This report explores the significance of cross-cultural capabilities in business, particularly within the context of a global company like Unilever. It delves into the challenges associated with culture shock and cross-cultural communication, emphasizing their impact on productivity and business operations. The report provides insights into how cross-cultural conflicts can affect a company and offers recommendations for team building across different locations. Furthermore, it highlights the role of cross-cultural capabilities in enhancing overall business development and growth, as well as the importance of adapting to the increasing globalization of businesses. The report concludes by emphasizing the crucial role of these capabilities in fostering effective communication and collaboration within diverse teams and environments, ensuring the success of global businesses. The report cites various research papers to support the findings.
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