Marketing Strategies of M&S Food: A Critical Review

This report provides a critical review of an M&S food trade journal article, examining the company's marketing strategies and their application of the marketing process. It analyzes how M&S has embedded and applied marketing principles, reflecting on current marketing practices and relevant omni-channel marketing theories. The report explores the company's campaign, its impact on consumer perception, and the role of social and cultural factors. It also relates omni-channel marketing theories and models to the trade, providing a brief level of recommendation based on reviews and analysis. The report concludes with insights into M&S's approach to customer engagement and the challenges of adapting to changing consumer trends, highlighting the importance of data-driven strategies and personalized marketing.

M&S trade journal article
critical review

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
How did M&S which have embedded along with applied the marketing process......................3
How this have the reflects current marketing practices...............................................................5
Relates the relevant omni channel marketing theories and model to trade.................................6
Provide the brief level of recommendation based on reviews and analysis................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
M&S food is one of the UK retailers is the company who have committed to make each
movement special moment for customers which is regarding high quality as more developing the
food, clothing’s which is being offered worldwide and online in more respectful manner. The
M&S food business have in managing of accounts which is UK turnover (Vaid, Ahearne and
Krause, 2020). The company have the selling of the food through the 942 UK stores which have
he clear inclusion of the 253 owned and 383 franchises simply supply stores. In this report, there
will be critical evaluation on the article which is regarding the M&S food after 12 years with
idea of food porn which have shaken off the perception regarding food expensiveness, limited in
range along with specials occasion treats.
MAIN BODY
How did M&S which have embedded along with applied the marketing process.
Todays, in the world population, the demand of the food have the become the
recognition to the personality. This have the clear meaning that’s the food has the
perception of personality in more perfect manner. Nowadays, the food has become the
parts of the family meal time along with customers day dreaming from trifle to salmon.
As per the demand of the food form the customer lies in different perception which are be relates
to the expensiveness of food along with limited in ranges which can be entreated with specials
occasion. The customer is nowadays are more level of predications regarding the demand of
organic commodities aera much in higher prices. this is because of the high prices ingredient
along with finished products that’s the product which are grown at high rates and level of being
processed (Piercy, 2016). On the other hand, the company have launched it food to break down
the perception of less perineum food producers which have the more level of family-oriented
audience. The company have the launched with various methods which can eb such as the digital
marketing through the campaign. The campaign has the total coverage which is major featuring
on the radio, print and the new look in store marketing.
More important technological and the existence of social factor have the impacts of developing a
food industry into the market in more perfect term. As per the existence of social health style
along with lifestyle have the major level of influences as the food industry as the consumer have
the continues level of changes in terms of perception of brand which is affecting the company
sales and profitability margins to sudden extents. Cultural factors also play an important role
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since some cultures do not encourage the consumption of fast food. Still, most cultures have
adopted it with changes to suit the local preference. On the other hand (Vaid 2019), the existence
of technological factors has turned something ab over their menu and food quality along with
paying major emphasis on the brand serve and engaging the customer in more perfect way.
The more level of shifting immigrants and population mix have the major
impacts of the selection of the various level of segmentation and target market which
have the results in the perception and demand of the customer. In addition to that’s the
company have toe look around the various factor which are basically in regards to
customer trends and personality which have the clear belongingness of metrics that’s is
such as the quality, reputations and the satisfactions in regard to the public top three
perception which is company have the look to change. The key for the food is that’s their
to have the challenging the value of perceptions as the M&S are more level of focusing
on renewing the level of style credentials.
As the shift in population mix the company rather than properly focusing on food with showing
the customers day dreaming regarding the favourite foods from the trifles to salmon. The
company have the development of the food as the brand which is also known as food porn
(Modeling and Simulation (M&S) Coalition). The company with the advertisement has the
promises to provide great value mealtime inspiration for the nation’s families. This company
advertisement has the shake of the perception which is food expensive along with limited ranges
along with special occasion or treats. This article has the clear statement regarding the chasing
the perceptions is the key strand of the its strategy to have the tuning pit of performances with
the help of food campaigns which is helpful in boosting up the sales of products which is been
featured in spots. The company have tired to more level of personality to the food items in order
to bring them in into life along with showing hoe the food form a retailer can be parts of family
times meal rather than just a part of treat. The company have the impressive ideas of keeping the
trademark and impressive level of makeover of the food porn which will be helpful in adding
more level of twist along with surprise and delight customers.
This campaign has the short level of sim to have the introduction the straplines which
have the shorter spots to have the run around the Easter in order to be new individuals’ product.
As per the consideration of marketing mix, the product has the clear ranges trifles, salmon, hot
cross buns along with ice-cream and houmous along with melting middle chocolate pudding. On
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the other hand, prices in considered as the price penetrating in which they ca have major offering
to reset perceptions of its food brand and go after a less premium, more family-orientated
audience (Brennan, Canning. and McDowell, 2020). The company have the major level of
relation sin having the in-retail store along with online delivering for promoting the food more in
personality of customer. In the major consideration of the promotion in being incurred company
is trying to have the promotion of digitals marketing which have the sues of the platform od
social media along with print , tv ads which is enduring the boosting up of sales which is
keeping the top three perceptions of the metrics such as quality, reputation and satisfaction.
The company have the major level of opportunity with targeting the family member or the
customer with perception as the food in personality. There is major level of complexity due o the
immigrants and the changing of population mix in order to have the understanding regarding the
different level of perception and trend which are prevailing into market in perfect order in order
to gain competitive advantages. The company is embracing the customers with creating the level
of attitude by creating the more world finest, freshest food which is more inspiring way
(Mustafee and Katsaliaki, 2016). In addition to tats the company is able to have the maintenance
of the long-term sustainability decisions. The company was successful in injecting the more level
of humour and funs which will be helpful in there providing the grate level of value in mealtimes
inspirations for the overall national families which will be indulge as the practices in perfect
manner.
How this have the reflects current marketing practices.
The omni channel marketing is considered as the core level of strategy which
have the company’s strategy in order to have the engaging the customers across through
multiple channels. This have the clear level of inclusion of the different media which can
be such as the physical social front, websites, social media in order to have the customer
to properly interacts with brands which have the inclusion of many channels along with
devices which have the complete level of different set expectations.
In the case study of the M&S food marketing campaign there is clears launching of the
different market set which have the clear segmentation of the different targets market.
The company have the proper level of targeting of the segments as per the personality
persecution of food which is the behaviours aspects. On the hand, the company is all about the
masking the perception very clears form the premium brand to the personality development of
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customer with having proper acceptance of a retailer can be parts of family times (Gordon,
Cooley and Oswalt, 2017). As per the existence of social health style along with lifestyle have
the major level of influences as the food industry as the consumer have the continues level of
changes in terms of perception of brand which is affecting the company sales and profitability
margins to sudden extents.
The omni marketing has the significant level of challenges in terms of difference
in the omni marketing and multi channels marketing as the organization have to struggles
to make the business more centric to the customer centric perspectives. In order to that’s
they have to struggles in order to put the customer for fronts as they have created the
integrated level of expertness for customer.
Relates the relevant omni channel marketing theories and model to trade.
This have the acknowledging of the omni channel theory have the prediction of hypothesis which
have their customer does "more" the customer becomes "more" valuable. As per the kevin
hillstom there should be proper mining of data as the he data used to support the theory is highly
fraudulent, to say the least. In addition to tahts Typically, those promoting the theory average
historical spend for all customers buying from one channel. In addition to tats the company is
able to have the maintenance of the long-term sustainability decisions. The company was
successful in injecting the more level of humour and funs which will be helpful in there
providing the grate level of value in mealtimes inspirations (Blankson and Coffie, 2019). This
have customer trends and personality which have the clear belongingness of metrics that’s is
such as the quality, reputations and the satisfactions in regard to the public top three perception
which is company have the look to change
Provide the brief level of recommendation based on reviews and analysis.
As the recommendations as to have the proper level of examining the major level of
operational efficiency in order to have the customer experience imperative which have
the major level of data driver strategies. As per the recommendation-
 The company should have the clear understanding the more precisely the more
level of high prospectus along with customers. This will mad ether M&S will be
applicable in masking the strategies more efficient.
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 The company should have the elimination of the inaccurate in the profile of
customers.
In order to have the achievements of the higher results, the company is asking to have their
effective level of segmenting of customer along with prospectus to have delivering in more
personalised way along with relevant messages (Machado, 2016).
 M&S should have the use of improved data in order to have elevation of the
customer experiences in more order to have the upselling and cross selling which
have gaining the consistency and efficiency in the marketing efforts.
 There should be more level of powerful marketing solution should be developing
the across the journey of customer in order to have the analysing of preference
and experience.
 There should be the actionable risk in intelligence which have the across the
compliances, fraud and the customer support level operations.
 There should be protection of data along with data centres which can be helpful
in having the prevention of sophisticated data in more appropriates manner.
CONCLUSION
From that above it can be concluded that The customer is nowadays are more level of
predications regarding the demand of organic commodities aera much in higher prices. this is
because of the high price’s ingredient along with finished products (Quix, 2019). The key for the
food is that’s their to have the challenging the value of perceptions as the M&S are more level of
focusing on renewing the level of style credentials. The company have the major level of
relation sin having the in-retail store along with online delivering for promoting the food more in
personality of customer. As per the existence of social health style along with lifestyle have the
major level of influences as the food industry as the consumer have the continues level of
changes in terms of perception of brand. There should be more level of powerful marketing
solution should be developing the across the journey of customer in order to have the analysing
of preference and experience.
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REFERENCES
Books and Journals
Online
Vaid, S.S., Ahearne, M. and Krause, R., 2020. Joint marketing and sales appointment:
Uncertainty from intertwining of marketing and sales in one position. Industrial Marketing
Management, 85, pp.221-239.
Piercy, N.F., 2016. Market-led strategic change: Transforming the process of going to market.
Taylor & Francis.
Vaid, S., 2019. Interface of Sales Force with Marketing and Digital (Doctoral dissertation).
Garrett, R.B., Robb, J.A., Severinghaus, R.J. and Fujimoto, R., 2017. Building a National
Modeling and Simulation (M&S) Coalition. The Profession of Modeling and Simulation:
Discipline, Ethics, Education, Vocation, Societies, and Economics, 253.
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. SAGE
Publications Limited.
Mustafee, N. and Katsaliaki, K., 2016, April. A keyword classification scheme for OR/MS and
M&S. In Proceedings of the 49th Annual Simulation Symposium (pp. 1-9).
Gordon, S., Cooley, T. and Oswalt, I., 2017. Does M&S Help? Operationalizing Cost Avoidance
and Proficiency Evaluations. The Profession of Modeling and Simulation: Discipline, Ethics,
Education, Vocation, Societies, and Economics, 253.
Blankson, C. and Coffie, S., 2019. Branding and Positioning in Base of the Pyramid Markets in
Africa: Innovative Approaches. Routledge.
Machado, J., 2016. Private Brands: Capturing Consumption From Informal Market (Doctoral
dissertation).
Quix, F., 2019. Retail marketing. Routledge.
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