Ferocity Sports Business Plan: Launching a Cricket Equipment Venture

This business plan outlines the strategy for Ferocity Sports, a sports equipment manufacturing company specializing in cricket gear. The plan details the company's executive summary, owner's background, and the products and services offered, with cricket bats as the primary product. It includes market research findings, targeting customers aged 12-30, and emphasizes the importance of product comfort and quality. The plan covers marketing strategies, competitor analysis, operational logistics, and cost/pricing strategies, as well as financial forecasts. The company aims to provide high-quality, safer products and enhance player comfort, contributing to both societal and economic betterment. Key aspects include an elevator pitch, market analysis, and a proposal for launching the new venture, including internal and external analysis, target market segmentation, marketing mix, and detailed findings from desk and field research. The plan also addresses tangible and intangible resources required for the business launch, such as machinery, goodwill, and employee value.

BUSINESS PLAN

Table of Contents
EXECUTIVE SUMMARY...........................................................................................................................4
OWNER’S BACKGROUND........................................................................................................................6
PRODUCTS AND SERVICES.....................................................................................................................7
THE MARKET..............................................................................................................................................9
MARKET RESEARCH...............................................................................................................................11
MARKETING STRATEGY........................................................................................................................13
COMPETITOR ANALYSIS.......................................................................................................................14
OPERATIONS AND LOGISTICS..............................................................................................................17
COSTS AND PRICING STRATEGY.........................................................................................................19
FINANCIAL FORECASTS........................................................................................................................20
REFERENCES............................................................................................................................................32

Getting started
Whose plan is this?
Business and owner details:
Ricky Hales is looking to start a new venture named Ferocity Sports based on new and
innovative product
Business name:
Ferocity Sports
Owner(s) name:
Business address and postcode:
Business telephone number:
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):
Home email address (if different from above):

Section one
EXECUTIVE SUMMARY
1.1 Business summary:
Ferocity Sports is a sports equipment manufacturing company which will be
manufacturing the variety of the different type of Cricket equipment and selling the same.
Ferocity Sports will be having the factory which will be manufacturing the variety of the different
type of sports equipment, Bat will be the primary product of the company in the market, batting
gloves, pad is another type of the sports equipment which will be manufacture in the factory.
Market investigation and Target customer base
At the time of investigating the market and selecting the venture I have conducted the survey in the
market. Survey was conducted with the help of third party outsourcing firm who have targeted 250
parents of age between 25-40.
Outcome of the survey, Looking at the outcome of the survey it was identified that most of the parents
were interested in diverting their children's career toward the sports field. Reason highlighted by most of
the participant was scope which is offered by sports field. Further asking about which sports do you like
your children to play and most of the respondent were toward the Cricket. As they would love their
children to represent the nation in national sports of the company.
After interpreting variety of the outcome which has been derived it was identified that customer with the
age group of 12-30 will be target customer base for the new product which company is looking to
introduce in the market. Hence company has decided to open up a venture which will be developing
different cricket Gear.
1.2 Business aims:
To provide the good quality and safer product to the athlete in the field of Cricket
To enhance the level of Equipment comfort for the player in the field of Cricket
To contribute to the betterment of Society as well as nation economy
1.3 Financial summary:
For the current project we will require a minimum investment of .50 million GBP to start the business.

Elevator Pitch
1.4 Your business name:
Ferocity Sports
1.5 Strapline:
To sharpen Cricketing Experience
1.6 Elevator pitch:
The product which will be redefining the Cricketing experience by the way of comfort
offered by the product of the company.

Section two
OWNER’S BACKGROUND
2.1 Why do you want to run your own business?
There are many reasons which has directed or driven me to run my own business, the
first reason is I am a huge fan of the cricket and plaid the cricket in my initial stages. For the
same reason I am having the knowledge about the role which has been played by Equipment in
the player performance, as result I have to take it as a challenge to make the best equipment
which can help the young blood in the nation in improving their performance in the long run.
2.2 Previous work experience:
I have worked with the sports equipment manufacturing company in the past, I have
worked as an operational management and this has eventually helped me in gaining the variety
of the knowledge in context of the same in the market, this would have also encouraged me to
bring something sharp in the field of cricket.
2.3 Qualifications and education:
MBA
2.4 Training:
Details of future training courses you want to complete:
I will be looking to have a training during teamwork, as teamwork will be one of the best
ways through which different operation in the business can be carried out very easily.
2.5 Hobbies and interests:
Cricket and Painting are two field which used to drive my interest the most.
2.7 Additional information:

Section three
PRODUCTS AND SERVICES
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
Cricket Bat: Cricket bat will be the primary product of the company, We will make sure that the
grip of the bat will be more thicker that it used to give enhance the comfort level to the athlete
using the same.
3.3 Describe the different types of product/service you are going to be selling:
Equipment: Company will be also selling the cricket equipment such as betting and keeping
gloves and will be manufacturing betting helmet in the organization as well. All the product will
be get checked by legal authority in the UK Sports industry as well.
Resources require for running the business
Tangible Resources
Cash: It is the first resources which will be required to procure variety of different type of
the resources in the venture. For commencing the new venture it is very important for the
business to procure machinery and location and Human resources which will require good sort
of tangible resources.
Machinery and land: It is another sort of tangible resources which will be required at the
time of starting a venture. Organization need to have different sort of machinery to produce
variety of different product in the organization. Also, organization has to make sure that they
have a place where store can be open to promote the product of the company in the market.
Intangible Resources:
`Goodwill: Organization has to make sure that they used to build the good name of the
company in the market, As goodwill of the company will eventually help the company in building
good name of the product in the eye of the consumer in long run.
Employer value: Organization also has to make sure that they present good image of
working environment in the market, this will help company in attracting good number of the
employee at the time of need in the organization.
3.4 If you are not going to sell all your products/services at the start of your business,
explain why not and when you will start selling them:
3.5 Additional information:

Section four
THE MARKET
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
We will be looking to sell the product to the player who are already playing the cricket in
the current scenario. Looking at the age group company will be producing the bat of different
sizes which is suitable for the customer aged 10 to 40 years.
4.3 Where are your customers based?
They will be based throughout the nation, as cricket is the national sports in the UK.
Hence there is good trend in the youth of the nation to play cricket and build their career in the
same stream as well.
4.4 What prompts your customers to buy your product/service?
Level of comforts which will be produce, as there are many cricketer in general who used to use
2-3 grip on a single bat to make the bat lighter in the size but if they will be getting the same sort
of thickness in one grip itself it will eventually divert there focus toward the product.
4.5 What factors help your customers choose which business to buy from?
Comfort level
Cost of the product
Quality and Safety
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no

If you answered “yes”, give details:
We have tied up with some of the cricket academy at the local level and promoted some of our
sampling product over there are asked them to review the same, this has given us some of the
potential customer who are already in the line to purchase the product of the company in the
market.
4.8 Additional information:
Proposal for Launching new venture
PROPOSAL
Venture Aim and Objective
 To provide the good quality and safer product to the athlete in the field of Cricket
 To enhance the level of Equipment comfort for the player in the field of Cricket
 To contribute to the betterment of Society as well as nation economy
Internal Analysis
Strength
 Financial position
 Market acceptance
Weakness
 Good level of competition
 Difficult to hire new employee
Opportunity
 Expansion
 increase product line
Threat
 Legal Issue
 Rivalry firm strategies
External Analysis
 Political factor: Is favourable as good amount of political stability, at the same time decision like
Brexit will impact the business in long run.
 Economical factor: Rate of interest and inflation rate in UK is good which is good sign, at the
same time increasing rate of petrol and diesel will create issue for organization.
 Social factor: Regularly changing demand of the customer can create issue for the organization in
long run.
 Technology factor: Organization has to adopt more proficient technology in the organization to
defend different rivalry firm challenges.
Target Market
 Segmentation: Different segment has been made on basis of age of customer
 Targeting: Customer belonging to age base of 12-30 year will be targeted
 Positioning: Product will be positioned with the help of social media platform and personal
selling

Marketing mix
 Product: Different cricket equipment will be the product of company
 Price: Screaming pricing will be selected as a pricing strategy of company.
 Place: Product will be sold in the domestic market after that further market will be decided by
seeing performance of product
 Promotion: Product will be promoted with the help of two platform that is social media and
newspaper advertisement.
Section five
MARKET RESEARCH
5.1 Key findings from desk research:
On the basis of the secondary data which has been collected in the face of the
secondary data it has been identified that there is good demand of good quality and safer
cricket equipment on the back of the variety of unforeseen incident which has occur on to the
cricket field. Also, there are many individuals who always compromises on the comfort level due
to the price of the product. Based on the same data only the company has decided to bring
something attractive which can help the company in attracting the eye of the individual.
5.2 Key findings from field research – customer questionnaires:
Questionnaire
Name:
Age:
First impression you got looking at the product.
 Nice Colour combination
 Sharpen finished product
 Average product
 Not that good
............., describe the grip of Cricket bat?
 Comfortable
 Good
 Not that good
 Need some improvement
Looking at the Quality and Safety Purpose rate the product of the company? (1 is low 10 is highest)
 1-3
 4-5
 6-7
 8-10
What is the product of the company which require some sort of the improvement to be done?
 Cricket bat
 Helmet
 Batting Gloves
 Keeping Gloves

What is the recommendation you would like to make based on the experienced gained by you while
using the product of the company?
…...............................................................................................................
5.3 Key findings from field research – test trading:
We have conducted few of the survey from the different cricket academy on the basis of
the Questionnaire, key finding were that there was a positive response in term of the grip which
is being innovated by the company but there was some concern in term of Quality of Batting
Gloves, for the same reason something has to be done in context of the same.
Recommendation which was gather by us was in regards of having one more shield cover on
the gloves but in the first thought of the company it will increase the weight of the company. So,
anything new will be done in the context of the same in the organization to do the same in the
long run.
5.4 Additional information: