Analysis of Cross-Cultural Issues and Management Strategies Report

This report delves into the complexities of cross-cultural issues within a business context, focusing on the challenges and solutions associated with international expansion. The report begins by defining cross-culture and its importance in fostering effective communication and marketing strategies. It then explores the benefits of diverse teams, highlighting the generation of new ideas through varied perspectives. The main body of the report analyzes the importance of understanding a country's culture when expanding business operations, addressing potential problems that may arise at an international level. It emphasizes the need for management teams to possess cultural knowledge and discusses the application of the Harrison culture model to resolve cross-cultural issues. The report also examines the role of effective leadership, open communication, and employee involvement in navigating cultural differences. The report concludes by suggesting that the best approach to cross-cultural issues is to assess the country's culture and environment before expanding the business. It also recommends the implementation of a task culture to clearly define roles and responsibilities and the use of open communication and teamwork to solve cross-cultural issues.

Cross Culture

Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
REFRENCES..................................................................................................................................................5

Introduction
Cross culture is defined as the group of people working together and those who belongs to
different cultural background. In other words cross culture can also be defined as an
organization initiatives for developing understanding about different groups. As Understanding
of cultural factors will help in building stronger as well as productive communication channel.
Another objective of learning about cultural is that it assists in designing the appropriate
marketing strategies and plans.
The purpose of the report is to identify the issues related to cross culture. It also have
emphasizes on determining the way several theories or models can be applied to resolves the
several issues related to cross culture.
Main body
I have learned during preparing the assignment that Cross-cultural communication is a field
of study which helps in identifying the way employees belonging to different cultural
backgrounds communicate, in similar and different ways among themselves. It also helps in
identifying the way workers belonging to different culture endeavor to communicate
across values. I also have analyzed that creating the team of people belonging to different culture
is beneficial for the successful completion of the project. As people belongs to different culture
have their own views, values and beliefs which can be beneficial in terms of generation of new
ideas for completing the task in effective as well as efficient manner (Chen, Lin, and
Sawangpattanakul, 2011.) I have also learned that when operating business in the other
country, it is very important for an organization to analyses culture in the country (French,
2015) As this activity will help in managing the business activities in successful manner. When
working in an enterprise. I have also realized that when expanding of business at
international level, there several problems which might occur (Moja and Kwag, 2015.)
Therefore, it is essential that management team in an enterprise should have knowledge about
the culture as well as norm prevailing in the nation. I perceive that development of the
understanding about the culture will help in several ways such as for an examples in negotiating
with employees , identifying abilities of worker. I have also understand that cross cultural
management is very important in terms of managing people as well as business activities in
systematic manner. Cross culture management involves several action such as includes
managing the work teams in a way that in which includes differences in the practices, culture

and also preferences of customers in context to global business (Biggs, 2015. ) I have
identified the several issues which is faced by my organization when expanding the business
operation at international level .Among one of issue which I believe that can create barriers in
achieving growth of business in the international market is change in organizational culture. I
have analyzed from the given case study that project manager in an enterprise wants to hire the
local candidates which I believe that would be beneficial for firm in terms of developing the
understanding about the market condition .I have also recognized that there has been dispute
as well as disagreement between the vice president and project manager due to difference in
their opinion, value and beliefs. I have analyzed that Project manager wants to follow the
regulation as well as norms prevailing the host country which I believe is right and essential in
terms of running business smoothly and increasing sustainability in global environment. I also
believe that, there are few problems which are required to determined with the context of
business culture of Uganda which is striking with unlike policies as well as ethics in an
enterprise .I have identified a hypothesis such as Harrison culture model which can be applied
by management team in a firm for resolving the problems which is related to cross culture. I
have learned that Harrison model categories business culture into different segments such as
power culture , role , task person culture .I have analyzed that Under this person is more
talented as well as ambitious and power gained by an individual depends on the position in an
enterprise. In a firm, there are few people which influence the power. I believe that if Power
culture will be applied then top level management in HG enterprise will get the power to take all
the major decisions for an organization .
I have also analyzed that In a firm role culture is based on the rules and they are more
controlled and in context to this each and every employees are aware about their role or function
responsibilities. I have also realized that role culture is identified through the position of a person in
culture of an enterprise. So, management team in HG organization is planning to implement this culture
at workplace.
I have also identified that in HG enterprise specials team have been created by the manager in
order to resolve issue related to the project. As this is necessary activity to be conducted in order to
resolves problems quickly and in systematic manner. Forming a team by involving people belonging to
different culture is beneficial. As this activity helps leader in ensuring the desired outcome. I have also
experienced that managing such teams people with different views, opinions, values, beliefs is very
critical as well as complex task. , if HG enterprise is working on big project , management in an
organization can implement this type of culture as through this they will be able to set guidelines for
completion of project.
I have also recognized that person culture is only which is not accepted by any of the business.
There are only some business unit which has adopted this culture and such organization
consider themselves superior .Person culture there is no formal structure is being followed. So
HG enterprise will not implement this type of culture as business entity have to expand their
business in Uganda and for this an enterprise will require support of their workers (Ray,2014.)
I believe that if I would be at the place of project manager I would have conducted the internal
as well as external assessment in the country where the business is to be expanded. As this will assist
business entity in identifying the culture as well as environment .I perceive that implementing the Task

culture will be beneficial for an enterprise, as this will help employees in identifying their roles as well as
responsibilities. I also think that also issues related to cross cultural issues can be solved by providing
open communication channel to employees and also by promoting the team work. I also think that all
the problems related to cross culture can be resolved by encouraging the workers to share their ideas,
values .I also believe that employing the workers belonging to the host country will be good for an
organization in terms of gaining competitive advantage in the international environment. I perceive that
effective leadership is also the solution which will help business entity in dealing with cultural issues.
REFRENCES
Books and Journal:
Chen, A.S.Y., Lin, Y. C. and Sawangpattanakul, A., 2011. The relationship between cultural
intelligence and performance with the mediating effect of culture shock: A case from
Philippine laborers in Taiwan. International Journal of Intercultural Relations. 35(2). pp.
246-258.
Biggs, K., 2015. soma in the City: How does listening and responding to a ‘somatic
podcast’affect one’s relationship to urban space?. Journal of Dance & Somatic Practices.
7(1). pp. 75-92.
French, R., 2015. Cross-cultural management in work organisations. Kogan Page Publishers.
Moja, L. and Kwag, K.H., 2015. Point of care information services: a platform for self-directed
continuing medical education for front line decision makers. Postgraduate medical
journal. 91(1072). pp. 83-91.
Ray, D., 2014. Overcoming cross-cultural barriers to knowledge management using social
media. Journal of Enterprise Information Management. 27(1). pp. 45-55.

I have taken an assignment on the topic cross cultural, as this will help me in identifying the
various issue relate to the cross culture. I have learned that Podcast is digital audio file which
will be present on the internet can be download on mobile device. I have also analyzed when
working in an organization that there might be several issues might occur when during the
expansion of business.