Report on CRM Vendor Analysis and Recommendation for Around the World
VerifiedAdded on  2023/06/04
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AI Summary
This report analyzes and recommends a Customer Relationship Management (CRM) vendor product for "Around the World," focusing on expanding the customer base through online self-service and efficient relationship management. The analysis includes budget and resource identification using bottom-up estimation and RACI matrix. Vendor products from Salesforce, Zoho, and HubSpot are evaluated based on system requirements, customer feedback, legal compliance, security protocols, and customer support. Usability tests are conducted, and the quality and support features of each vendor are compared. A cost-benefit analysis is performed, considering both direct and indirect costs, with Zoho CRM emerging as the preferred option due to its better cost-benefit ratio, distinguished support services, and integrated smart sales email inbox. The report concludes by recommending Zoho CRM for its customization ease, excellent support, and enhanced customer experience, noting Salesforce as a secondary preference and HubSpot as the least preferred.
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