
References..........................................................................................................................15

A Business Plan
Introduction
Planning is forecasting future and when it is business plan than it correlates with
preparing a database upon which the whole business of an organization will operate. In
other words, making a blueprint of how all the norms and procedures will work
(Shorrick, Aspinall & Serpis, 2017). This assignment consists of a business plan and its
explanation for Spalk organization which amplifies the commentary of cricket worldwide
so as to make it easy for spectators.
Business Details
2.1 Background of the innovation
Background of the innovation for Spalk is very significant because in the world of
technology everything upgrades from time to time. This completely relates to innovating
new ideas for attracting more and more people to use Spalk. Redeveloping the software
and bringing in new sections each season will be a target in terms of innovation (Brand &
Rolland, 2018). It also focuses on changing the scenario of commentary which is pretty
old-fashioned and going in the same level since years. Through this Spalk will create and
enthusiasm amongst the young ones to show up their interest in cricket as talent. The
stereotypes will be hence, proclaimed in order to develop the scenario of cricket
commentary.
2.2 Mission statement
The mission of the company is to develop its business and get an edge over all the
competitors existing. In other words, targeting matches and people so as to listen to the
commentary through Spalk for the live matches they are watching (Haight, 2017). The
mission of creating a business which is aiming to develop a new section is very difficult
but not impossible upon which Spalk is continuously working with its team.
2.3 Business goals
A goal of the business is to have an audience worldwide who consistently reaches and
listens to the match's trough Spalks. Not only listening watching the match is also
complimentary.

A Business Plan
2.4 Core activities
Core activity relates to amplifying of the commentary which is shedding off by time and
bringing in new innovation in it by adding some young commentators and changing the
stereotypes which are going on (Gregory, 2018). Cricket and its vision of seeing how it is
being played and performed is the one most core activity of the Spalk.
2.5 Business strategy
The main strategy includes attracting the major number of personnel’s who are young
and interested in cricket so as to change the scenario of commentary in the world of
cricket. Young people ignite the aura of every event so as Spalk is trying to amplify the
crickets (Haque & Anastase, 2017). A strategy is very much primitive and very allocating
which works upon the development of business and the way people think about
commentaries which are a kind of revolution in the world of cricket.
2.6 Sustainable competitive advantage
The sustainable advantage is clear and transparent that company wants to target and bring
up new talent in the world of commentators. Each and every person on Spalk gets a
chance to show its talent for commentary (Echandía, 2017). This is a very new and
innovative technique of boosting the enthusiasm of choosing your own passion which
will definitely result in more progress.
Marketing Plan
3.1 Product or service description
Spalk is a service company which aims at providing entertainment services to its
customers. It basically deals with sports such as cricket. A commentary is its major
segment upon which it is operating in order to make the most use of it. According to
previous analysis, the commentary section of cricket is being taken as some people in old
suits speaking and analyzing the game which is the major target of Spalk. According to
Spalk the commentary and this section can be given to young people as well so as to

A Business Plan
make it more attractive and creative (Pratama, 2018). This is the main target for which
Spalk has made some sections in its website and app where people can also upload their
views and also simultaneously can hear the commentary by professional on the match.
Basically, it is an initiation to connect more and more people on the basis of a game from
across the world and also amplifying the talent in this field so as to get new talents for the
same.
3.2 Value proposition
As far as it is known there are not so many apps or programs which concentrate on a
commentary of a game (Peck, 2017). Hence, Spalk has framed a platform where people
can come and show their talent as well as they can see other talents as well. This is a
great innovation and value proposition in the world of cricket and commentary. Spalk has
done a major innovation in terms of its products as it is providing a platform for the
people who are having good skills of commentary.
Previously there were no such platforms where people use to talk about a game as a
commentator which itself is a huge innovation (Lopez, 2017). Accessing such kind of
facility worldwide is a big innovation in the field of sports. People who have the keen
interest in such kind of activities will be most benefited by this. Hence, the value
proposition of Spalk is very innovative and self-relying upon where people do there own
commentary.
3.3 Expected change in the market
Change is inevitable. Hence, no one can prevent itself from change. In the world where
each second a new technology arises change is very necessary (Vico, 2017). The
operations and market in which Spalk is operating change occur from time to time. Like
in terms of technology there is always some or the other up gradation and change which
has to be there in Spalk as well so as to have business for a long run.
There are many expected changes which are listed as follows:
 Technological change
This section of change keeps on fluctuating and rising which has to be dealt in a proper
manner so that if any problem arises it can be solved with proper planning and
ascertainment.

A Business Plan
 Rise in rivalry
More and more companies with the same business process will come up in a market
which may cause a problem for the operations of the company (Haselip & Rivoal, 2018).
This change in competition also needs to be properly dealt.
 Legal changes
The government of a country makes various laws and regulations which have to be
followed by Spalk in order to have proper long-term operations in an authorized manner.
3.4 Competition analysis
There are various ways of analyzing rivalries of an organization (Lane & Dieterlen,
2018). Likewise, Spalk can precede it with proper analyzation of market where it will
have a proper feedback about the operation of companies in the same field and how this
competition has to be dealt. Various other methods of external analysis can be used in
which the range of companies which are coming in the same market as well as those
which already exist is a must (Edwards & Wilson, 2017). Like Spalk can use
observations and feedback method to know what is in demand and what is not in order to
beat its competition and sustain in the market for a long period of time.
3.5 Target market
There are a lot of people which has been targeted in the market by Spalk (Plekhanov,
2018). People who are interested in commentary, people with certain age group, people
who have the association with this game etc. hence, the market of Spalk is very big which
has to be managed and properly assessed by the organization.
3.6 Competitive positioning
The positioning of product which Spalk is offering is itself very different and innovative
in terms of value as it provides professional commentary as well as people can upload
their own commentary on it which is a very different and approaching way of reaching its
customers in a long run (Contreras Gómez, 2017). The business entity can make use of
approaches such as Porters Generic strategies under which the entity can use of the
components such as cost leadership, cost focus and differentiation strategy for developing
a distinct position of the product or service in the market.

A Business Plan
3.7 Marketing mix
As Spalk is a service industry so it has 7p's of marketing and they are elaborated as
follows:
 Product
It provides a platform for the people who watch cricket so as that they proper access to
match (Dorosh, 2017). Also, they can watch a live match with commentary as well as
well record their own and upload it.
 Price
The value in terms of price is rewarded as a subscription where a person subscribes to the
services for a period of time.
 Place
It is virtually available for the people who are interested in watching cricket and have an
interest in a commentary for the same (Abam, 2018). Sports are another yet target
product of this organization.
 Promotion
Media, online portals, social media etc. are the primary focus of firm to make more and
more people aware of its product.
Above listed is the marketing mix of the firm which defines the strategy of the company
to develop and market its product to the potential customers (Arrawatia, 2018). This is a
way in which more and more people will be able to know Spalk and will get connected to
it through a game which is a huge evolution in the world of technological up gradation on
a fast pace.
Organizational plan and regulatory compliance
4.1 Organizational structure
The culture of the organization is simple and very much promising where people work
with and enthusiasm for developing the app so as to attract more and more people to it.
There are developers, professionals who have been assigned to do this work. The jobs
and roles of the people are clearly stated and defined to them so that they work properly

A Business Plan
with least conflicts (Žaki, 2017). The matrix structure is followed by entity precisely in is
premises where people are working with an edge very calmly and progressively. Under
this, the flow of authority is vertically downwards, whereas the authority of the project
manager flows sideways. Employees are expected to report to managers.
4.2 Regulatory compliance
All the necessary employment regulations are being followed by Spalk in its in-house
strategy so that no employee feels any kind of problem in relation to its working cultures.
Discriminating act, equality act etc. are the major example which Spalk looks upon and
completely follows (Contreras Gómez, 2017). The government of every company makes
its clearly state able that each and every company operating under the environment have
to follow some rules and regulations which are very necessary. Each and every employee
is given various kinds of opportunities where they can develop and excel themselves with
the growth of Spalk as well.
Financial plan
5.1 Financial assumptions
The below mentioned are some of the assumptions that have been predicted for Spalk:
 Cost of material has been assumed to be $10000
 Assumptions for a price are of 1500
 An increase in the operating expenses by 5% except other expenses has been
assumed
 Tax on profit before tax is assumed to be 30%
 Additional purchase of machinery and equipment’s has been done in 2019
5.2 Break-even analysis
Sales = 165000
Launch Cost- $8.0
Variable cost –3.5

A Business Plan
Marketing Cost 1.0
*Assumption- Fixed cost = Marketing cost+ Launch Cost
= $5000+ $80000
=$85000
Break Even Point = Fixed cost/Contribution per unit
= $85000/$9.0
= $9444.44
5.3 Cash flow forecast (2 years)
Cash Flow Statement
Amount ($)
2018 2019
Cash Flow from Operating Activities
Cash sales 41,250.00 75,000.00
Realization from Debtors 61,875.00 87,500.00
Payment to Creditors - -
Expenses paid (67,900.00) (142,240.00)
Total 35,225.00 20,260.00
Cash Flow from Investing Activities
Machinery Purchased (145,000.00) (300,000.00)
Equipment Purchased (45,000.00) (125,000.00)
Total (190,000.00) (425,000.00)
Cash Flow from Financing Activities
Equity capital $150,000 $356,000
Borrowings $150,000 $50,000
Total 300,000.00 406,000.00
Cash surplus/ deficit 145,225.00 1,260.00
Opening balance - 145,225.00

A Business Plan
Closing balance 145,225.00 146,485.00
5.4 Profit and Loss statements (2 years)
Profit & Loss Statement
Amount ($)
2018 2019
Sales $165,000 $250,000
Miscellaneous income $0 $25,000
A. Total $165,000 $275,000
B. Cost of Sales $74,250 $137,500
C. Gross Profit (A-B) $90,750 $137,500
D. Operating Expenses
Salary $40,000 $42,000
Rent $4,500 $4,725
Utilities $1,000 $1,050
Insurance $5,000 $5,250
Depreciation $10,000 $10,500
Marketing $5,000 $5,250
Maintenance & Repairs $2,500 $2,625
Other $0 $400
Total $68,000 $71,800
Operating profit $22,750 $65,700
Less: Interest $15,000 $11,500
Profit before tax $7,750 $54,200
Less: Tax @ 30% $2,325 $16,260
Net Profit AT $5,425 $37,940