GSBS6009 Cross-Cultural Management: Alizee Airline Case Study Report

This report analyzes the Alizee Airline case study, focusing on cross-cultural management challenges in Brazil, Malaysia, and the USA. It utilizes the GLOBE study's cultural dimensions to identify similarities and differences in cultural values across these three countries. The report examines how these cultural nuances influence consumer behavior and provides recommendations for the Alizee Airlines to enhance its online strategies and improve business performance. The analysis includes detailed tables comparing cultural dimensions like power distance, uncertainty avoidance, and performance orientation. The study considers the perspectives of both consumers and non-consumers, offering insights into how cultural differences impact engagement with the airline. Furthermore, the report emphasizes the importance of adapting strategies to resonate with the unique cultural contexts of each market. Finally, this report suggests that Alizee should maintain records of the dimensions of online operations and culture, and inspect and build a judgment among the outlines of beliefs of the nations.