THM 114 Strategic Hospitality Management: A Detailed Critical Review

This report provides a critical review of strategic hospitality management, focusing on the formulation of corporate strategies and the assessment of industry practices, particularly within the context of Hilton. It explores key factors in strategy formulation and implementation, including the use of digital experience strategies and data analytics. The report also delves into the importance of corporate-level, growth, and business-level strategies. Furthermore, it assesses the treatment for improvement of corporate strategy and strategic management procedures, emphasizing the role of communication and leadership. Finally, the report identifies issues and challenges in implementation, such as space constraints, distinctive priorities, and legal issues, offering insights into overcoming these barriers to achieve organizational growth and efficiency. Desklib is your go-to for similar solved assignments and past papers.

STRATEGIC
HOSPITALITY
MANAGEMENT

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Formulation of corporate strategy...............................................................................................3
Critical assessment of industry practices.....................................................................................4
CONCLUSION..............................................................................................................................9
REFERENCES............................................................................................................................10

INTRODUCTION
Strategic management for hospitality industry describe the involvement of the management
activity by implement the different approaches and plans for achieving the success of the
organization. Organization need to develop strategic management in their organization for the
betterment of the company and for the better vision of the organization with employment
generate and better understanding of the competitive environment. This report includes the
information about strategic management of hospitality industry which is Hilton by applying
models and approaches. Also include the critical analyze of the organization which includes the
key factor.
MAIN BODY
Formulation of corporate strategy
Corporate strategy formulation and strategic management applied to hospitality industry.
Strategy: - this involve the factor in which organization develop their plan to achieve the success.
Key factor of strategy formulation (Velikorossov, and et.al 2020).
In strategic management there is a lot of phases which can be describe in categories also. The
formulation of a strategy deals with how organization implements their plan and solved their
issues by applying such strategies. Strategy formulation also refers to the performance activity of
the organization. In hospitality business the formulation of a strategy is mainly based on the
planning which identify the customer satisfaction and the services provided by the organization.
Key factor of strategy implementation
Implementation of strategy describes the communication and adoption of the strategy that a
organization plan to develop in their organization. Communication is the key to success in the
hospitality industry. Better communication with the guests gives organization a chance to
implement new ideas and innovative ideas in the organization. Implementation of the strategy
also give challenges to the organization understanding and training to the employee of the
organization for the betterment of the industry they have (Bokareva, and Yudina, 2020).
Hotel Hilton uses a different-different theory according to the situation main theory that
organization used is digital experience strategy for the advancement of the organization by which

they expand their business all over the globe. Their strategy also drives upon the expansion of
the international market. They have an aggressive business strategy to stand out in the market
because the competition of the organization is high and they need to focus on their strategy to
better develop and focus on their quality of the services they provide to their customers. There is
a lot of competition arises in the market of the hotel industry to compete with the Hilton that’s
why they shave to be very focused on their services for the better and effective result.
Data analytics in the hotel industry is also the essential key element of the marketing strategy of
the organization. Which enables their personalize experience to their customers (Stoyanova,and
et.al., 2019). The strategy management include the pricing strategy of the organization which
decide the target market and the customer buying power for the organization by their quality and
standard. The data analytics also helps the customer to better understand the organization and
the customer preference.
Critical assessment of industry practices
The assessment of organization practices is performed to manage functions and work
business management in productive manner to attain more and more customers towards
hospitality sector of Hilton (Tidd, 2021). To boost organization productivity and profitability in
desired manner by emphasizing systematic structure of organization. In order to this there are
various factors that occurred in this. That are explained below;
Literature case studies- The literature is based on Hilton that provide varieties of services to
consumer and maintains their sustainability growth in market sector. As they offers consumers to
satisfy needs and want of organization as they maintain growth of their business. It is consisted
of organization culture, their factors and hospitality of organization culture. In order to this, it is
required for organization to attain productivity and efficiency of business to boost productivity of
organization. The management has to work in way to maximize their sales and attain more
customers towards organization in profitable manner (Acke and et.al, 2021). They have values to
attain function of organization and conduct productive business for employees to work in
systematic manner. The culture of organization is diversified by various ways such as determines
corporate culture in organization through which each and every person work in systematic way.
By sharing mutual understanding with their employees and listen their issues and views in
effective manner. Also, from this communication takes place in positive manner under

organization as they satisfy needs and desires of employees by providing them better services
and culture in organization.
Procedure of corporate strategy formulation in business- In respond to organization, the
corporate strategy formulation is determines as a procedure by emphasizing aims and objectives
of organization in positive manner by facilitate effective plan into action to attain success of
business. To boost organization productivity and profitability through implementing strategy in
order to facilitate growth of business in positive manner. In order to this, strategy that
implements in organization is innovating products and conduct communication through which
organization achieves growth (Mashingaidze, Phiri and Bomani, 2021). In regard to this, there
are various steps that come across in this. That are determined below;
Corporate level strategy- In order to build organization, the corporate strategy helps business to
achieve profitable through which organization attains their desired targets and goals in respective
manner. It is implements in organization to maintain corporate culture of business by which
employees satisfies and work in systematic manner.
Growth strategy- This strategy determines by development as this emphasizes organization
growth plays key role in function of management. As their main objective is to grow business in
order to do so implementing various strategy such as make plan conducting their products into
innovative form by this organization conducts growth of business (Haque, 2021). By this
organization achieves their growth and raise organization profitability. It take place by deriving
development of organization by emphasizing growth strategy helps in developing organization
function and performance in effective manner.
Business level strategy- In accordance to this, build new team for conducting business strategy
by recognizing various ideas and thoughts that derived in mind of employees. In manner to this
more ideas get and easy to select bets idea for business to boost organization productivity. The
business strategy main aim is to conduct effective strategy that grows business in order to do so,
Hilton emphasize this by interacting with more and more peoples through this investment taken
place and boost financial aspect of business. Also, growth of business is determined in this to
raise productivity and by emphasizing business strategy raise organization performance.

This procedure helps business to grow and expand by conducting and emphasizing their
procedure into corrective action to boost organization productivity in effective manner. Their
steps helps organization to achieve organization profitability through emphasizing this strategy
helps in raising organization productivity. By this organization achieves their desired targets and
goals by working in organization function in systematic manner. It helps in smooth functioning
of organization as facilitates growth of business by conducting profitability of business.
Treatment on improvement of corporate strategy and strategic management procedure
In accordance to this by implementing strategy of corporate sector of organization helps in
raising organization performance. By this emphasizing organization achieves their desired
targets by conducting effective approach for business as this helps in boosting organization
productivity in order to improvement of corporate strategy. It determine that by improvement of
both aspects helps business to run in systematic manner to achieve growth of business. As this
facilitate growth of organization by this business achieves their desired targets and work in
effective manner. The procedure of strategic management of organization helps in raising
business and conducts development of business through implementing this procedure helps in
gaining sustainability growth of organization in positive manner as by the improvement
treatment organization work appropriately and gains organization growth. This emphasize
growth in business for achieving their targets by the treatment of strategic management and their
procedure that discussed in this, with purpose of aiming goals and conduct strategic management
procedure in productive manner (Oliveira and et.al, 2021). By this organization develops their
products and services by working in productive manner. It boost organization efficiency by
emphasizing productive approach for business to achieve desired targets and conducts business
functions in respective manner as their main objective is to conduct and managing organization
performance to boost organization efficiency. The business achieves their targets by working in
effective team in which leadership role perform that facilitate growth for business. In accordance
to this assign roles and responsibilities in organization by facilitating growth for business in
perspective manner. Also, communication is improves by treatment of strategic management
procedure as it helps in determining growth for organization. This create positive approach for
business as conducting better affiliation by which maintain good relationship with consumer and
employees work in systematic form that boost organization productivity of organization. Though

communication helps in making better relationship with other in systematic form that boost
organization productivity and conduct effective communication as because of this interaction
takes place. By this skills and knowledge is also enhanced that helps in organization for
performing specific tasks by emphasizing skills in practices and conducts growth for business. In
respond to this, Hilton attain more and more customers towards their organization by improving
strategic and implementing this strategy in business that grow organization and earn their
profitability by taking corrective measure. So, their main aim is to determine strategy in
corporate sector and organization that provide varieties of services to their customer by
emphasizing this helps in raising organization productivity and efficiency by innovating products
and services in better manner to boost organization productivity.
Issues and challenges of implementation- The problems and risks in organization is
implemented by taking strategic management procedure and tools. It determines by various
factors, through this organization face difficulty in organization due to which organization
productivity decreases and performance declines that directly impact on organization function as
it is essential for organization to overcome barriers and facilitate growth of organization in order
to perform their work in systematic manner and overcome issues. The various issues and
challenges that face by implementation is explained below;
Space- In accordance to this, organization required some space to perform practices and activity
by performing work in effective manner. For this organization wants some space, as organization
don’t have much space for performing activity develops problems for organization. By this
organization not perform their tasks in systematic manner as the space required for tasks in not
accordable manner. This create challenges for company in implementation of strategic in
organization because of space that derives issues (Naseri, 2021). By providing space to
employees, they feel satisfied in organization and conducts better infrastructure of organization
through this they work in systematic manner. This helps in attaining organization productivity as
more and more customer come towards organization in effective manner. As space helps them to
think about them and develops understanding for working in environment by facilitating growth
for business.
Distinctive priorities- In regard to organization, by implementation of strategy develops
challenges as everyone have different priorities through neglecting their priorities and not

considered in organization develop problem for business. This create issues for organization in
order to perform work and conduct growth as among team, staff and other members create
dissatisfaction as everyone is not satisfied with strategy that implementing in organization. As it
is not according to their priorities that emphasize problems in organization function. Though
distinctive priorities helps in achieving organization objectives by dissatisfied this function
derives issues for organization.
Legal issues- In accordance to organization, it create issues by legal elements as this develops
problems for organization in terms of laws and legislation. As to maintain business and perform
work the legal factor plays significant role as it is essential part. This create problem for
organization by legal issue through this determine risks for business. It create issues because of
legal element that create problem for organization by implementation of strategy that against
laws and legislation (Khair and Shah, 2021). Also, not performing their function in organization
by performing laws that develops challenges for organization. It faced by organization in
performing activity as this emphasize on impact of organization performance because of legal
issues is created in management.
Confidentiality- In terms of organization, the confidentiality is key factor of organization as it is
to be maintained in order to perform tasks. It creates challenges also because of not maintain
confidential procedure in strategy implementation by disclosing ideas with others that develop
problem for organization because of not conducting confidentiality. This lead towards determine
challenge and issue for organization due to this trust factor affect and create negative impact on
organization performance because of confidentiality factor. Organization perform their activities
and practices in confidential manner by not disclosing strategies with others in manner to this by
neglecting this factor and not maintain confidentiality in organization develops negative
influence on organization by determining challenges for organization.
Discuss on effectiveness
In respond to organization, their effectiveness is derives that they perform their
tasks and activity in effective manner. By listening to other people and conducts better
understanding helps business to grow and attain productivity of business. Through being open
minded person in organization, by this organization achieves their desired targets and goals
effectively. The business focus on their targets and works by this work their function with proper

dedication and boost organization productivity in productive form. As it is essential to determine
effectiveness of organization in order to gain sustainability growth in market and achieves
objectives of organization (Guslinda and Munjiatun, 2021). This is an essential part for
organization to emphasize effectiveness of business as their main aim is on raising organization
function. In order to this, by maintain better understanding and communication helps in
increasing organization profitability. So, effectiveness plays key role in function of management
and maintains consistency in their environment that raising organization performance and
attracts more customers towards organization. The organization performs their function and
production by conducting and maintaining their effectiveness in organization. It helps in boost
performance of organization through workers work in organization with clarity and
understanding that derive productiveness in marketplace of organization. By this organization
attain more customer in their hotel industry as consumer finds suitability and derives consumer
satisfaction by making them happy. They visit in hotels whenever they are planning for vacation
as they are satisfied by organization. In accordance to this organization effectiveness is
determined and boost organization productivity and efficiency in desired manner that raising
organization profitability.
CONCLUSION
The report has been concluded about corporate strategy execution and tactical
management that emphasize in organization. It is summarizes of approaches and benchmarking
tools that helps in determining organization functions. Also, facilitate literature studies and
process of corporate strategy exaction is examined in this. In this determines implementation of
the strategy and procedure to achieve growth of business and their risks, problems that arise in
organization sector. Further, effectiveness of organization is also has been described in the report
to maintain growth of business by understanding and focusing on their targets effectively to
achieve organization performance and desired goals. The report has been reflected about
organization that perform activity in hospitality sector. As Hilton provide services to their
customer through providing offering services in their hotel that satisfy consumer by deriving
better services to them.

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