This report provides a comprehensive analysis of the tourism potential of Croatia Zagreb, focusing on attracting the millennial travel market. It begins with an overview of millennial travel traits, followed by an examination of Croatia Zagreb's current tourism success, including visitor numbers and revenue. A detailed destination audit assesses attractions, access, and amenities, highlighting strengths and weaknesses relevant to millennials. The report then identifies target markets based on access methods and explores potential new product development opportunities. It also examines the government's commitment to tourism development and sustainability. Finally, the report proposes a new experiential tourism product, detailing its features, location, and target market, and aligning it with the destination's long-term vision. The product focuses on a multi-day tour to explore historical sites in Zagreb.
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