Research Dissertation: CRM's Impact on Customer Maximization at Tesla

This research dissertation examines the impact of Customer Relationship Management (CRM) on customer maximization, using Tesla as a case study. The study explores the role of CRM in enhancing brand awareness, customer satisfaction, and customer retention within Tesla's business model. It begins with an introduction to the research area, business canvas model, and relevance to Tesla's mission of sustainable energy. The literature review defines CRM and presents the CRM value chain model. The methodology section details the research approach, design, and data collection methods, including surveys. Data analysis and ethical considerations are also included. The research aims to demonstrate a positive relationship between CRM implementation and customer maximization, providing insights into how CRM technology can be leveraged to improve customer relationships and drive business success. The study concludes by summarizing the key findings and their implications for Tesla's customer strategy.