Critical Review of Research Methodology: Business Articles Analysis

This report presents a critical review of the research methodologies employed in two distinct business articles. The first article, focusing on the future of African air transport, examines the strengths and weaknesses of using primary and secondary research methods, Pareto diagrams, cluster analysis, and qualitative research with semi-structured interviews. The report highlights the advantages of primary data collection, the insights provided by Pareto charts, and the usefulness of cluster analysis in differentiating African carriers. It also acknowledges the limitations of these methods, such as the high costs of primary research and potential biases. The second article, which incorporates a gender approach in the hospitality industry, explores the use of qualitative analysis, exploratory research, and semi-structured interviews. The report assesses the benefits of using current data for validity, the limitations of secondary information, and the impact of sample size on bias. It also evaluates the effectiveness of semi-structured interviews and the use of Risman's model, while acknowledging the time-consuming nature of these methods. The conclusion emphasizes the significance of critical evaluation in determining the reliability and validity of research outcomes.