Business Skills Report: Social Media Strategy for Croft Gleeson Ltd

This report evaluates the potential of social media for Croft Gleeson Ltd, a mobility scooter manufacturer. It explores various social media platforms, their profit-generating capabilities, and associated risks. The report advises Croft Gleeson Ltd to invest in social media to expand its customer base and increase profits, recommending platforms like Facebook, Google+, YouTube, and Twitter. It also highlights the importance of understanding customer demographics and balancing potential costs with expected revenues. Drawing a parallel with Jaguar's successful social media engagement, the report concludes that effective use of social media can significantly benefit Croft Gleeson Ltd by enhancing brand equity and achieving a competitive advantage. Access more solved assignments and past papers on Desklib.

BUSINESS
SKILLS

INTRODUCTION
 Croft Gleeson Ltd. is a firm that manufactures and sells
high-end mobility scooters.
 Victor Croft and Gladys Gleeson are running Croft
Gleeson Ltd. in a traditional way in the premises of
Woolwich.
 Organization is looking to expand their business by
assessing whether using advertising on Social media
Platforms will be beneficial for firm or not.
 Different social media platforms will be explained to
identify their appropriateness in Croft Gleeson Ltd.

SOCIAL MEDIA
 Social media are the computer mediated tools.
 Helps people and firms in creating, sharing and
exchanging information and ideas on networks.
 Dependent upon mobile and web-based technologies .
 Supports in creating highly interactive platforms to help
individuals and communities to share.
 Co-creates and modifies the user-generated content.
 Introduces substantial and pervasive changes for having
smooth communication in between businesses and
individuals.

TYPES OF SOCIAL MEDIA
PLATFORMS EXIST
 There are six major types of social media which includes:
 Social Networks – These are the services that make people
able to get connected with others having similar interests
and background. Examples: Facebook and LinkedIn
 Bookmarking Sites – It helps in making people able to
save, organize and manage the links to various websites
and resources that are available on the internet. Example:
Delicious and StumbleUpon.
 Social News – These are the services by which individuals
post various news items or links for the outside articles.
Thus, it allows users to do voting on those items.
Example: Digg and Reddit.

CONT…
 Media Sharing – People can upload and share various
media like pictures and videos, making profiles as well
as commenting through it. Example: YouTube and Flickr.
 Microblogging – These are the services that emphasizes
on short updates which are pushed out to the one who is
subscribed to get those updates. Example: Twitter.
 Blog Comments and Forums – They can be called as
online forums which helps the members to hold
conversations by posting messages. Numerous popular
blogs and forums are there.

WAY IN WHICH SOCIAL MEDIA GENERATE PROFITS FOR A
BUSINESS (MONEY MAKING OPPORTUNITIES)
 Setting the strategy
 Researching audience
 Joining conversations
 Finding right tools

CONT…
 Creating relevant content
 Listening to customers
 Building community
 Measuring results

THE POTENTIAL RISKS (COSTS
INVOLVED)
 Reputation management
 Lack of participation
 Sometimes topic gets sidetracked
 Two way dialogue and potential criticism

CONT…
 Chances of breach of security
 Trust as part of the culture
 Sometimes people feel ignorance
 Wasting company time

ADVICE ON INVESTMENT
 Croft Gleeson Ltd should use social media for increasing
the scope of their business.
 Firm should make investment for the purpose of gaining
higher profits and to sustain business in the long run.
 In order to beat the competition, use of social media is
necessary for Croft Gleeson Ltd in the present scenario.

CONT…
 Potential customer base - School and college going children.
 Customer demographics – On the basis of age and family
income, that is, 16 to 22 years and 400 to 600 pounds
respectively.
 Potential costs vs. Profits - Use of social media will require
huge amount of marketing cost, however, increased sales
through social media will generate higher profits that would
cover the costs.

REVENUE GENERATED BY
SOCIAL MEDIA