Summative Assessment: Cross-Cultural Management and HR Strategies

This report delves into the intricacies of cross-cultural management, focusing on the challenges and strategies faced by international businesses. It begins with an introduction to cross-cultural awareness and its significance in today's globalized economy, using the Salvatore Ferragamo Company's expansion into India as a case study. The report applies Hofstede's cultural dimensions model to analyze cultural differences between Italy and India, highlighting potential issues in team management. The main body discusses cross-cultural issues, including communication styles, attitudes towards conflict, and decision-making approaches. It offers recommendations for HR managers to overcome these challenges, such as promoting open communication and fostering team-building activities. The report also explores how companies can effectively manage international assignments, emphasizing expatriate selection, training, and rewards. The conclusion summarizes the key findings and underscores the importance of understanding cultural nuances for successful international business ventures.