Critical Evaluation of Contemporary Hospitality Management Planning

This report provides a critical evaluation of strategic planning within the contemporary hospitality management sector, focusing on luxury hotels, particularly the Marriott International. The report investigates the importance of strategic planning, especially in the face of international pandemics like COVID-19. It examines how strategic planning helps organizations make decisions and allocate resources effectively. The report explores Marriott's strategic planning, its objectives, and its responses to the challenges brought about by the pandemic, including impacts on operations, employee turnover, and guest expectations. It also reviews literature on strategic planning and analyzes the company's strategies, like safety measures, service enhancements, and flexible policies. The report also includes the strategic mapping model of the Marriott hotel. Finally, the report concludes with recommendations and a conclusion based on the evaluation of strategic planning during the international pandemics.