This report presents a PESTEL analysis of Croatia, examining the political, economic, social, technological, legal, and environmental factors influencing international business expansion. The analysis focuses on the potential market entry of Barker and Stonehouse, a British furniture retailer. The report delves into Croatia's political stability, economic indicators like GDP and unemployment, social aspects including lifestyle and disposable income, technological advancements, legal regulations, and environmental concerns. It assesses the implications of these factors, providing insights into market opportunities and challenges. Furthermore, the report outlines a marketing strategy for Barker and Stonehouse, including mission, vision, objectives, marketing mix (product, price, place, promotion, people, process, and physical evidence), and a SWOT analysis. Segmentation, targeting, and positioning (STP) strategies are also discussed to guide market entry and growth. The report concludes with recommendations for Barker and Stonehouse's international expansion into Croatia, based on the PESTEL and strategic analyses.