CRM and SCM: Discussion Post - Holmes Institute, T2 2019

This discussion post focuses on Customer Relationship Management (CRM) and Supply Chain Management (SCM). It begins by defining CRM as a process to enhance customer relations to improve business performance, emphasizing the importance of communication between clients and the company. The post also highlights key features to consider when purchasing a PC, such as storage, processing speeds, and hardware specifications. Additionally, it defines the supply chain, describing its activities and resources involved in delivering a product from suppliers to manufacturers, and explains the purpose of an SCM system as maintaining synchronization across all activities. The assignment is part of a discussion series on IT in Business at Holmes Institute for T2 2019.

Running head: CRM AND SCM
CUSTOMER RELATIONSHIP AND SUPPLY CHAIN MANAGEMENT
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1CRM AND SCM
Purpose of CRM System
The topic CRM can be described as the process of maintaining a relation between the
customer and the clients in order to enhance performance. The main purpose of this policy is to
help the company officials as well as the clients to communicate with each other in a better way
in order to increase profitability (Khodakarami and Chan 2014).
Important features before purchasing PC
The important features that one might consider before purchasing a PC is that the
technical configuration of the PC in details such as the storage capacity, RAM, processing
speeds, cooling system and the software supports. The hardware specifications of the PC also
needs to be considered such as monitors and external input devices.
Supply chain and purpose of supply chain management system
The supply chain can be described as the activities along with resources and technologies
that are involved in the creation of a project including the process of delivery of the product from
the supplier to the manufacturer (Hugos 2018). The main purpose of SCM system is to keep the
synchronization between all the activities of the system.

2CRM AND SCM
References
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
Khodakarami, F. and Chan, Y.E., 2014. Exploring the role of customer relationship management
(CRM) systems in customer knowledge creation. Information & Management, 51(1), pp.27-42.