This report presents a comprehensive proposal for the implementation of a Customer Relationship Management (CRM) system within Coca Cola Amatil. The report begins with an introduction and company background, highlighting the need for an information system to improve business processes and customer satisfaction. It recommends the deployment of a custom CRM system to address the limitations of the existing manual system, emphasizing the benefits of direct customer interaction and improved marketing automation. The proposal includes a justification for CRM implementation, outlining business opportunities and benefits such as increased customer loyalty, better customer service, and improved business profits. The report also details the working principle of a CRM system and outlines the steps of the Systems Development Life Cycle (SDLC) to be followed for successful implementation. The overall goal is to enhance Coca Cola Amatil's strategic objectives through improved business processes and customer relationships. The report is aimed at a potential sponsor to secure the necessary financial support for the CRM implementation.
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