Analysis of Marketing Relationships at British Airways (BA)

This report provides an analysis of the cross-functional relationships within British Airways' marketing department. It examines the interconnections between marketing and other key departments, including Human Resources, Finance, and Community Relations. The report highlights the importance of collaboration between marketing and HR in attracting skilled workforces, and it also explores the coordination between marketing and finance for effective budgeting and pricing strategies. Furthermore, it discusses the relationship between marketing and community relations in maintaining customer loyalty. The study emphasizes the benefits of integrated marketing approaches and provides recommendations for performance and quality measurement to assess the effectiveness of these relationships. References include academic papers and online sources related to cross-functional marketing and British Airways' organizational structure.

Cross functional relationships of marketing
Marketing and HR relation
Marketing and HR: HR and marketing also collaborate in an efficient manner as
they have interrelation. By communicating and collaborating with each other, both
departments communicate the brand of the company to employees. By promoting
brand of the company and products, it helps out HR to attract skilled workforces as
people wants to work with company who has strong brand image.
Overall summary
 .
INTRODUCTION
British Airways is second biggest airline in the whole United Kingdom. It had its
headquarter in Waterside, Harmondsworth and United Kingdom. The Net income
of the company is £1,952 Million till 2018. Importance of the marketing in this
particular industry is rising significantly nowadays individual are more opting
airline for traveling to one country to another which saves their precious time.
RECOMMENDATIONS
On the basis of above study, it can be recommended that the
company should more focus on implement some performance and
quality measurement tools which will allow it to know the
effectiveness and actual position of the company
Marketing and Community relation
Marketing and community relations: Marketing department have an interrelation
with community relation as well. The main responsibility of customer or
community relation department is to maintain effective relation and loyalty with
customers by solving their queries and providing satisfactorily services. On the
other hand, marketing department identify needs of customers as what they want
company to do. All these information’s are being given to customer relation
department on which basis, they approach to customers and try to satisfy their
needs. So, it can be said that it has effectiveness as both departments
Marketing and Finance relation
Introduction
Marketing function is the core of the business and it is now
considered as the blood of airline industry. The main reason of its
importance is this function has string connection and relationship
with other organizational departmental functions like HR, finance,
sales, purchase etc. This relation helps an organization or British
airways in providing better services to customers and save their
time as well. In the context of British Airways it can be said that it
has finance, customer relationship, flight operations, safety and
security, HR and other departments and community relation and
References
Nguyen, N.P. and et.al., 2018. Cross-functional knowledge sharing, coordination
and firm performance: The role of cross-functional competition. Industrial
Marketing Management. 71. pp.123-134.
Seno, J.P. and et.al., 2018. Cross-functional interconnectedness as an enabler of
customer value. Journal of Business & Industrial Marketing.
Karami, A., 2017. Corporate strategy: evidence from British Airways plc. In The
Changing Patterns of Human Resource Management (pp. 46-64).
Routledge.
Functional Areas of British Airways. 2018. [Online]. Available
through :<https://paperap.com/paper-on-5558-british-airways-functional-
Marketing and finance: The main function of marketing
department is research and advertise in effective manner by
which public can take effective decision and can also use
airlines in an efficient manner. For all these activities they
have to contact with finance department as through finance,
they can use money to the certain extent which can help
them out to perform activities inefficient manner. After that
marketing requires informing back to finance as how much
amount will they require and how they will set prices for
tickets as per the market demands and situation. So, it can
be said that there is an effectiveness of co-ordination and
interrelation of marketing with finance as it saves cost of
finance department as they do not have to do research and
perform several activities.
So, it can be said that effectiveness of
finance, marketing and customer relation
is excellent of British Airways. The main
aim of this collaboration is showing
concern for the poor and the needy. If
staff members decide and have
willingness to help with any charity then,
finance department plays an important
role by funding money which covers the
cost of accommodation, flight and food.
There are several other factors which are
being affected by this relationship such as
organizational culture and way of leading.
When all departments work
collaboratively and co-operate each
others then company feel less
requirement of providing training to
people as all departments solve their
problems at their own.