A Critical Discussion on Modern-Day Leisure Tourist Motivations

This essay critically examines the motivations of modern-day leisure tourists. It explores the increasing trend of leisure travel, driven by a desire to escape busy schedules and explore new experiences. The essay highlights the differences between leisure and business travelers, focusing on factors such as price sensitivity, accommodation preferences, and reliance on reviews. It discusses how leisure travelers seek relaxation, unique experiences, and opportunities to connect with others. The essay also touches upon how hotels cater to leisure tourists through various packages and amenities. The conclusion summarizes the key findings, emphasizing the importance of understanding leisure tourist motivations for the hospitality industry. The essay references various academic sources to support its arguments.

Critically discuss what
motivates the modern-
day leisure tourist

Topic: Critically discuss what motivates the modern-day leisure tourist...............................................3
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

Topic: Critically discuss what motivates the modern-day leisure tourist
INTRODUCTION
Travelling is increasing day by day as people love to travel as well as want to explore
new things, place, culture and meeting new peoples. There are different type of travellers
who travel one place to another for meeting their friends and some travel for business
meetings (Xu, Li and Lu, 2019). There are some travellers who travel with the motive of
changing their schedule as they want to come out of their busy schedule. The support based
on leisure travellers they are the one who travel to come out of their hectic schedule while
travelling don't do any business work and keep focus on travelling only. This report will
going to discuss why laser travelling is increasing day by day. Along with this, difference
conducted within business and leisure travellers help in getting better understanding of this
entire topic.
MAIN BODY
Travelling is founded as one of the most common interest in people now a days as
well as it come in all forms. There are different type of travellers such as people who travel
only when they need to visit their friends or relatives. Along with this, there are some who
travel for business meetings as well as few are for discovering new things about world and
culture (Jiang, Scott and Ding, 2019). In simple term it can be said that, travelling is just fun,
excitement as well as related to rest and relaxation from busy schedule. In this travelling
world leisure travel is also type of travelling within that particular person motive is want to
take break from daily busy schedule. Moreover, they are also characterized through staying
in good hotels or resorts, relax on beach and also in hotel rooms, going on guided tours and
experiencing local tourist attractions. In simple term it can be said that leisure travelling is
totally opposite of business travel.
Apart from this, leisure travel are those who spend more and more in comparison of
their daily basis life, others might select to travel frugally. Backpackers leisure travellers
stay in hotels, cook their meal by themselves as well as take public transit. As their main
focus is on leisure as they are leisure travellers (Greenberg and Rogerson, 2018). They are
such person who make business contact with people who meet while travelling such as bar
tenders, hotel manager etc.. and acquire new client. After this when trip get over they work

on these business proposals, at the time of making contact they don’t focus on business
because at that time they are on vacation mode. There are several edges to leisure travel such
as Stepping outside of a busy life-style which will provide individuals area to unwind
and unharnessed their stress. Because returning to their jobs and everyday lives result in daily
busy schedule which require some rest in between (Patterson, 2018). It can
also provide individuals the chance to expertise elements of the globe as well as enrich their
understanding of life on the earth. Travelling play important role in meeting
new person and create new connections, and leisure travel provides individuals the area and
time they have to essentially forge those bonds.
Even for those unwilling to get on truly budget leisure travel, there are many ways
to limit costs. Popular leisure travel destinations will often see a wide swing in prices
among hotels, restaurants, travel, and activities, depending on the season. Locations in
the Caribbean or Mediterranean, for example, might be twice as expensive during winter, as
millions of visitors from Europe and the United States try to escape cold weather (Hudson
and et. Al., 2018). Thus in simple term it can be said that leisure travelling is not much
expensive because people travel to come out of their busy schedule so they don't spend much
money on travelling. Because their main motive behind travelling is to fresh up their mind
not on getting a luxury life. Along with this they come up with some business leads while
travelling which day can generate as business client after finishing their trip.
Hotel’s business mix is generally comprised of different segment such as business as
well as leisure travellers. Both of these segments of travellers totally different as they have
distinct want need as well as travelling patterns (UNDERSTANDING THE
DIFFERENCES BETWEEN BUSINESS AND LEISURE TRAVELERS , 2017).
Foreign Hotel it is important to understand business mix of leisure and business Travellers
because it may result in their success if services provided as per their preference stop there is
wide difference between both of them let's discuss it. For business travellers location is key
as they schedule and also call meeting, presentations etc.. For respective travellers location of
hotel is one of the top most priorities. There demand in term of hotel location is that which
will be close from their conference or convention venue because it will help them in reaching
at meeting point within short time duration. It is important for hotels which are close to
convention centres as well as other meeting areas to put some significant emphasis on their
location for drawing business travellers to their hotel (Wang and et. Al., 2020). Along with
this, business travellers remain connected continuously as they use mobile phones as well as

other devices for remaining in connected with their clients and other colleagues while their
business trips. In addition to this they access their emails, join video meeting and also
open large file attachments quickly and efficiently is extremely important to the business
traveller segment. For business travellers hotel which don’t offer fast WiFi or any other
internet access is not ideal place. As travellers are going WiFi and internet access is the first
requirement with prime location. Because of higher frequency of travel and fewer time spent
on the booking method, business travellers have a better tendency to stay with sure hotels that
meet their criteria compared to leisure travellers. From hotel loyalty program 65% of
respective travellers belong which has been find out through Google survey. Providing good
hotel loyalty program offers loyal guest with some special offers, free services, free upgrades
and so on. This will result in returning business travellers to hotel for their another business
trip.
On the other hand, Leisure travellers are more price sensitive comparison of business
Traveller because they spend more money on travelling and leisure travellers tense to be price
sensitive. As they are the travellers who spend their lots of time on the siding the hotel which
is more suitable for them as well as less expensive. In simple term it can be said that find best
out of available. In relation to the hotels providing booking tools which help leisure travellers
to search the hotels which are in their budget with all facilities. Thus, they are the one who
don’t believe in spending much money in travelling (Patterson, 2018). In addition to this
leisure Travellers are those who strong believe on reviews and Recommendation has while
deciding place to stay the concert to their family, friends as well as recommended online
reviews. Ware ise business Travellers only on company recommendation and online review.
After going to Google Traveller study it has been identified that 82% of leisure travellers rely
on reviews in comparison of 77% of business travellers. In this, hotels remove large amount
of negative reviews because they give negative impact on brand value within market area. In
addition to this, leisure travellers are the one who always look for the way which help in
improving overall travelling experience (Lindquist, 2018). In comparison of business
travellers they are more drawn to hotel packages. Equipped with the mentality of getting a
good vacation expertise, the bulk of leisure travellers are trying to find edifices that give them
with incentives to remain their than the other hotel. There are many totally different packages
that hoteliers will produce for guests, like delivering a package that's related to a big event
within the town. The edifice also can supply walking tours round the hottest holidaymaker
destinations within the space, itineraries for family fun as well as romantic getaways, and far

a lot of. This is often the chance for hoteliers to induce artistic, do their analysis on the
foremost outstanding demand generators in their space, and utilize this valuable data to
extend the amount of guests to the edifice through packages.
Apart from this, leisure travellers desire extra on-site hotel facilities which simply
means that they have greater appreciation for extra frills which generally hotel offer to their
guests (Banki and et. Al., 2018). For instance, an hotel offers pool facilities to their guest,
fitness area as GYM, restaurant services as well as for leisure travellers bonus points are also
available. Hotels which are offering extra facilities as well as amenities which are directly
appealing to leisure travellers in comparison of hotel which are not offering these extra
benefits. Thus, for an hotel it is necessary to highlight there extra facilities when they are
completely comprised of leisure travellers because it will help them in attracting more guest.
So, for successful business it is essential to understand customer’s need as well as
wants (Adam, 2019). It is not enough but hotels have to understand difference between
business as well as leisure travellers because it will help them in serving their customers
within more effective manner as per the requirements. Now days leisure travellers are
increasing day by day because business environment is wide an competitive because of that
work of people is increasing day by day. Thus, on weekend people usually love to travel for
getting out of hectic schedule as well as for relaxation also. This result in increasing business
of hotel and other hospitality sector organisations. In deep manner it has been also finded that
respective travellers also increasing business for several people and help in development of
economy within indirect manner. Thus, for an hotel it is necessary to highlight there extra
facilities when they are completely comprised of leisure travellers because it will help them
in attracting more guest.
CONCLUSION
From about discussion it has been summarised that travelling is increasing day by day
as it become main business for several peoples. That has been already discussed that there are
different type of travellers out of which leisure travellers is also a part of travelling industry.
They are the one who driver for coming out of their busy schedule I want to get relax from
their day to day activity. Main reason behind increasing leisure travelling is business
environment is increasing and peoples workers work are also getting enhance which results in

hectic schedule from them. Apart from this, there is wide difference within business travellers
and leisure travellers. But they both are playing important role within hospitality industry as
well as have their wide contribution.

REFERENCES
Books and Journals
Xu, X., Li, Y. and Lu, A.C.C., 2019. A comparative study of the determinants of business
and leisure travellers' satisfaction and dissatisfaction. International Journal of
Services and Operations Management, 33(1), pp.87-112.
Jiang, S., Scott, N. and Ding, P., 2019. Motivations of experienced leisure travellers: A
means-end chain study on the Chinese outbound market. Journal of Vacation
Marketing, 25(2), pp.225-238.
Patterson, I., 2018. Types of travel experiences: group package tours and independent leisure
travellers. Tourism and leisure behaviour in an ageing world, pp.114-134.
Banki, M. B., and et. Al., 2018. Influence of socio-demographics of leisure travellers on
service experience equity. Anatolia, 29(1), pp.129-140.
Lindquist, L., 2018. Recent and historical trends in the epidemiology of Japanese encephalitis
and its implication for risk assessment in travellers. Journal of travel
medicine, 25(Suppl_1), pp.S3-S9.
Hudson, S. and et. Al., 2018. Racial discrimination in tourism: the case of African-American
travellers in South Carolina. Current Issues in Tourism, pp.1-14.
Patterson, I., 2018. Motivations and constraints to tourism and leisure for older
travellers. Tourism and leisure behaviour in an ageing world, pp.44-69.
Wang, L. and et. Al., 2020. The differences in hotel selection among various types of
travellers: A comparative analysis with a useful bounded rationality behavioural
decision support model. Tourism Management, 76, p.103961.
Greenberg, D. and Rogerson, J. M., 2018. Accommodating business travellers: The
organisation and spaces of serviced apartments in Cape Town, South Africa. Bulletin
of Geography. Socio-economic Series, 42(42), pp.83-97.
Adam, I., 2019. Digital leisure engagement and concerns among inbound tourists in
Ghana. Journal of Outdoor Recreation and Tourism, 26, pp.13-22.
Online
UNDERSTANDING THE DIFFERENCES BETWEEN BUSINESS AND LEISURE
TRAVELERS, 2017. [Online].Available through.<
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