Critical Evaluation of Jeff Bezos' Leadership and Management Style

This report offers a critical evaluation of Jeff Bezos' leadership and management style, focusing on his role as the CEO of Amazon. It explores his transformational leadership approach, emphasizing his vision, employee flexibility, and customer-centric strategies. The analysis delves into key aspects of his business management, including risk-taking, decision-making processes, and the importance of innovation. The report also highlights Bezos' communication style, hiring practices, and his focus on long-term goals. Furthermore, it examines the impact of his leadership on Amazon's success, providing recommendations for effective leadership based on Bezos' principles. The report references key sources, including books and articles, to support its findings.

Critical Evaluation of the
Leadership and Management
style of Jeff Bezos
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About Jeff Bezos
Jeff Bezos is the first person to reach $100 billion mark as the CEO
of the giant empire Amazon (Stone 2013). With a net worth of $112
million he surpasses Bill Gates as the richest man alive (Stone
2013). There are a lot of things which can be learned from the
leadership skill of Jeff Bezos.
 Flexibility of the employees
 Providing confidence among the employees

Theories of leadership followed by Jeff Bezos
 transactional leadership theory
 transformational leadership theory
 change management
 organizational culture

Leadership style followed by Jeff Bezos
 Transformational leadership
 Invokes a charismatic view in a leader
 Creating big shifts in followers
 Motivates followers for achieving extra ordinary results

customer satisfaction
The ultimate secret behind putting Amazon in the driving seat in
becoming the leading site in online shopping is its three points which
are thoroughly followed as said by the CEO himself:
 Put the consumers first
 Invent
 Be patient

Vision of Jeff Bezos
The vision seen by Jeff as
impossible but he was
preserved:
 Creating an ecommerce portal
where customers can get
anything in their mail.
 The orders will be received in
48 hours.
 Taking the less safe path to
follow his vision

Business management of Jeff Bezos
A lot of high end risks have been undertaken by Jeff Bezos which has led him to
face some failures in his life but there were some risks which added to the
success of Amazon.
 Acquirement of Zappos.com
 Acquiring Wall Street
 Acquiring IMDB
 Acquiring Whole Food

Decisions followed by Jeff Bezos
According to Jeff Bezos the gut feeling must never be ignored, waiting for acquiring
90% information to work on a plan and not moving forward with 70% information is
slowing the process down:
 Never kill the gut making decisions
 Vigorous innovation

Followed Presentation quality by Jeff
Jeff encourages his employees to be very short and specific in exchanging
the information provided.
 Being short and specific
 Avoiding long sentences in meetings

Acquired business by Amazon
When Amazon took over Audible in 2008 Jeff summed up the press with one sentence “Audible makes it possible for you to read when your eyes are busy.”
looking at this we can state:
o Improved thinking with simplified message
o Target audiences must be kept in mind

Planning for reaching the top
Reaching the top of the world helps in dealing with any
kind of criticism but it is never like that when Jeff
started the company from scratch. There were certain
plans followed by him:
 Ensuring a solid plan
 Not wavering at the initial sign
of trouble
 Getting a thick skin to deal with
criticism

Self promoting quality
Like other leading leaders Jeff too never leaves an opportunity to self promote his
company whenever he gets a chance like when he is giving an interview or writing
a book or her is writing a letter to his shareholders (Levy 2014).
 A leader always getting visibility in front of nation wide audiences
 Never missing on opportunities for the promotion of the company or the
products
 Delivery of the promotion must be very casual

Hiring the very best
Jeff firmly believes on the fact that the life is
too short to hang out with less resourceful
people (Kantor and Streitfeld 2015).
 Hiring the best in a particular
field
 Promoting new people at the
right time

Exploring different fields
Amazon is exploring the fields of AI’s external trend since it is always in the brink of
capitalizing the new technologies (Kantor and Streitfeld 2015). Conducting a detailed study
on the leadership quality of Jeff Bezos and the success of Amazon it might be concluded:
 Taking risks is important
 Failure lays a foundation for the future

Recommendation
An effective leadership depends on many factors like:
 Learning to lead by example
 Becoming goal oriented
 Taking responsibilities
 Sharing the glory
 Having the knowledge to develop a team
 Being a master of communicating
 Being courageous and assertive
 Being confident

Reference List
 Stone, B., 2013. The everything store: Jeff Bezos and the age of
Amazon. Random House.(Stone 2013)
 Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas
in a bruising workplace. New York Times, 15, pp.74-80.(Kantor and
Streitfeld 2015)
 Levy, S., 2014. Jeff Bezos owns the web in more ways than you think.
Wired Magazine.(Levy 2014)