ICC World Cup Event Planning: A PESTEL & SWOT Analysis

This report provides a comprehensive analysis of the ICC Cricket World Cup, utilizing both PESTEL and SWOT frameworks to evaluate the various factors influencing the event's success. The PESTEL analysis examines the political, economic, social, technological, environmental, and legal aspects affecting the World Cup, highlighting the importance of government support, economic stability, social impact, technological advancements, environmental considerations, and legal compliance. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with organizing such a large-scale global event, focusing on aspects like fan engagement, risk management, natural disaster vulnerabilities, income generation, and potential failures. Recommendations for improvement are provided, emphasizing the importance of learning from past events, thinking strategically, and addressing potential challenges. The report concludes by underscoring the significance of both PESTEL and SWOT analyses in understanding and planning successful global events like the ICC Cricket World Cup. Desklib provides access to this and other solved assignments to aid students in their studies.

Global events
ICC CRICKET WORLD CUP

Table of content
• Introduction
• Main body
PESTEL Analysis
SWOT Analysis
Recommendation
• Conclusion

INTRODUCTION
• Global event means arranging various activities to develop country
and cities in which event is hosted, these activities are Olympic
games, cricket world cup and conferences etc.
• In this report we will discuss micro and macro impact, and we will
evaluate criteria for successful planning of events.

PESTEL Analysis:
• Political factor
• Economical factor
• Social factor
• Technological factor
• Environmental factor
• Legal factor

Political factor
• PESTEL Analysis:
• Political factor: political factor means how government
and its policies impact the event and its decision-making,
stability in political environment helps organize a
successful event such as ICC cricket world cup.
• To organize such big event, it required effective support
from government such as asking government to provide
safety, raw material at low cost and providing permission
to start event.

Economical factor
• Economical factor: economical factor means how
economic stability helps to arrange global events such as
ICC cricket world cup, this types of global event generate
huge income sources, employment, and opportunity to
explore foreign countries.
• •When a country have stable economic, these global
events boost the country ranking, but when economic is
not stable, event organizers have to face various problem
such as low employment rate in host city.

Social factor
• Social factor: social factor means how behaviour of
people, society and community impact such as global
events for example ICC cricket world cup.
• • These global event provide various opportunity to
people of hosting country or city to explore themselves in
foreign world and encourage them to actively participate.
• • These global event have some negative impacts on
people such as travel inconvenience because of price
inflation.

Technological factor
• Technological factors: technological factors means how
technology helps in achieving success of such as big
events, technology plays an important role in global event
from planning to finishing of such events.
• • To organize global event it required right technology
at right time for example every worker of global event
have their smart phones, Woki-Toki with them they can
easily communicate with their staff member.

Economical factor
• Environmental factors: environmental factors means how
nature affect global events such as ICC cricket world cup,
environment plays an crucial role in these events because
events are well organized and con not be post pond for
example if every thing was done right by the organizer but
events fails because of natural cause.
• • These natural cause include earthquake, heavy rain,
flood and other disaster, economical factor have some
positive points also such as cloudy weather helps player to
stay in shade while playing match.

Legal factor
• Legal factor: legal factor means how legal policies of
government influence the success of such events for
example ICC cricket world cup, permission of both
government is required to organize such a big event.
• • For example is there is cricket match between India
and Pakistan in stadium of Australia, organizer have to
take permission and have to complete various other
regulation to provided by each government.

SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threats

Strength
• Strength: strength are integral part of event, the strength
of events is value they create, such as ICC cricket world
cup is craziness of its fans, there are a million or billions
of fans of cricket all around the globe. Strength of such
events lies in gathering peoples from all around the globe
and managing their volume is very difficult task.
• • There is no or little risk is involved to organize such
a global event, its is very easy as well as difficult for an
organizer to arrange successful planning of ICC cricket
world cup.

Weakness
• Weakness: weakness is very crucial part of any
organization or event, if an organizer is arranging a global
event such as ICC cricket world cup they have to identify
what are the weakness associated with such a event for
example weakness regarding natural disasters, in-stable
or dangerous environment of host city can lead to external
weakness but internal weakness such as low productive
staff, technological error, low budget.

Opportunity
• Opportunity: there are unlimited opportunities hidden in
arrange global event for ICC cricket world cup such as
opportunities for people to actively participate,
opportunities for government in come source,
opportunities for organizers to earn handsome amount of
money and lastly opportunities for business who are
sponsoring the event.

Threats
• Threats: there are certain threats associated with
arranging such as big event for example threat of failing,
illegal activities and many other.
• • Threat regarding natural activities such as
earthquake and flood.

Recommendation
• Improvement
Improvement: to organize global event such it required learning and
improvement from previous events for example if previous event was failed
due to various reasons such as low budget, less productive staff or even
natural disasters.
• Think big
to organize global event for example ICC cricket world cup, an organizer
have to think big, they have to open their heart to face international pressure.

Recommendation
• Improvement: to organize global event such it required learning and
improvement from previous events for example if previous event was
failed due to various reasons such as low budget, less productive staff
or even natural disasters.
• • Learning from such events to improve for example organizing
next event with good budget or recruiting productive staff or not
arranging event in rainy reason to avoid any kind of natural disasters.
• • Think big: to organize global event for example ICC cricket world
cup, an organizer have to think big, they have to open their heart to
face international pressure.

Conclusion
• In this report we have discussed PESTEL analysis, where we have
understood how political and other factors can affect global event.
• Later we have done the SWOT Analysis, where we have examined
the strength and weakness and threats and opportunities.

References
• Books and Journals
Armbrecht, J., Lundberg, E. and Andersson, T.D. Eds., 2019. A
research agenda for event management. Edward Elgar Publishing.
Das, A., Parida, A.R. and Srivastava, P.R., 2016. ICC cricket world
cup prediction model. In information Systems Design and Intelligent
Applications(pp. 529-539). Springer New Delhi.