Cross Cultural Management: Hofstede's Model & Global Marketing

This report provides a detailed analysis of cross-cultural management and its influence on global business practices. It covers key aspects such as Hofstede's Culture Model, the impact of global culture on marketing and advertising, international human resource management (IHRM), global operations management, and ethical issues in international management. The report also discusses global leadership and teamwork, along with the challenges and opportunities of working in developing economies. It emphasizes the importance of embracing cultural differences for a sustainable and healthy global environment, highlighting the roles of IHRM, global leadership, and teamwork in fostering cross-cultural understanding and collaboration. The document concludes by underscoring the need for multinational corporations to balance global perspectives with respect for local cultures and customs.

Cross Cultural Management

Table of Content
 Introduction
 Hofstede's Culture Model
 Impact of global culture on marketing and advertising
 International HRM
 Global Operations Management
 Ethical issues in International Management
 Global Leadership and Team work
 Working in a Developing Economies
 Conclusion
 References

Introduction
 It is the study of management that influence
societal culture on mangers and management
practices
 It refers to the managing culture explaining
the behaviour of people in organisation and
how to work with employees belonging to
different cultures.

Hofstede's Culture Model
 It refers to the cultural framework that helps in
determining the cultures across the world.
 The model consists of six key dimensions that
include power distance, uncertainty avoidance,
individualism-collectivism, masculinity-
femininity, and short vs. long-term orientation.

Impact of Global culture and
marketing and advertising
The global culture affects everything including marketing and advertising
although they both holds a great power to grow the business. When an
organisation works globally it is very important to be aware of the cultural
differences as people of different country have different cultural values. The
impact are as follows:
 Bad impact on relationship to foreign culture.
 Different level of tolerance to Puffery and attract customers.
 Comparative Advertising:
 Deceptive and Inaccurate Information.
 Inappropriate, Offensive, or Culturally Unacceptable Humour.

International HRM
 International Human Resource Management refers to the business
process used for procuring, allocating and effectively utilising
human resources in an organisation spreading across the global.
 IHRM is very important part in terms of managing employees
who belong to different location, nation, or country across the
world.
 It important to manage and organise cross culture counselling and
language training programme.
 It helps to determine and develop managerial skills,
organisational knowledge and technical abilities that contributes
to the growth of the company.
 It even reduces the cultural differences as it is harmonious for
cultural environment.

Global Operation Management
 Organisation offering its products and services to customers
in all areas of the world and this process is known as global
operational management.
 It usually tracks the real-world issues that are arising from
the global trading environments and even offering solution
for the same.
 This helps in determining that how frequently the company
can respond to the change caused due to technology
enhancement, prising level, threats of competition,
consumers taste and preferences and so on.
 This management helps the company to control and monitor
the production of goods and services. It collects, develops,
deliver goods to customers based on their needs, tastes and
preferences.

Ethical Issues in International
Management
 An ethical issues refers to a situation that result in moral conflicts in the workplace and where moral standards
are challenged.
 Ethics in international management act as a way for multinational corporations to balance the doing what is
correct from a global perspective along with respecting the culture and customs of the people across the
world.
 Multinational organisations are regularly confronted with moral dilemmas when concerning these ethical
issues. Some of the ethical issues in international business are as follows:
1. Child Labour
2. Workplace diversity
3. Working standards
4. Human rights
5. Trust and integrity

Global Leadership and Team Work
 Global leaders refer to the person who is
capable of working across cultures and is
capable in international business.
 Global leadership and team work also helps
the leaders to determine and connect with
individuals and organisation across the
global .
 Global leadership allows to build a bridge
connecting resources and talent across cultural
and political boundaries. China have good
global leadership and teamwork as they offers
a wide range of products across the global.

Working in a Developing Economies
 Developing Economies are also referred to less developed economy or
underdeveloped country that have underdeveloped industrial base, Human
development Index is low, poor infrastructure and extremely low personal
income.
 South Africa and China are developing economies that allows the firms to grow
its business internationally. New York and France are the developed economies of
the world that also allows the business to grow.
 Developing economies helps to generate employment, reduce poverty, improve
living standard of the people and reach the sustainable development goals.

Conclusion
In the above report went into the detail regarding the topic of Cross Culture
Management. Every culture has their own culture sometimes they may differ from
one another. It is important to embrace cultural differences for sustainable and
healthy lifestyle across the World. This includes international HRM, Global
leadership and team work.

References
 Ahmad, S., Sohal, A. and Wolfram Cox, J., 2021. Bullying in the workplace: a
cross-cultural and methodological perspective. International Studies of
Management & Organization, 51(1), pp.26-46.
 Semente, E.M.M. and Whyte, G., 2019. The Influence of Culture on
Consumer Decision-Making Styles of Namibian Millennials: An Application of
Hofstede's Cultural Dimensions. International Journal of Applied
Management Sciences and Engineering (IJAMSE), 6(1), pp.29-45.
 Angouri, J., 2018. Culture, discourse, and the workplace. Routledge.
 Bouranta, N., Psomas, E., Suárez-Barraza, M.F. and Jaca, C., 2019. The key
factors of total quality management in the service sector: a cross-cultural
study. Benchmarking: An International Journal.