Crisis Management in Tourism: Coronavirus Impact in China and Asia

This report examines crisis management strategies within the tourism sector, specifically addressing the impact of the coronavirus outbreak in China. It begins with a topic description and justification for the study, highlighting the virus's effects on both domestic and global tourism. The report then details the data collection methods, relying on secondary sources to analyze the crisis. Data collected includes the virus's impact on flights, tourism bans, and economic effects. The analysis follows a phase model of tourism crisis, explaining the data's meaning at different stages of the crisis. It evaluates the data based on crisis management principles, including government responses and policy changes. The paper concludes with the outcomes of the study and discusses learning outcomes. Overall, the report provides insights into the challenges faced by the tourism industry during the crisis and the need for effective management strategies. The report also covers the tourism policies implemented, data collection methods, data analysis, and various approaches taken to manage the crisis. The report uses various sources to analyze the impact of the coronavirus on the tourism industry. It also highlights the importance of effective crisis management in the tourism sector to minimize negative impacts and protect the economy.

CRISIS MANAGEMENT IN
TOURISM DUE TO
CORONAVIRUS IN CHINA

TABLE OF CONTENT
 Topic description
 Justification
 Collection of data
 Data Collected
 Explanation and meaning of data as per Phase model tourism crisis
 Evaluation of data based on crisis in tourism management
 Outcome of paper
 Learning outcome as per my view
 Further investigation and research of management Tourism\
 References

Topic description
 Crises management is situation that helps business in dealing with sudden uncertainty of
market situation that impact adversely on its functioning.
 Coronaviruses are a large family of viruses that typically affect respiratory tracts of mammals
and humans starting from common cold to several diseases such as severe Acute Respiratory
Syndrome.
 This presentation will analyse impact of coronavirus on tourism sector at domestic and global
level.
 It also explains about currents changes in tourism policies due to increase in coronavirus
diseases in China

Cont.
Aim
 To analysis crisis management in tourism due to Coronavirus in China.
Type of tourism management
 Management of tourism requires a lot of skill and there are wide varieties of opportunities that are
related to travel and hospitality industry. Tourism management includes activities related to marketing
of tourism and thus helps in utilizing money and leisure time of people. The category to which this crisis
belongs to is mass tourism as large group of people visit china every year. As china was fourth most
visited country in the world and contributes to 21% in world international tourism. But due to increase
coronavirus in china Asia tourism industry has faced economic and financial crisis as well.

Justification
 From the above analysis it can be stated that due to coronavirus in China's tourism industry at
domestic and global level has adversely suffered as Chinese are one of the major tourist in various
countries.
 But due to increase is the spread of Corona virus in china most of the countries has banned tourism with it.
 Thus, it has reduced number of tourism in Asian countries due to ban of in and out flight from and to china.
 Due to threat of coronavirus tourists are not willing to visit Asian country thus it has adversely impact on
whole economy.
 It has also impacted tourism at international level as 3 billion trips are cancelled because of coronavirus..

Collection of data
 Data collection is a process that gather, measure and analyses information regarding particular
topic that is used by individual for specific purpose.
 It helps in answering specific questions and evaluate outcomes for which specific data is
collected. There are two method for collecting data – primary and secondary
 . Primary data collection methods are those informations which are collected by research itself
by means of survey, interview or experiments so such data are generated from first-hand source.
 As primary data are generated from original source, so the degree of accuracy of such
information is high but it involves a lot of time

Cont.
 It saves effort, time and cost of researcher thus making primary data more specific and helps
in filling gaps and deficiencies.
 Thus, for the analysis of crisis management in tourism due to Coronavirus in china,
secondary data is used as it helps in further analyses and evaluation of various factor that
impact tourism industry.
 It also enhances reliability and validity of assignment as specialized primary data which is
accurate and correct. Crisis in tourism industry, impact of coronavirus on economy,
cancellation of booking of hotels, loss to airlines industry are all such information that have
been collected regarding crisis management in tourism due to coronavirus in china.

Data Collected
 Corona virus is a virus which cause due to long-term illness ranging from common cold to most
serious disease and it is new disease which is not identify in human before. It is transmitted from
animals to human. According to Zhu and et.al., (2020). Corona virus has created a large impact
on various sectors. Major sector which is affected by coronavirus is tourism.
 Coronavirus has affected tourism in many ways which in which most of the flights is
banned in Asian country from and to china. Many countries has banned china tourist also to their
country. As per Camilleri , (2018) Winter season is best tourism in china but due to this virus the
tourism of china result very drastically. It can also be said that this virus has struck china which
has also affect china economically. Other than this both domestic and international Chinese
group of tourism is banned in china as well as in Asian countries

Cont.
 As an impact of coronavirus in china flights are banned from china. Many countries banned china tourist to their country to
visit.
 As in winter season china is consider to be visit as a best place but due to coronavirus tourist cancel their flights. (Huang and
Chen , (2016) stated that due to this virus china has also affected economically.
 This virus also affect the hotel , restaurants as well as cruise ship people cancel their bookings from hotels. China was one of
the main source of tourism but due to this virus it faces a very drastic impact. Due to this virus Chinese cannot go to any other
countries to visit.
 Tourism policies play a very vital in achieving objectives of tourism. It is a set of decision and government policies
which helps government to achieving objectives of tourism.
 It also helps in dealing any issue or crises related to tourism because tourism industry is the industry which get effected by
any change, disaster or crises

Cont.
 Tourism crises management refer to the situation which deals with unexpected or certain crises which
affect the country.
 According to Liu, Pennington , and Krieger , (2016), as this virus create many drastic change in which
first was the cancelation of the flights, second reduce the tourism from china and third it affect china
economically so to overcome with this coronavirus. Chinese were instructed to start certain safety
measure which are wearing masks , stop avoiding vehicle in the context of spreading of coronavirus.
 Schools and colleges were remained closed due to this coronavirus. Martens, Feldesz and Merten ,
(2016 ) stated that people who has visited to Wuhan were instructed to be isolated (remain far away
from the place) for a couple of weeks to avoid spreading of coronavirus

Explanation and meaning of data as per Phase model
tourism crisis
 Data collected from secondary sources means a lot as it helps in finding various data such as
cause, management and effects that have lead to losses in tourism industry in recent faces.
 It helps in examining impact of crisis on staff, tourist, airline industry, local residents,
environment and infrastructure.
 Data also helps in finding various steps or measures taken by government after occurring of
uncertain events in china.
 It also explains complexity of management task and effort of people and government to
recover itself from coronavirus situation.

Cont.
It is classified or divided into four parts such as in case of increase spread of coronavirus in china
lead to crisis in tourism industry:
 In initial stage of spreading coronavirus media create awareness among people of china about it to
prevent themselves from such threats.
 It informs people about it in simple, easy way thus avoiding much elaboration of the topic.
 At this stage media does not explain much about various cause and effects of coronavirus to
people.
 Virus started spreading among people at fast speedy cause threat to health of many people so at
this point second stage comes when tourism industry starting declining.