Cross-Culture Business Strategies: UK, Bangladesh, Colombia, Ghana

This report delves into the complexities of cross-cultural communication within a business context, focusing on the cultural differences between the UK, Bangladesh, Colombia, and Ghana. The analysis employs Hofstede's cultural dimensions to compare these countries, examining factors such as power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence. The report highlights how cultural diversity can affect business processes, including potential issues like miscommunication and dysfunctional behaviors, and emphasizes the importance of understanding cultural differences to achieve business success. It addresses the challenges associated with partial business shifting, such as language barriers, and proposes strategies to overcome these issues. The report concludes that Ghana may be the most beneficial location for business shifting due to its cultural compatibility and emphasis on teamwork. The report offers insights into how businesses can navigate the complexities of cross-cultural communication, and how to develop effective strategies for global expansion.

DEVELOPING CROSS
CULTURE

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Cultural difference of UK with other countries......................................................................1
Issues in relation to partial shifting........................................................................................4
Strategies to get overcome from cross culture issues- ...........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
The cross culture communication is that kind of field where it is very important to
understand the each thing in the brief manner. This term mainly relates that people come from
differed backgrounds they are having differed style of working in this relation the culture issues
became the major problem which is need to get solved for running the business operation in the
effective manner (Alessandri and et.al., 2016). The present report is focusing over the cultural
difference of UK with the other countries. The various kind of the issues in relation to the partial
shifting of the production unit into differed countries and strategies to get overcome from the
cultural conflicts. The effective comparison is to be made with the Bangladesh, Colombia and
Ghana. The main motive of this assignment is to solve the cultural issues so that manufacturing
operation can be operated in other countries effectively. This thing should be done with using of
the Hosfested cross culture.
Main body
Description on how culture affects the business process-
Culture diversity can affects the working of an enterprise in numerous manner. There are
some negative comments which are relates miscommunication, creation of barriers,
dysfunctional behaviours (Tjosvold, 2017). There are various cultural diverse workers and they
are having differed opinions, thoughts, beliefs, costumes and values. Thus, it can be said that
understanding and knowing of cultural differences is one of crucial task in order to get success in
business. In addition to this, effective use of cross culture teams will be helpful in order to
provide source of experience and innovative thinking and this kind of activities will interfere
with competitive position of an enterprise. In terms to avoid culture misunderstandings managers
should understands culturally sensitive and promotes creativity and it is motivational tool in
terms to have flexible leadership (Søderberg and Holden, 2018.). The cultural difference is the
biggest issues this is need to get solved so that the enterprise able to operate the business
operation in effective manner. The cross culture is very important task because it is helpful in
order to understand the people from the differed cultures (Daniele and et.al., 2016). Due to cross
culture activities the employees need to manage the issues in relation to managerial activities.
There is need to focus over the situation as to manage deal with the conflict situation. By
focussing over to address cross cultural issues with the help of Hosfested diagram. With the help
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of this there cab be effective mutual understanding between the people and human relation this
all are very essential in order to get the human relation effective.
The cultural differences of UK with Bangladesh, Colombia and Ghana in the following manner
are as-
UK with Bangladesh, Colombia and Ghana cultural differences-
In this the orange lines are based on the UK, purple line with the Colombia, green lines relate to
the Ghana and blues line are relate to the Bangladesh, with help of hosfested cultural framework
there can be effective comparison between two countries in the following manner as are-
Power distance- in this there is fact given that all individuals in the societies are not equal. In
this the UK is scoring the 92, people used to give major focus on the status symbol. In this the
score of the Bangladesh is 80 with the help of this kind of the hierarchy there can be reflect
inherent equalities (Reinke and et.al., 2016). There is not such big difference between the power
culture graph of both the countries. The score of the Colombia in this relation is based on the 67
this kind of the society believe on the facts that inequalities among the people are fact of the life.
In this the team leader is having more power as compare to management (Franco and et.al.,
2017). The score of Ghana is about 80 in this all are having centralization of power and every
person do their work in the hierarchical manner.
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Illustration 1: Hosfested culture framework
(Sources: COMPARE COUNTRIES. 2017 )

Individualism- The score of the Bangladesh is 20 with the help of this it can be seen that there is
this country used to give major focus on the collectivism society. In this country society foster
the strong relation where each has to follow other person. In this the score of this country is 25
with the help of which it can be seen that here the relationship are the crucial and it is very hard
to get the information about the people. In this kind of the societies people belong to the in group
manner in which they used to take care of them in exchange manner. The score of the Colombia
is about the 13 this is belongs to the most collectivist cultural in the world. In this the group
opinion is very important (Alessandri and et.al., 2016). In this the conflict can also be avoided so
that there can be ignored in relation to the conflict between the groups. In this the relationship are
more important as compare to handling the task. The score of the Ghana is about 15 in which it
can be seen that in this everyone follow the things what they are doing in the group. They used to
give major focus on the employees in the grope rather than the societies' relationship. They take
very effective step in order to set the effective relationship between employer and employees.
Masculinity- The score of the Ghana in this is about 40 with the help of this it can be seen that
this is the most feminine society in this kind of the society it can be generally seen that they used
to major focus on the working in order to live. In this the manager support the all employees and
they used to take the decision collective with the help of the involvement of the all people as a
whole (Reinke and et.al., 2016). Here the conflicts between the member used to get resolved
with the compromises and the negotiation. The score of the Colombia is 64 due to this it can be
said that this is highly success oriented and driven (Franco and et.al., 2017). This is competitive
and status oriented. In this the competition is related to the member of the other group not to the
people who are perceived as the members of your own group. In this score is about the 55 this
can be considered as that masculine society in this the manager of the firm are of the decisive
and assertive nature and they give major consideration on the equity, competition, performances
and conflicts which is need to get solved by the fighting them out. TH score is about the 25
which is very low it can be considered as that the people are having dominant behaviour which is
not appreciated among the members.
Uncertainty avoidance- The score of the UK is about 95 and it is very much threatened by rthe
ambiguous situations. They used to make good interaction with the who seems to be difference.
This kind of the formality can be taken the respect. The score of the Colombia is 80 with the help
of this it can be seen that they used to avoid the ambiguity. In this the rules are not necessary
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followed they used to give major consideration on the group of member. Here the rules are
applicable to all in the same manner (Alessandri and et.al., 2016). The score of the Bangladesh is
about the 60 with the help of this it can be considered that in this they people used to think that
time is money, here the innovation is resisted. The security is the important element in the
individual motivation. The score of the Ghana is about 65 with the help of this it can b e
considered that they used to give major focus on the maintaining rigid codes of belief and
behaviour. They used to follow the rules. The innovation is also restricted in this country.
Longer term orientation- The score of the Ghana in this kind of the situation is about to the 4
which is very low it can be seen that they are having very strong preference to the normative way
of thinking they are having very much respect for the tradition and they focus on achieving the
group result (Reinke and et.al., 2016). The score of the Colombia is about the 13 in this the
people are having very normative thinking. In these people are having the pragmatic approach of
working. The score of the Bangladesh is about the classified in the normative manner. They used
to give major focus on the achieving the quick result (Mokhanya, Saker and van Ryneveld,
2016). The score of the UK is about the 55 in this the society used not to give the major focus on
the dimensions. In this the kind of the challenge is that not to know the truth but to live virtue's
life.
Indulgence- The score of the UK in this 18 which is relative lower than the others. People with
this kind of the perception are usually restrained by the gratification of the desire. The
columbines score is almost about the 83 which is very high with the help of this it has clearly
shown that this is the very indulgent society. The score of the Ghana is 72 it is the high score in
these people of the societies are classified with the help of their high scores (Tseng and et.al.,
2017). The Bangladesh scores 20 which is very lower than compared to the other countries. In
this the action of the people are restrained by the social norms.
Based on the above comparison it has been concluded that the country in which the
partiality shifting will be beneficial is the Ghana because here the societies used to believe in the
managerial decision there is no discrimination on the basis of the cultural differences the people
of the Ghana used to give the major focus on the management of the group rather than working
with the same level of the societies (Tsadkan, Okoyo and Ndemo, 2016). In the firm people
should use to ficus on their team work and the result so that firm will be capable to achieve the
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group goal. This can be true to said that Ghana will be more beneficial in order to have shifting
of the business so that they can able to perform the each work by being in the team.
Issues in relation to partial shifting
The culture difference can create the many kinds of the issues. It is not easy to shift the
partial business in any other country this situation can occurs the various kind of the conflicts
(Tsadkan, Okoyo and Ndemo, 2016). In order to shifting of partial manufacturing business in the
Ghana the firm has to face various problems and this all are defined in the following manner as
are-
Lagrange difference- The people from different countries are having the differed kind of the
language, this kind of the situation can impact the working structure of the firm. The problem
can be occurred at the time of having oral presentation with any of the client (Preiser, Varady
and Russell, 2017). In this manner they need to appoint the person who are able to provide the
effective training to the person so that he can get familiar to language and this will be helpful in
relation to get overcome from the barriers of language issue.
Face to face- at the time of this kind of the situation can occur the problem in relation to meeting
the person. In the previous stage the person is not having idea about how to make effective
conversation. In two differed countries people are having distinct manner of communication.
Some people used to do the thing by the right hand only (Mokhanya, Saker and van Ryneveld,
2016). The people need to understand the cultural difference in the effective manner so that they
are able to deal with the operation of the business in the expert manner.
Meeting expectation- in the organisation if people are working who belong to differed
background and having cultural differences this kind of the situation is very tough to understand
the each person effectively. Sometimes it became very hard to cope up with the changed mind of
they person (Franco and et.al., 2017). This kind of situation can occurred many kinds of the
issues. Everyone is having different style of thinking due to the issue of some things people are
not able to understand the things in effective manner. They do take time in order to have
effective coordination among them. This kind of the situation can occurs the problem in relation
to meet out the expectation of the person in this way firm is not able to cope with the business
operation effectively.
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Strategies to get overcome from cross culture issues-
The various kind of the strategies are given which is very helpful in relation to get
overcome from the various kind of the issues such are as-
 Good knowledge of other country- with the help of this kind of the activity the major
issues can get sorted. The effective recognition of the culture is the kind of the mutual
understanding between the people (Daniele and et.al., 2016). This is the first step in
relation to make the good communication between the people. This all thing are required
to understand so that firm can operate its business function in the smooth manner. In
order to manage the effective the employee of the need to manage their working with the
help of issues as managerial.
 It is essential to have the effective identification is that there is the style of working is the
most feminine and masculine so that employees of the firm are able to make good
coordination with each other.
 With the help of the understanding of the beliefs, values which is very helpful in order to
drive the behaviour of the person effectively can inform the actions towards the
individual. It can be true to said that culture do not determine anything but is helpful in
order to shape everything.
 With the help of the effective framework of the strategies they are able to minimize the
differences. In many organizations the manager take the effective steps in relation to
understand the people effectively so there can be reduction in the culture diversity
(Alessandri and et.al., 2016).In this cross culture managerial issues is need to be
addressed so that firm can operate its business activities effectively. They take step in
order to create the homogeneous workforce so that they can able to operate the function
of the business effectively.
 With the help of respecting the difference of the culture the various kind of the issues can
be solved easily because in these people used to work in the coordinated manner.
 The manager need to frame those strategies with the help of this they are able to carry the
business operation effectively. By treating the all the person in the equally manner they
can easily get overcome from the cultural issue.
Cross culture competency tool-
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This approach of culture profiles is need to be shown as to improve culture awareness in
global knowledge and sharing the process of learning. There are culture profiles which works as
to defining the cultural characteristics on differed levels as national, organizational and
individual characteristics (Stahl and et.al., 2017).
CONCLUSION
This report has been summarized that cross culture communication play essential role to
companies die to growth of global business. Cultural awareness is the term which create the
understanding between people from other country and their background. Cross culture is
foundation of communication and it is connecting with the ability of standing back from
ourselves and they work as to becomes aware of cultural values, beliefs and perception.
Moreover, present report has puts its major focus over cross culture issues, which relates to
Bangladesh, Ghana and Colombia. In this way there are various kinds of strategies which will be
helpful in terms to deals with conflicts in relation to cross culture activities. The effective
comparison is to be made with the Bangladesh, Colombia and Ghana. The main motive of this
assignment is to solve the cultural issues so that manufacturing operation can be operated in
other countries effectively. In present report, Hosfested culture issues has been introduced and its
helpful to provide relevant information about the cross culture platform.
RECOMMENDATION
1. Clear communication process is essential for effective functioning. It is important for
each employees to understand the needs of customers. Effective cross culture
communications enables business to run their operational activities systematically.
2. The managers of firm should conducts meeting which can expose your employees and
this kind of non threatening environment can cause good working relationship. There are
various cultural norms as are language, rules and behavior which is helpful in order to
deal with situations. Thus, change can leads to have more conductive working
relationship.
3. There is need to provide workshops, techniques for communication and this all can deal
in cross culture work environment. With help of practice of such strategies as active
listening and to have use of multiple source of communication as audio, written and
visual and this all ensures that conflicts is not arising due to cultural misunderstanding.
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4. The enterprise need to create the productive workforce environment which is helpful to
supports diversity and it is helpful for making balance in management, time and cost.
Business leaders should recognize the importance of diversity training and it is taking
time to employees feel appreciated and it is helpful in terms to gain the benefits of multi
culture organization.
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REFERENCES
Journal & Book
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Stahl, G.K and et.al., 2017. The upside of cultural differences: Towards a more balanced
treatment of culture in cross-cultural management research. Cross Cultural & Strategic
Management. 24(1). pp.2-12.
Søderberg, A.M. and Holden, N., 2018. Rethinking cross cultural management in a globalizing
business world. International Journal of Cross Cultural Management. 2(1). pp.103-121.
Alessandri, K and et.al., 2016. A 3D printed microfluidic device for production of functionalized
hydrogel microcapsules for culture and differentiation of human Neuronal Stem Cells
(hNSC). Lab on a Chip. 16(9) pp.1593-1604.
Mokhanya, S., Saker, S. and van Ryneveld, K., 2016. Proposed Bengal Heights Residential
Development, Erf RE/2368, Amalinda, East London, Buffalo City Metropolitan
Municipality, Eastern Cape. Signature.
Preiser, W.F., Varady, D.P. and Russell, F.P. eds., 2017. Future Visions of Urban Public
Housing (Routledge Revivals): An International Forum, November 17-20, 1994.
Routledge.
Reinke, S. and et.al., 2016. Qualifying stem cell sources: how to overcome potential pitfalls in
regenerative medicine?. Journal of tissue engineering and regenerative medicine. 10(1).
pp.3-10.
Sykes, D.B and et.al., 2016. Inhibition of dihydroorotate dehydrogenase overcomes
differentiation blockade in acute myeloid leukemia. Cell. 167(1). pp.171-186.
Tsadkan, A., Okoyo, D. and Ndemo, E., 2016. Access to and Utilization of Agricultural
Information on Groundnut Production Package by Smallholder Farmers in Babilie
District, East Hararghe Zone, Ethiopia (Doctoral dissertation, Harmaya University).
Tseng, P and et.al., 2017. A promising cord tissue banking strategy overcomes low cell yield and
viability of cryopreserved Warton's jelly tissue. Cytotherapy. 19(5). p.S186.
Online
COMPARE COUNTRIES. 2017 [online].Available through:< https://www.hofstede-
insights.com/product/compare-countries/>.
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Strategies for Effective Cross-Cultural Communication within the Workplace. 2015. [Online]
Available through:
<https://trainingindustry.com/blog/performance-management/strategies-for-effective-
cross-cultural-communication-within-the-workplace/>
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