BUS500: CRM Solutions Comparison and Selection Presentation

This presentation analyzes and compares three CRM solutions for a small business with 50 employees. The assignment requires the selection of at least one hosted and one on-premise CRM solution, followed by a detailed comparison of their features, functionalities, and pricing. The goal is to determine which CRM system best supports sales, marketing, and customer service operations, while also being scalable and customizable for future growth. The presentation includes a minimum of 15 content slides with visual aids, a title slide, and a references slide. The student presents their findings to the CEO, providing a recommendation based on the comparison of the selected CRM solutions. The presentation must be professional, substantive, and well-structured, adhering to specific guidelines for content, format, and presentation style. The presentation will be submitted as a PowerPoint file that follows APA style guidelines and includes notes supporting the content on each slide. This is a comprehensive overview and comparison of CRM solutions to help make an informed decision on the best option for a growing business.

Assignment #2 – CRM Solutions Comparison and Selection Presentation
(due at the end of Week 9)
Assume you are the IT manager for a small business with 50 employees. The company is
growing rapidly and needs to implement a new Customer Relationship Management (CRM)
solution to help it more effectively and efficiently manage customer facing operations. The
company needs help primarily with sales, marketing, and customer service functions, but would
like the CRM system to have additional functionality they may use in the future. The CEO
wants you to select an affordable, scalable, and customizable CRM solution that can grow as
more employees are hired, sales grow, and customer numbers increase. The company needs to
support the three key phases (acquire, enhance, and retain) of its relationship with its customers.
You have been tasked to research, analyzed, and recommend, via a professional and visually rich
PowerPoint Presentation, the appropriate CRM software solution the company should select to
help it deal with its current and future growth.
Please review various CRM vendors currently available on the market. Then select three (3)
CRM solutions that come the closest in meeting the specific needs of the company. Include at
least one (1) Hosted CRM and one (1) On-Premise CRM solution. Then review the advantages
and disadvantages of each of the three (3) CRM solutions and compare and contrast them in the
presentation. Make sure you compare and contrast key functionality, features, and prices across
the three (3) platforms. Finally identify which is the best CRM option for your company and
explain why it was selected. Present your findings to the CEO via a professional, substantive,

and visually rich PowerPoint Presentation that meets all of the presentation guidelines listed
below.
Presentation Guidelines: Prepare a minimum 15-slide (excluding the Title and References
slides) PowerPoint Presentation that is professional, substantive, well structured and organized,
and visually rich. Each slide should have sufficient content to clearly communicate the
information covered. At least 12 of the content slides must include visually supportive graphics
or images that enhance and complement the content on each slide. Slide background theme
alone does not count as a visual element. Make sure the content is readable and professional
(free of spelling and grammar mistakes). Use the Notes area of each slide to provide background
and support for the content of each slide. Provide a Title slide and a final slide for your
References. Do not count these two slides in the 15 required for the PowerPoint content.
Submit your professional and substantive PowerPoint Presentation as a properly formatted MS-
PowerPoint file (make sure all guidelines are followed) in the corresponding Assignments area.
Guidelines for Assignments and Course Papers
Preparing research papers on subjects or topics covered in this course is required. The purpose of
the papers is to allow the graduate students to review current literature on those subjects. The
papers will be graded on technical content, format, professionalism, and critical analysis skills.
The papers should follow these guidelines:

The papers must be the minimum number of specified double-spaced pages in length,
excluding bibliography (references), table of contents, or any graphic, tabular, or illustrative
material.
The paper must have margins of one (1) inch on all sides and use either Arial or Times Roman
type font of 11 or 12 point sizes only. Any assignment papers larger than 1,200 words you must
include a Cover Page, Table of Contents, and a Bibliography.
The papers must be prepared using the format outlined in the APA style guide in the APA
Publication Manual, with possible minor adjustments allowed by the professor. Any adjustments
will be clearly posted inside the conferences.