Information Systems: Critical Analysis of Latureae's Value Chain

This report provides a critical analysis of Latureae, a health and wellness company, focusing on its business model and information systems. The analysis begins by identifying and defining the primary and secondary activities within Latureae's operations, including inbound logistics, operations, outbound logistics, marketing, sales, and service, as well as procurement, technology development, human resource management, and organizational infrastructure. The report then applies Porter's value chain model to dissect these activities, highlighting their sub-activities and interconnections. Recommendations are made for Latureae's management, emphasizing the importance of patient-centered services and operational quality. The conclusion summarizes the findings, underscoring the significance of both primary and secondary activities in achieving business success and offering improved wellness services. The report references relevant books, journals, and online resources to support its analysis.

Information Systems Critical
Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Primary and secondary activities in Latureae business model....................................................3
Sub- activities of primary and secondary activity.......................................................................4
Porter's value chain model to determine major activities and sub- activities in Latureae
business model............................................................................................................................5
Recommendations to Latureae management..............................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Information systems refers to a software which provide support organise, maintain, store
and process the data. Many organisations are required to manage large amount of information
and use a part from them on regular basis as per need of operations and administration (Kembro
and Näslund, 2014). The present report is based on Latureae that is known as health and wellness
company with difference in order to bring appropriate health to everybody. This assignment will
focus on determining primary and secondary activities in Latureae business model along with
their sub- activities. It will include Porter's value chain model including major and sub- activities
in Latureae business model.
MAIN BODY
Primary and secondary activities in Latureae business model
According to the given case, Latureae is a healthcare organisation having a purpose
provide services for improving wellness of people. They have a goal to develop products and
services to deliver a natural approach to health based on in- depth expertise in vitamins,

minerals, herbs & nutrients. However, they focus on improving wellness by providing better
goods full of vitamins and nutrients.
Primary activities
Inbound logistics – This can be described as activity of bringing raw material for
facilitating production process in smooth manner. (Hampton and et. al., 2013) It involve the
concept of increasing the quality of raw material which provide support to manufacture better
products and satisfy actual health requirements of people in effective way in Latureae.
Operations – The operational activities and procedures are key of producing desired
products which are required to be improved for developing better quality of product in time
(Denolf and et. al., 2015). It is necessary that Latureae operations should be focussed to
manufacture properly in order to meet actual standards of quality.
Outbound logistics – This include the criteria of delivering desired healthcare products
and facilities to needy people in order to increase their health by solving their relevant problem.
Basically, it consist to improve methods of providing care services to people in proper manner to
avoid issues and gain better patients outcomes.
Marketing and sales – The marketing and sales refers to use effective strategy of to
promote products by their effective features which impacts positively on sales of brand. It
include to make an appropriate strategy to promote health products of Latureae to motivate
people for preferring the given company to fulfil their health requirements.
Service – This include to make an appropriate method to provide healthcare services to
needy individual by Latureae in an accurate manner. It include the criteria that manufacturing of
product should be appropriate but serving criteria is also important which is responsible for
achieving satisfaction of customers (Aradau and et. al., 2014).
Secondary or support activities
Procurement – This can be described as to monitor and manage inputs in respect of
securing them which consist several factors such as raw materials, supplies and other
consumable assets & items. It is necessary for Latureae to manage these components in proper
manner which facilitate to conduct primary activities to generate desired outcomes.
Technology development – The technological development include the technical
systems, procedures and machines which is required to boost up effectiveness of primary

activities in order to complete daily tasks in correct manner. Latureae should focus on technical
development in order to improve production for producing better health products.
Human Resource Management – The human resources can be considered as backbone
of every organisation as they are responsible for putting efforts in order to complete targets to
gain success (Beske Land and Seuring, 2014). Latureae is required to focus on hiring well skilled
and experienced candidates in respect of fulfilling vacant positions so that they will complete
their roles with perfection through attaining better outcomes.
Infrastructure of an organisation – The infrastructure of Latureae is very important for
conducting operational and administration tasks in appropriate manner. Meanwhile, it include
several procedures such as accounting, finance, legal affairs and regulatory compliance.
Sub- activities of primary and secondary activity
The primary and secondary activities of an organisation also consist certain sub- activities
which are required to be individually focussed to compete every respective tasks for achieving
desired outputs. In context of Latureae, the primary and secondary activities are interconnected
to run a business successfully and provide appropriate product to fulfil actual need of customer.
Sub- activities primary activities – The primary activities include inbound logistics,
operations, outbound logistics, marketing & sales and service in Latureae. Firstly, inbound
logistics has sub activities like receipts of inputs, storage, stock control and internal distributions
of inputs. Secondly, operations consist transformation of inputs into finished goods, use of labour
for different tasks and manufacturing technologies. Thirdly, output logistics include sub-
activities like distribution of finished goods, stock control & inventory and distribution of final
products to buyers. Moreover, marketing & sales involve advertising, promotional activity and
persuading people to buy whereas service having sub-activities like after sales support for
customers (Whittington, 2014).
Sub- activities of secondary activities – This consist various activities such as
procurement, technology development, human resource management and organisational
infrastructure. Initially, procurement has several, sub- activities including purchasing of raw
material & inputs for operations and technological development consist technical support to
primary activities & operations by machines, software, applications or equipments. However,
infrastructure of Latureae involve leadership structure or management, planning or processes,

finance and information systems (Porter, 2016). Moreover, human resource management include
certain recruitment, selection, training and reward & motivation of employees.
Porter's value chain model to determine major activities and sub- activities in Latureae business
model
Consider Porter's value chain model, there are several major activities such as inbound
logistics, operations, outbound logistics, marketing & sales, service, procurement, technology
development, human resource management and organisational structure. In addition to this, these
major activities has few of sub- activities of each which consist number of activities including
receipts of inputs, storage, stock control, internal distributions of inputs, transformation of inputs
into finished goods, use of labour for different tasks and manufacturing technologies, distribution
of finished goods, stock control & inventory and distribution of final products to buyers
advertising, promotional activity and persuading people to buy and sales support for customers.
The sub activities are divided into three categories such as direct, indirect and quality
assurance in primary whereas supportive consist firm infrastructure, human resource
management, technological development and procurement that is responsible creating value for
primary activities. However, supportive activities can be considered as value creating activities
which provide help to primary processes in order to conduct operations properly in Latureae. In
addition to this, value creating activities which should be connected to the framework of value
chain in order to increase competitive advantage for Latureae in market. However, it can be
considered as time consuming and crucial criteria to be carrying out in appropriate manner. For
example, development with CRM solution may consist a connection with concept of improving
manufacturing and boosting up volume of sales through certain activities (Keutel, Michalik and
Richter, 2014).
According to porter's value chain, the final step include to conduct an attempt which is
important to identify such activities that can be optimised in respect of creating added value.
However, it is all about qualitative and quantitative investments which can contribute eventually
in order to boost up several aspects including competitive advantage, profitability as well as
customer base in proper manner. It is necessary for given company to determine scope of
creating value added activities which provide support to offer better health products to customer.
However, it will provide help to selected company for attracting new customers along with
retaining current ones which facilitate to increase profitability of business concern respectively.

Recommendations to Latureae management
In context of Latureae management, it is necessary to use effective strategies and ideas
which helps to complete set goals through gaining better outcomes. It has been recommended
that given healthcare organisation is required to focus on actual needs of patients according to
their health issues in respect of providing accurate medical services to make the healthy (Porter,
2013). However, it is necessary for them to concentrate on quality of operations which directly
impacts of quality of services and put efforts to improve them for offering valuable services to
people for achieving their satisfaction. In addition to this, it is suggested that services should be
patient centred in terms of providing them better services in order to improve their wellness.
CONCLUSION
From the above report, it has been concluded that there are primary and secondary
activities are conducted in every organisation as it is necessary to run business in proper manner
through attaining profits. It consist that major activities of operation are considered as primary
whereas supportive procedures for the major ones are considered as secondary which helps to
conduct major operations properly. Moreover, it include to make effective strategies which
Illustration 1: Porter's value chain model
Source: Porter's value chain model, 2012

facilitate to manage overall operations of given organisation to offer better facilities for people to
improve their wellness respectively.

REFERENCES
Books and journals
Aradau, C. and et. al., (2014). Critical security methods: New frameworks for analysis.
Routledge.
Beske, P., Land, A., & Seuring, S. (2014). Sustainable supply chain management practices and
dynamic capabilities in the food industry: A critical analysis of the literature.
International Journal of Production EconomicPorter's value chain model. 2012s. 152.
131-143.
Denolf, J. M. and et. al., (2015). Towards a framework of critical success factors for
implementing supply chain information systems. Computers in industry. 68. 16-26.
Hampton and et. al., 2013. Big data and the future of ecology. Frontiers in Ecology and the
Environment. 11(3). pp.156-162.
Kembro, J., & Näslund, D. (2014). Information sharing in supply chains, myth or reality? A
critical analysis of empirical literature. International Journal of Physical Distribution &
Logistics Management. 44(3). 179-200.
Keutel, M., Michalik, B., & Richter, J. (2014). Towards mindful case study research in IS: a
critical analysis of the past ten years. European Journal of Information Systems. 23(3).
256-272.
Porter, M. E., Larsson, S. and Lee, T. H., 2016. Standardizing patient outcomes
measurement. New England Journal of Medicine. 374(6). pp.504-506.
Porter, M. E., Pabo, E. A. and Lee, T. H., 2013. Redesigning primary care: a strategic vision to
improve value by organizing around patients’ needs. Health Affairs. 32(3). pp.516-525.
Whittington, R. (2014). Information systems strategy and strategy-as-practice: a joint agenda.
The Journal of Strategic Information Systems. 23(1). 87-91.
Online
Porter's value chain model. 2012. [Online]. Available
through:<http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Porter%27s
%20value%20chain%20model.aspx>.