Cross-Cultural Management Challenges in International Business
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This reflective essay explores the challenges of managing cross-cultural behavior in international business, focusing on the author's learning experience and its value. It discusses the effectiveness and usefulness of understanding these challenges, particularly in the context of globalization and diverse workforces. The essay highlights how this learning is helpful for future career prospects, and provides an objective overview of the learning process, including new insights and connections. It evaluates the role of HR in managing diverse workforces and standardizing work culture, referencing examples like Walmart's international expansion. The essay concludes by emphasizing the importance of cross-cultural strategies and the benefits organizations can achieve by addressing cultural issues effectively.
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RUNNING HEAD: THE CHALLENGES OF MANAGING CROSS CULTURAL
BEHAVIOUR IN INTERNATIONAL BUSINESS 1
THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS
Student Name
Institute Name
BEHAVIOUR IN INTERNATIONAL BUSINESS 1
THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS
Student Name
Institute Name
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THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 2
Contents
Introduction................................................................................................................................3
Effectiveness and usefulness......................................................................................................3
The opinion of learning experience........................................................................................3
Value of learning experience..................................................................................................3
How learning experience is helpful............................................................................................4
Course.....................................................................................................................................4
Program..................................................................................................................................4
Future career...........................................................................................................................4
Life.........................................................................................................................................5
Objective about what happened in the process..........................................................................5
Evaluation of learning................................................................................................................5
Explanation of learning process.................................................................................................6
Explanation of the planning about applying the learning in the system....................................6
Conclusion..................................................................................................................................6
Reference....................................................................................................................................8
INTERNATIONAL BUSINESS 2
Contents
Introduction................................................................................................................................3
Effectiveness and usefulness......................................................................................................3
The opinion of learning experience........................................................................................3
Value of learning experience..................................................................................................3
How learning experience is helpful............................................................................................4
Course.....................................................................................................................................4
Program..................................................................................................................................4
Future career...........................................................................................................................4
Life.........................................................................................................................................5
Objective about what happened in the process..........................................................................5
Evaluation of learning................................................................................................................5
Explanation of learning process.................................................................................................6
Explanation of the planning about applying the learning in the system....................................6
Conclusion..................................................................................................................................6
Reference....................................................................................................................................8

THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 3
Introduction
The report is a reflective essay to explain my understanding on the topic related to the
challenges of managing cross-cultural behaviour in global business. The aim is to find out my
perception on diverse culture-based challenges that are faced by the management of modern
business company so that cultural aspect can be met (Binder, 2016).
Effectiveness and usefulness
The overall effect is all about how the topic includes the different challenges and
opportunities to manage cross culture behaviour in international business. It further permits
the huge volumes of semi-structured as well as unstructured information which is established
to handle the needs in the right manner (Caprar et al., 2015).
The opinion of the learning experience
The business in today's time is based on a lot of people from diverse culture and background.
The motive to conduct this research in previous assignments was to evaluate different such
issues that management of business company faces. (Brannen et al., 2014). I researched about
Walmart in the same context. The distinct quality of the organization is based on the ability to
providing a quality experience in shopping for the consumers.
Value of learning experience
The overall choice of the discussion has been the most important factor behind the rise of the
scope of the research. The discussion of the research addresses with different challenges
faced at the time of globalization. The discussion of the research is based on main concepts of
the issues faced by the company along with the reasons for the success in the current
competitive market (Cavusgil et al, 2014). The research will also consist of both primary and
secondary research factors which focus on further broaden the research.
INTERNATIONAL BUSINESS 3
Introduction
The report is a reflective essay to explain my understanding on the topic related to the
challenges of managing cross-cultural behaviour in global business. The aim is to find out my
perception on diverse culture-based challenges that are faced by the management of modern
business company so that cultural aspect can be met (Binder, 2016).
Effectiveness and usefulness
The overall effect is all about how the topic includes the different challenges and
opportunities to manage cross culture behaviour in international business. It further permits
the huge volumes of semi-structured as well as unstructured information which is established
to handle the needs in the right manner (Caprar et al., 2015).
The opinion of the learning experience
The business in today's time is based on a lot of people from diverse culture and background.
The motive to conduct this research in previous assignments was to evaluate different such
issues that management of business company faces. (Brannen et al., 2014). I researched about
Walmart in the same context. The distinct quality of the organization is based on the ability to
providing a quality experience in shopping for the consumers.
Value of learning experience
The overall choice of the discussion has been the most important factor behind the rise of the
scope of the research. The discussion of the research addresses with different challenges
faced at the time of globalization. The discussion of the research is based on main concepts of
the issues faced by the company along with the reasons for the success in the current
competitive market (Cavusgil et al, 2014). The research will also consist of both primary and
secondary research factors which focus on further broaden the research.

THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 4
How learning experience is helpful
There are so many aspects which are dependent on researchers which consist of finding out
the challenges and directions which are crucial for originating the source via combing
information. There is also a requirement of different records which are not based on
consideration until the social media analysis has mistaken (Deresky, 2017).
Course
The discussion in the course is about a different set of challenges that organization faces in
cross-culture behaviour in global business. With this, the learning can be defined properly
and set of assistance in gaining clarity on a different area of study in an efficient manner. The
discussion has efficiently been able to focus on so many forms of details that relate to the
functioning of the system and how it is right to properly map the data through analysis
(Luthans and Doh, 2018).
Program
The program can very well define the work which associate to the capacities of consumers
and the tools. The expansion of capacities is set to match the current moving issues with right
management and getting the information. The structure is established for diverse and
complicated scale where the high volume and range needed to match the specific or
technology along with analytical tools (Muenjohn and Armstrong, 2015). The program is also
based on functioning on the type of velocity and the machine-based learning which is crucial
for the cost-free by-products of current digital communication.
Future career
Soon, my main interest is to continue my interest in researching about international business
and how they manage the cross-cultural behaviour which is becoming common in almost all
INTERNATIONAL BUSINESS 4
How learning experience is helpful
There are so many aspects which are dependent on researchers which consist of finding out
the challenges and directions which are crucial for originating the source via combing
information. There is also a requirement of different records which are not based on
consideration until the social media analysis has mistaken (Deresky, 2017).
Course
The discussion in the course is about a different set of challenges that organization faces in
cross-culture behaviour in global business. With this, the learning can be defined properly
and set of assistance in gaining clarity on a different area of study in an efficient manner. The
discussion has efficiently been able to focus on so many forms of details that relate to the
functioning of the system and how it is right to properly map the data through analysis
(Luthans and Doh, 2018).
Program
The program can very well define the work which associate to the capacities of consumers
and the tools. The expansion of capacities is set to match the current moving issues with right
management and getting the information. The structure is established for diverse and
complicated scale where the high volume and range needed to match the specific or
technology along with analytical tools (Muenjohn and Armstrong, 2015). The program is also
based on functioning on the type of velocity and the machine-based learning which is crucial
for the cost-free by-products of current digital communication.
Future career
Soon, my main interest is to continue my interest in researching about international business
and how they manage the cross-cultural behaviour which is becoming common in almost all
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THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 5
the big organizations. It will not just help in working efficiently but also to meet challenges
faced by companies.
Life
All kind of consideration is to address with the challenged the company handles while
dealing with people from different cultures and backgrounds. This can be crucial to match
with the information with an immediate change in global trends (Stahl and Tung, 2015).
Objective about what happened in the process
The main objective of the project is to aim at the issues of the different kinds of the cultural
aspects of the company. The industries like Walmart have further broadened themselves to a
specific number of different nationalities in the world as an outcome of wide-scale global
expansion. The complete expansion can be implied and based on hiring a varied variety of
workforce of a different set of culture and different community completely unknown to the
environment of the organization (Stone and Deadrick, 2015). The goal of the company is to,
therefore, show the cultural issues faced by the management of many big organizations to
cope up with them. The research will also show the elements that are behind the overall
success of the company in the international market.
Evaluation of learning
The HR department of the business company in today's time face a challenging time to
manage the workforce and the workplace in total given the wide range of the people
functioning in the specific organization. The policies to expand of MNC have also forced
them to hire so many people from the local area or the host nation where they initiate the
business operations. It is also very crucial for the HR management of the company to manage
the work environment in the right manner since the presence of the immense number of the
INTERNATIONAL BUSINESS 5
the big organizations. It will not just help in working efficiently but also to meet challenges
faced by companies.
Life
All kind of consideration is to address with the challenged the company handles while
dealing with people from different cultures and backgrounds. This can be crucial to match
with the information with an immediate change in global trends (Stahl and Tung, 2015).
Objective about what happened in the process
The main objective of the project is to aim at the issues of the different kinds of the cultural
aspects of the company. The industries like Walmart have further broadened themselves to a
specific number of different nationalities in the world as an outcome of wide-scale global
expansion. The complete expansion can be implied and based on hiring a varied variety of
workforce of a different set of culture and different community completely unknown to the
environment of the organization (Stone and Deadrick, 2015). The goal of the company is to,
therefore, show the cultural issues faced by the management of many big organizations to
cope up with them. The research will also show the elements that are behind the overall
success of the company in the international market.
Evaluation of learning
The HR department of the business company in today's time face a challenging time to
manage the workforce and the workplace in total given the wide range of the people
functioning in the specific organization. The policies to expand of MNC have also forced
them to hire so many people from the local area or the host nation where they initiate the
business operations. It is also very crucial for the HR management of the company to manage
the work environment in the right manner since the presence of the immense number of the

THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 6
workforce who are from the different community and diverse backgrounds. It is also crucial
for the company to properly standardize the workforce and further maintain an ideal work
culture to get success in the market. I think the operation of the business can be possible
especially in the international market due to the presence of modern levels of high scales
international based channels (Thomas and Peterson, 2017). A company like Walmart has its
presence in almost all the big companies with good economies.
Explanation of learning process
The process of evaluation in the current system is also about how different practices in
Assignment I and II were of great help to match the system with challenges in a global
organization like Walmart. The answers can be helpful to ensure the collection of data and
then work on increasing the overall level of productivity also. This can be crucial to match
the needs by improving the research methods (Thomas and Peterson, 2017). The sample was
further compressed to restricted people, but a huge number of people and the related
experience can help in highlighting on what requires to be done to improve the system.
Explanation of the planning about applying the learning in the system
The overall discussion is about how to learn influence the system-based policies as well as
research. The important lesson for me to understand was being a student, I have to focus on
business management and cross-culture behaviour wherein big organizations have already
placed an effective solution in the company. The overall contribution is to have a decision-
making procedure where the cost-efficient options are to improve the level of employment,
with economic level productivity and safety (Thomas and Peterson, 2017). It is also crucial
for me to gain clarity on these challenges can be overcome by the company by providing
better context for the methods.
INTERNATIONAL BUSINESS 6
workforce who are from the different community and diverse backgrounds. It is also crucial
for the company to properly standardize the workforce and further maintain an ideal work
culture to get success in the market. I think the operation of the business can be possible
especially in the international market due to the presence of modern levels of high scales
international based channels (Thomas and Peterson, 2017). A company like Walmart has its
presence in almost all the big companies with good economies.
Explanation of learning process
The process of evaluation in the current system is also about how different practices in
Assignment I and II were of great help to match the system with challenges in a global
organization like Walmart. The answers can be helpful to ensure the collection of data and
then work on increasing the overall level of productivity also. This can be crucial to match
the needs by improving the research methods (Thomas and Peterson, 2017). The sample was
further compressed to restricted people, but a huge number of people and the related
experience can help in highlighting on what requires to be done to improve the system.
Explanation of the planning about applying the learning in the system
The overall discussion is about how to learn influence the system-based policies as well as
research. The important lesson for me to understand was being a student, I have to focus on
business management and cross-culture behaviour wherein big organizations have already
placed an effective solution in the company. The overall contribution is to have a decision-
making procedure where the cost-efficient options are to improve the level of employment,
with economic level productivity and safety (Thomas and Peterson, 2017). It is also crucial
for me to gain clarity on these challenges can be overcome by the company by providing
better context for the methods.

THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 7
Conclusion
The research which can be conducted is for sure based on highlighting the new data as well
as a number of learning solutions that can be gained by the readers (Thomas and Peterson,
2017). This consist of cross-cultural issues facing the company in the time of global
expansion of the business, methods by which the organization can manage the issue and have
different benefits that the organization accomplish, after the achievement of culture-based
strategies.
INTERNATIONAL BUSINESS 7
Conclusion
The research which can be conducted is for sure based on highlighting the new data as well
as a number of learning solutions that can be gained by the readers (Thomas and Peterson,
2017). This consist of cross-cultural issues facing the company in the time of global
expansion of the business, methods by which the organization can manage the issue and have
different benefits that the organization accomplish, after the achievement of culture-based
strategies.
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THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 8
Reference
Binder, J., 2016. Global project management: communication, collaboration and
management across borders. Routledge.
Brannen, M.Y., Piekkari, R. and Tietze, S., 2014. The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical challenge to
MNC theory and performance.
Caprar, D.V., Devinney, T.M., Kirkman, B.L. and Caligiuri, P., 2015. Conceptualizing and
measuring culture in international business and management: From challenges to potential
solutions.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Pearson Australia.
Deresky, H., 2017. International management: Managing across borders and cultures.
Pearson Education India.
Luthans, F. and Doh, J.P., 2018. International Management: Culture, strategy, and
behaviour. McGraw-Hill.
Muenjohn, N. and Armstrong, A., 2015. Transformational leadership: The influence of
culture on the leadership behaviours of expatriate managers. international Journal of
Business and information, 2(2).
Stahl, G.K. and Tung, R.L., 2015. Towards a more balanced treatment of culture in
international business studies: The need for the positive cross-cultural scholarship. Journal of
International Business Studies, 46(4), pp.391-414.
INTERNATIONAL BUSINESS 8
Reference
Binder, J., 2016. Global project management: communication, collaboration and
management across borders. Routledge.
Brannen, M.Y., Piekkari, R. and Tietze, S., 2014. The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical challenge to
MNC theory and performance.
Caprar, D.V., Devinney, T.M., Kirkman, B.L. and Caligiuri, P., 2015. Conceptualizing and
measuring culture in international business and management: From challenges to potential
solutions.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Pearson Australia.
Deresky, H., 2017. International management: Managing across borders and cultures.
Pearson Education India.
Luthans, F. and Doh, J.P., 2018. International Management: Culture, strategy, and
behaviour. McGraw-Hill.
Muenjohn, N. and Armstrong, A., 2015. Transformational leadership: The influence of
culture on the leadership behaviours of expatriate managers. international Journal of
Business and information, 2(2).
Stahl, G.K. and Tung, R.L., 2015. Towards a more balanced treatment of culture in
international business studies: The need for the positive cross-cultural scholarship. Journal of
International Business Studies, 46(4), pp.391-414.

THE CHALLENGES OF MANAGING CROSS CULTURAL BEHAVIOUR IN
INTERNATIONAL BUSINESS 9
Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the future of
human resource management. Human Resource Management Review, 25(2), pp.139-145.
Thomas, D.C. and Peterson, M.F., 2017. Cross-cultural management: Essential concepts.
Sage Publications.
INTERNATIONAL BUSINESS 9
Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the future of
human resource management. Human Resource Management Review, 25(2), pp.139-145.
Thomas, D.C. and Peterson, M.F., 2017. Cross-cultural management: Essential concepts.
Sage Publications.
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