Report: Cross-Cultural Capability Development for Morrison's Expansion

This report examines the critical aspects of developing cross-cultural capability, focusing on the context of Morrison's potential expansion into Austria. It begins with an introduction to cross-cultural capability and its importance, followed by a detailed analysis of challenges associated with culture shock and cross-cultural communication, including differing communication styles and non-verbal cues. The report also explores the impact of cross-cultural conflict on business operations and emphasizes the significance of effective communication. Furthermore, it delves into Hofstede's cultural dimensions to understand cultural differences. The report concludes by highlighting factors crucial for building effective teams across different locations, such as communication, conflict management, and employee contribution, ultimately providing insights into mitigating cross-cultural challenges and fostering successful international business ventures.

Developing Cross-Cultural Capability
Morrisons

Table of Contents
 Introduction
 Main body
Challenges of culture shock
Challenges of cross cultural communication
Impact of cultural conflict
Factors associated with team building
 Conclusion
 references

INTRODUCTION
 Cross cultural capability means skills or knowledge which help in adapting cross cultural environment
and it can be developed by observing others. To understand the culture and adapt them.
 Morrison is the multinational company which have chains of supermarket worldwide.

Challenges associated with culture shock
culture shock:
 Culture shock is the experience which occur when person shift to
another culture environment which is different from their culture.
 It is the feeling of disorientation which is faced by a person or
company when moved to unfamiliar environment like entering a
new country.

Challenges associated with this are:
 culture have important role in globalization, so all factors should be considered
when expanding into other country.
 Culture shock is the important factor which needs to be analysed.

Cont..
 Employees respond to culture differently, one will look at the culture from individual point of view
and another from corporate point of view.
 Culture shock is mainly caused when company enter in new environment then modification have to
be made in employees behaviour to adjust in that environment.

Challenges of cross cultural communication
cross cultural communication:
 Cross cultural communication is the method which tells that how people with
different cultural background communicate with each other.
 Cross-cultural communication skills is important because it will give confidence
to express yourself in front of other who have different background.

Challenges associated with this are:
 Different communication styles is the biggest challenge as people communicate differently.
Every country have its own language.
 Non verbal communication is also the challenge which can add to cultural
misunderstanding.

Cont..
 Austria is the European country, and they focus mostly on completion on task and believes that
relationship will develop automatically by working on task.
 Different decision-making styles as culture influence on the decisions being taken.

Impact of cross cultural conflict on business
cross cultural conflict:
 Cross cultural conflict means when different cultural values clash with each other.
 It is the misunderstanding which arise because of difference in culture.

Impact of cross-cultural conflict on business
 Effective communication is the key to success for every business but it can create problem
if message translated differently.
 As English is important language in business but apart from language conveying message
plays important role.
 When doing business internationally Morrison have to understand the importance of non-
verbal communication within cultures.

Cont..
 Cross cultural communication is the biggest challenge but with openness this challenge can mitigate.
 Etiquettes related to workplace can also impact business.
 The concept of punctuality is different for different culture in the global business environment.