ICC World Cup Event Planning: A PESTEL & SWOT Analysis

This report provides a comprehensive analysis of the ICC Cricket World Cup, utilizing both PESTEL and SWOT frameworks to evaluate the various factors influencing the event's success. The PESTEL analysis examines the political, economic, social, technological, environmental, and legal aspects affecting the World Cup, highlighting the importance of government support, economic stability, social impact, technological advancements, environmental considerations, and legal compliance. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with organizing such a large-scale global event, focusing on aspects like fan engagement, risk management, natural disaster vulnerabilities, income generation, and potential failures. Recommendations for improvement are provided, emphasizing the importance of learning from past events, thinking strategically, and addressing potential challenges. The report concludes by underscoring the significance of both PESTEL and SWOT analyses in understanding and planning successful global events like the ICC Cricket World Cup. Desklib provides access to this and other solved assignments to aid students in their studies.

Global events
ICC CRICKET WORLD CUP

Table of content
• Introduction
• Main body
PESTEL Analysis
SWOT Analysis
Recommendation
• Conclusion

INTRODUCTION
• Global event means arranging various activities to develop country
and cities in which event is hosted, these activities are Olympic
games, cricket world cup and conferences etc.
• In this report we will discuss micro and macro impact, and we will
evaluate criteria for successful planning of events.

PESTEL Analysis:
• Political factor
• Economical factor
• Social factor
• Technological factor
• Environmental factor
• Legal factor

Political factor
• PESTEL Analysis:
• Political factor: political factor means how government
and its policies impact the event and its decision-making,
stability in political environment helps organize a
successful event such as ICC cricket world cup.
• To organize such big event, it required effective support
from government such as asking government to provide
safety, raw material at low cost and providing permission
to start event.

Economical factor
• Economical factor: economical factor means how
economic stability helps to arrange global events such as
ICC cricket world cup, this types of global event generate
huge income sources, employment, and opportunity to
explore foreign countries.
• •When a country have stable economic, these global
events boost the country ranking, but when economic is
not stable, event organizers have to face various problem
such as low employment rate in host city.

Social factor
• Social factor: social factor means how behaviour of
people, society and community impact such as global
events for example ICC cricket world cup.
• • These global event provide various opportunity to
people of hosting country or city to explore themselves in
foreign world and encourage them to actively participate.
• • These global event have some negative impacts on
people such as travel inconvenience because of price
inflation.

Technological factor
• Technological factors: technological factors means how
technology helps in achieving success of such as big
events, technology plays an important role in global event
from planning to finishing of such events.
• • To organize global event it required right technology
at right time for example every worker of global event
have their smart phones, Woki-Toki with them they can
easily communicate with their staff member.

Economical factor
• Environmental factors: environmental factors means how
nature affect global events such as ICC cricket world cup,
environment plays an crucial role in these events because
events are well organized and con not be post pond for
example if every thing was done right by the organizer but
events fails because of natural cause.
• • These natural cause include earthquake, heavy rain,
flood and other disaster, economical factor have some
positive points also such as cloudy weather helps player to
stay in shade while playing match.

Legal factor
• Legal factor: legal factor means how legal policies of
government influence the success of such events for
example ICC cricket world cup, permission of both
government is required to organize such a big event.
• • For example is there is cricket match between India
and Pakistan in stadium of Australia, organizer have to
take permission and have to complete various other
regulation to provided by each government.

SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threats

Strength
• Strength: strength are integral part of event, the strength
of events is value they create, such as ICC cricket world
cup is craziness of its fans, there are a million or billions
of fans of cricket all around the globe. Strength of such
events lies in gathering peoples from all around the globe
and managing their volume is very difficult task.
• • There is no or little risk is involved to organize such
a global event, its is very easy as well as difficult for an
organizer to arrange successful planning of ICC cricket
world cup.