Sports Tourism: Analyzing Impact of 2007 Cricket World Cup on Tourism

This report delves into the dynamic world of sports tourism, examining the significant influence of mega events on the tourism industry, with a specific focus on the 2007 Cricket World Cup. It meticulously analyzes the roles of key players such as travel agents and tour operators in promoting and managing these events, highlighting their responsibilities in marketing, customer service, and event planning. The report further explores critical factors for successful event hosting, including transportation, location, and manpower, while also outlining the economic benefits that mega events bring to host countries, such as increased tourism awareness, income generation, and employment opportunities. The conclusion emphasizes the positive impact of such events and the need for strategic planning by both travel agents and tour operators.

Sports Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Role of travel agents....................................................................................................................3
Role of tour operator...................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................6
Books and Journals:....................................................................................................................6

INTRODUCTION
It is analysed that tourism in one of the sector that grows very rapidly. There are many
factors that impact on tourism sector (Zipping, 2019). One important factor is mega events such
as sports event. It greatly impacts on tourism sector in a positive as well as negative way. In this
report, it is analysing impact of 2007 Cricket World Cup had on the Tourism Industry.
MAIN BODY
TASK
Tourism industry is one of the important emerging sector in which now countries focuses
on development of this sector so that it contributes in economy of organisation. It is very
important for organisation that they improve their travel and tour applications so that consumer
can easily book tickets in events. There are many factors that effect on travel and tourism sector.
It is analysed form the study that mega events give a great impact on this sector. Mega events are
the large scale cultural events that invites a large number of population in the event. It requires
many things that is arranged by host countries. They arrange many things especially for
consumers of mega events. Mega events include Olympic games and FIFA world cup. It helps in
attraction of global audience as well as it shapes the world tourism patterns. One important mega
event that held in Caribbean destination (Dimitrov and Metodijeski, 2017). It was the 2007
Cricket World CUP. In this sector, travel agent and tour operator plays an important role. The
role of both person is mentioned below:
Role of travel agents
A travel agent plays a significant role in the organisation as it sells travel services and
products on behalf of a supplier. It is very important function of agent that they sell the products
that their country sell. In mega events they do marketing of events such as marketing of 2007
Cricket World Cup. There are some roles that mentioned below:
 They are promoting and marketing of mega events such as Olympic games and World
Cups in the countries. Caribbean hosting the 2007 World Cup that appointed many travel
agents so that they can marketing their events globally. They use advertisements on
digital channels and with traditional method (Ying and et. al., 2018).

 They handle all the customers queries so that they can solve their problems. They also
deal with their complaints with providing solutions to customers.
 They plan or make budgets of event that will be held in near future so that they can make
sure the successful implementation of mega events. Because mega events are so large,
they invite lakh of people.
Role of tour operator
They are the person who are responsible for many activities which mentioned below:
 They create interesting and enjoyable tours when any countries hosting World Cups. It is
very important for country because it help in inviting of global people that increase their
economy (Palrão, 2019).
 They try to convince travellers so that they can feel easy and able to participate in mega
events.
 They make tour packages in such a way that every traveller or sports consumers feel very
happy with their packages. It generates a lot of income and country recognition.
It is analysed that both person plays a separate role in mega events. They both are
necessary for successful implementation of event in the countries. Apart from this, there are
some important things that should be kept in mind of hosting countries which are mentioned
bellow:
Transportation: It is one of the important factors that should be considered by hosting
country. Because every person who wants to come in mega events need some transportation so
that they come on time. It is analysed that they should provide some buses for attending events.
Location: Another important factor that should be kept in mind of the country who host
the mega events i.e. location. It is very important for them that they make sure about availability
of location so that they can arrange seats for sports consumers. It need a very large land in which
every person can sit and enjoys the events (Patricia, Ombaka and Ann, 2019).
Manpower: To handle all the situations and large public, it become impossible without
large number of manpower. So that's why countries need to make a separate team for arranging
and managing the event effectively. Because if it is not done then it became impossible for
hosting such a big event.
Above mentioned factors are more important to consider in the mind of countries which
host the big event. But question that arise in every mind that is why every country want to host

an event. The answer can be find through explanation of benefits from mega events are
mentioned below:
 It increases the awareness of tourism in particular country. It really helps in increasing
the image of country at global economy.
 It generates income which directly helps in income generation that improves economic
growth.
 It generates employment opportunities for public because of these mega events.
From the above discussion it can analyses that countries should take some necessary
steps or measures so that they can grow more.
CONCLUSION
It is concluded from the above explanation that mega events give a great impact on
countries because it helps in increase of economic growth. In this context, travel agent and tour
operator plays a significant role in these events. So it is suggested that they should firstly analyse
the situation and then take action.

REFERNCES:
Books and Journals:
Zipping, Y. U., 2019. Health and Wellness Tourism in China: Concept and
Development. Journal of Landscape Research, 11(6).
Dimitrov, N. and Metodijeski, D., 2017. Tourist valorization of urban tourism: The case
of regional centres in Republic of Macedonia. Proceedings 3rd Internatonal
scientific confernce Geobalcanica, pp.231-238.
Ying, T., and et. al., 2018. Examining the efficacy of self-classification approach in
segmenting special-interest tourists: Food tourism case. Asia Pacific Journal of
Tourism Research, 23(10), pp.961-974.
Palrão, T., 2019. A model for “Recreational Sport Tourism Events’ Experience”: a
participant´ s perspective.
Patricia, T. C., Ombaka, B. and Ann, K., 2019. Stakeholderparticipation influence on
tourism performance in West Pokot County. International Journal of Research in
Business and Social Science (2147-4478), 8(6), pp.105-115.