Cross Cultural Management Report: Masters Level, [University Name]

This report delves into the complexities of cross-cultural management within the hospitality and tourism sectors. It begins by identifying intercultural communication barriers, such as differing guest expectations and cultural backgrounds, and explores solutions like cross-cultural training and rhetorical design logic, referencing examples from Abbey Court Hotel and Safestay Holland Park. The report then examines the benefits of adapting indigenous management concepts, focusing on talent management, human capital systems, and the importance of sustainability. It highlights the significance of employee engagement, cost control, and environmental responsibility, citing examples from Marriott and Hilton Worldwide. The analysis emphasizes the need for companies to understand cultural nuances and implement strategies that enhance communication, employee motivation, and sustainable practices to succeed in the global market.

Running head: CROSS CULTURAL MANAGEMENT
Cross Cultural Management
Name of the student
Name of the University
Author note

1CROSS CULTURAL MANAGEMENT
Table of Contents
Answer 2)...................................................................................................................................2
Answer 4)...................................................................................................................................5

2CROSS CULTURAL MANAGEMENT
Answer 2)
There are intercultural communication barriers within the hospitality and the tourism
industry that have an effect on the performance of these industries. These industries can be
said to be of the global nature and hence the employees in these sectors have to experience
the cross-cultural interactions with the other people. The hotel guests can be from a different
social and the cultural background that can pave the path for the communication problems
and the misunderstandings. The guests from the other cultures have the different preferences
along with the expectation that can create the way for the intercultural communication
barriers. It have been found that the worldviews along with the cultural-specific needs of the
guests are different and its understanding of crucial importance for the success of the hotels
and the tourism companies (Thomas and Peterson 2016). The hotel guests and the tourists
need the service experience which is “culture-oriented” that can help in winning the
satisfaction of the customers.
The international tourism operators can take recourse to suitable strategies that can
help them in bringing about the improvement in the area of communication. The cross-
cultural training can be provided to the employees that can prepare the expatriate managers
for dealing with the people from the global arena (Tjosvold 2017). The workers of hospitality
and the tourism industry should take recourse to the rhetorical design logic that can help in
removing the confusion of the employees. The benefits of the cross-cultural training lies in
the fact that it can help in promoting the self-confidence in the individuals and the teams that
can work for benefit of company. The drawback of the cross-cultural training resides in the
fact that the quality of the program should be of the top order that can be instrumental in
serving the employees in the right manner (Bird and Mendenhall 2016). The advantage of
rhetorical design logic exists as the rhetorical communication lays stress on the process of the
co-ordination and the negotiation that can help the people in achieving the behavioural

3CROSS CULTURAL MANAGEMENT
change. It can help a person in adjusting himself to the people of another culture. The
rhetorical design logic have the disadvantages on account of the fact that it is dependent on
the contextualising clauses and the phrases that can make its understanding difficult for an
individual.
Abbey Court Hotel have made use of the cross-cultural training that have helped in
creating the mutual understanding among the employees of company (Abbeycourthotel.co.uk
2020). It have resulted in increasing the trust among the employees that have helped the
company in earning a great deal of profits in the company. It have helped in providing
motivation to employees that have helped in the creation of a productive workplace. Safestay
Holland Park have taken recourse to the rhetorical design logic that have helped in achieving
the consensus in relation to the decisions that have been taken in the company. It have helped
in carrying out the negotiation that have helped the company in getting the returns from the
market.

4CROSS CULTURAL MANAGEMENT
References
Abbeycourthotel.co.uk (2020). Abbey Court Notting Hill, best rates with free breakfast when
you book direct. [online] Abbeycourthotel.co.uk. Available at:
http://abbeycourthotel.co.uk/en/london-4-stars-hotel-abbey-court.html [Accessed 4 Jan.
2020].
Bird, A. and Mendenhall, M.E., 2016. From cross-cultural management to global leadership:
Evolution and adaptation. Journal of World Business, 51(1), pp.115-126.
Thomas, D.C. and Peterson, M.F., 2016. Cross-cultural management: Essential concepts.
Sage Publications.
Tjosvold, D., 2017. Cross-cultural management: foundations and future. Routledge.

5CROSS CULTURAL MANAGEMENT
Answer 4)
International tourism along with the hospitality industry can make the benefits by the
adapting of the indigenous management concepts. The management concept of the talent
management can be taken recourse to which can help in the leveraging of the talent that can
help a company in getting the greatest return. The human capital systems can be deployed in
a company that can help in the engagement and the retention of the employees in a company
(Andi Kele, Mohsin and Bertinetti Lengler 2016). It can help in changing an organization that
can help it in maintaining the competitiveness in the present age. The talents can be
developed in-house instead of acquiring them from the outside that can help a company in
attaining its objectives. It can help a company in the creation of the deliberate practice
opportunities that can work to the benefit of international tourism and that of the hospitality
sector. It can help in preventing loss of the competent employees which can bear adverse
effect on the productivity along with the service delivery of a company. The principle of the
discipline can be applied within the tourism and the hospitality sector that can help the
employees in working in an efficient and effective manner. The companies can reap benefits
in the event of decreasing the environmental footprint and increasing sustainability of
services which can prove to be advantageous for a company working in the sector of the
global arena (Burke 2016). The companies lay stress on the energy conservation, water
conservation along with the waste reduction that can help the companies in making the mark
in the international domain. The organizations can reduce the energy use which can help in
enhancing guest experience. The companies in the hospitality sector can control the costs
with the help of the sustainable practices which can help in addressing the effect on the
environment. The sustainability efforts of the hotels can help in saving the energy along with
the resources that can provide the guests with a superior experience. The green programs can

6CROSS CULTURAL MANAGEMENT
help in ensuring the participation of the guests that can add to the profitability of the
hospitality sector.
Marriot have been able to achieve the certifications pertaining to environmental
efforts that helped in naming it as “greenest” hotel company within the framework of UK
(Marriott.com 2020). The Environmental Public Policy of the company specifies the
resource reduction goals over the course of ten year that have helped the company in
achieving the success on the global arena. Hilton Worldwide have been instrumental in
publicizing the environmental sustainability efforts. In the Corporate Responsibility Report of
the year 2009, the company set the goal of the reduction of waste by that of 20 % by end of
the year 2013. The company by taking recourse to indigenous management concept was able
to reduce the waste by that of 24.9 % and the water reduction by the 10.2 %. It helped in
cutting the utility cost for the hotel that have helped the company in showing the commitment
to that of the corporate stewardship. It have paved the path for decreasing drain on
surrounding environment.

7CROSS CULTURAL MANAGEMENT
References
Andi Kele, A.T.B., Mohsin, A. and Bertinetti Lengler, J.F., 2016. Employee empowerment:
A case of luxury hotels in East Malaysia. CAUTHE 2016: The Changing Landscape of
Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations,
p.611.
Burke, R.J., 2016. Human resource management applications in the developing world:
Empowering employees. Iranian Journal of Management Studies, 9(4), pp.795-800.
Marriott.com (2020). Hotels & Resorts | Book your Hotel directly with Marriott Bonvoy.
[online] Marriott.com. Available at: https://www.marriott.com/default.mi [Accessed 4 Jan.
2020].