Critical Analysis: Weight Loss Industry in Australia - BB313 Report

This report provides a comprehensive analysis of the weight loss industry in Australia, examining market share, consumer behavior, and future trends. It explores the key players, including Nestlé Australia Limited, Light and Easy, and Weight Watchers International, and analyzes the factors influencing the industry's growth, such as increasing obesity rates, health consciousness, and disposable income. The report also critiques the negative aspects of the industry, such as dependency on services and potential side effects of supplementary products. Furthermore, it discusses the top trends, including the rise of digital platforms and multi-level marketing. The analysis incorporates statistical data from the Australian Bureau of Statistics and other sources, providing insights into the current state and future projections of the weight loss market in Australia. The report identifies challenges and opportunities within the sector and concludes with a summary of the key findings.

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Introduction
• Weight Gain and
obesity
• The discussion
• include weight loss
industry in Australia
• The primary activities
that have gained focus
on services include
activities like cardio
exercise, pilots, ballet
yoga, Bikram yoga,
and spin classes.

About the industry
• Top companies within Australia
considering top weight loss services
include
• Nestlé Australia limited with 60.7%
market share,
• Light and easy with 8.1 market share
• Weight watchers international private
limited with 10.1% market share(smh,
2019).

About the industry
• Australian bureau of
statistics reflects that
56.2% of females and
70% of males in
Australia are found to
be obese or
overweight.
•
• They use various
methods to get leaner
like having low-calorie
food, implementing
various diets like
dietary supplements,
getting counseling
services; surgery has
also been the chosen
service for fat loss.

The external drivers
Obesity level
Disposable income
of Australian
population
Health
consciousness
Consumer
settlement index.

Level of obesity
• As per the Australian Bureau of
statistics, the survey conducted in
2017 to 18 resulted :
• Australian adults were found to be
obese or overweight that is 67% of the
population

Level of obesity
• Increase in
obesity rate as
per the
statistics the
popularity of
the products
and services
offered by
weight loss
companies has
found to be
grown.

Health consciousness
• The reason being the national health
survey included the findings of children
age 5 to 17 years which was resulted
as 24.9% of children in this category in
2017 to 18.
• This has increased the health
consciousness among the people
which is also a result of increase in
awareness by government and other
private sector companies

Disposable income
• Considering the GDP level of Australia
it is found to be increased since years,
which reflects that the disposable
income of individuals are also
increasing and so as the increase in
purchasing power of every individual in
Australia(theglobaleconomy, 2019).

A look into the future
• weight loss
services in
Australia for
the next five
years reflect
that the
alcohol
consumption
tends to
increase in
Australian
population.
Alcohol consumption per capita (Source: (smh, 2019)

A look into the future
However the battle for the weight loss will continue, as the
obesity level tends to still continue in Australia as the
participation of population in physical activity and
organized sports are still found low for the next five years.
Sport participation (Source: (smh, 2019)

A look into the future
The graph reflects that the obesity level of people above
18 years in Australia predicted to increase by 2023, which
reflect poor health issues and lack of exercise may be
pursued by the population. One of the major reason
identified for this is increase and sugary drinks, junk food
among the children because of increased advertising in
food industry
Obesity levels in Australians aged over 18 (Source: (smh, 2019)