This report provides a comprehensive analysis of global events, focusing on the macro-environmental factors that influence the industry. It employs a PESTEL analysis, examining the political, economic, social, technological, legal, and environmental factors impacting global events such as London Fashion Week. The report further utilizes a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats associated with global events, particularly highlighting the impact of Brexit and competition from other fashion events. Additionally, the report critically evaluates the essential criteria for successful event planning, emphasizing the importance of considering both internal and external environmental factors. The conclusion reinforces the significance of global events and their multifaceted impact at both global and local levels, supported by a range of academic references. Desklib offers a variety of solved assignments and past papers for students.
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