This report analyzes the cross-cultural expansion of Crown Northampton, a small SME shoe manufacturer, into China, Vietnam, and Ethiopia. It explores the opportunities such as increased revenue, market entry, customer base expansion, and cost savings, while also detailing risks including cultural, legislative, and budgetary challenges. The report examines issues faced by various departments, including legal, marketing, purchasing, and logistics, and emphasizes the importance of addressing cultural differences and adapting strategies to local market conditions. HR considerations are central, focusing on legal compliance, marketing strategy adjustments, purchasing optimization, logistics management, and maintaining positive supplier relationships. The report underscores the need for Crown Northampton to navigate diverse cultural landscapes, manage risks effectively, and coordinate across departments to ensure successful international expansion and achieve its business objectives.
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