A Study on Impact of Crowd Control and Management on Seven Events LTD

This report analyzes the impact of crowd control and management on events, focusing on the case of Seven Events LTD. It begins with an introduction that highlights the significance of event management, the potential for crowd-related issues, and the need for effective control measures. The study aims to understand the significance of crowd control and management, identify risks that impact crowd control, and determine measures to enhance crowd control and management. The literature review explores existing research on event management, crowd behavior, and risk mitigation. The methodology section outlines the research approach, data collection methods (secondary data), and analysis techniques. The report examines the rationale behind the study, emphasizing the need for sustainable event practices and the importance of understanding crowd management tactics. The study also addresses the potential significance of its findings, highlighting how effective event management can improve event execution, save time and money, foster creativity, and ensure effective management. The conclusion and recommendations offer insights and strategies to improve crowd control and overall event success, supported by secondary research from books, journals and online sources. The study concludes with a detailed analysis of the impact of crowd control and management on events and provides actionable recommendations for improvement.

THE IMPACT OF CROWD CONTROL
AND MANAGEMENT ON AN EVENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1.1 Background of the study...................................................................................................3
1.2 Rationale of the study.......................................................................................................3
1.3 Research Aim and Objectives..........................................................................................4
1.4 Questions..........................................................................................................................4
1.5 Potential significance of study..........................................................................................4
1.6 Analysis and Framework..................................................................................................6
1.7 Structure of the dissertation..............................................................................................6
LITERATURE REVIEW................................................................................................................9
RESEARCH METHODOLOGY...................................................................................................15
Introduction..........................................................................................................................15
Research Philosophy............................................................................................................15
Research Design...................................................................................................................16
Research Approach...............................................................................................................16
Research Type......................................................................................................................17
Data Collection.....................................................................................................................17
Data Analysis........................................................................................................................18
Validity and Reliability........................................................................................................18
Ethical Consideration...........................................................................................................19
Limitations............................................................................................................................19
DATA ANALYSIS........................................................................................................................20
CONCLUSION AND RECOMMENDATION.............................................................................25
REFERENCES..............................................................................................................................28

INTRODUCTION
1.1 Background of the study
Event management is considered as application of project management approach which
allows to have effective creation and development of large scale events. Classification of events
can be as festivals, conferences, ceremonies, weddings and formal parties. It has been noticed
that number of people visit to the events which some time create a panic situations. It might
affect the overall outcome of the event and may lead to failure (Getz, 2012). In order to
overcome such issues the event management firms are effectively focused towards diverse
management tactics that assist in crowd control and further administration. It indicates that by
having an effective development of understanding in respect to the measures of crowd control
management the overall practice can also be advanced.
It has been noticed that there are number of activities which need to be performed by event
planning firm in order to meet the industrial standards. Setting out a date and organising a team
for proper management and branding is one of major concern which need to be referred by
experts (Ravaud, 2011). By having an effective development of measures in regard to proper
administration can be taken into account. However, it is not clearly acknowledged by the event
management businesses that how crowd control and management tactics is leading event to
success level. With an application of diverse measures the issues in terms of management within
event can be resolved. Classification of tactics that are being used by the experts is like schedule
of day to day activities, measuring minutes, monitoring of values, etc. However, it has not been
identified that how such activities are improving the working of event (Emery, 2010).
1.2 Rationale of the study
Event management is referred as practice which allows to have better promotion of
heritage and cultural values. It has been noticed that cost of employing the management tactics is
high so it is essential to analyse the key impact of such practice on events. Key rationale of the
study was to have effective development of key measures in terms of sustainability of events.
Also, it has been noticed that number of events are being failed due to issues in terms of crowd
management (Kim, Kim and Odio, 2010). It means the diverse practices are need to be analysed
in such aspect. Another rational is to gain more knowledge and information about such tactics so
that crowd management can be advanced.

1.3 Research Aim and Objectives
Aim
To analyse the impact of crowd control and management on an event: A study on Seven
Events LTD.
Objectives
 To understand the significance of crowd control and management tactics within event
 To identify risk which impacts crowd control management of an event
 To determine measures that can be employed by Seven Events LTD to advance crowd
control and management
In this regard, it can be said that framing of research aim and objectives is significant to
refer so that better blueprint can be provided in respect to study. By having a proper framing of
research aim and objectives the key purpose of study can also be framed in desired manner. It
will assist in effective understanding about the crowd management and its significance in
organising an event. One of key objective of present study is to evaluate the risk measures and its
impact on the crowd control management. By having an actual information in regard to such
practice the issues can be overcome. Another objective that a study contains is to have
determination of measures that can be employed by Seven Events LTD to advance crowd control
and management. With an assistance of this, the study aim can be accomplished which is to have
analysis of impact of crowd control and management on an event: A study on Seven Events
LTD.
1.4 Questions
 Why crowd control and management tactics within event is significant for organisation?
 What kind of risk impacts crowd control management of an event?
 Which measures are useful for Seven Events LTD to advance crowd control and
management?
1.5 Potential significance of study
The study on the Event Management determined that the concept of Event management is
an effective way of organising and managing any event with success. The Events which are
conducted for entertainment, festivals etc are very crucial and may be harmful if not managed
properly. The study on event management determined how helpful event management is for

organising any kind of events. The event planners have skills and knowledge to organise and
manage the events effectively and efficiently.
The various benefits of the Event management study are as follows -
 Helps to conduct the events with smooth execution – The occasion management study
helps to understand the events inside out which can help an individual to develop plans to
organise and manage any event properly and effectively. It helps the people to avoid any
issues or problems in an episode. The study of event management help to learn the
various aspects of events so that an individual can manage the operations of an event
smoothly.
 Save money and Time – The study states that the occasion management companies helps
their clients to save their money and time. The people nowadays needs relaxation without
any waste of time and money. The people hires an incident company to organise the
events for them. The events may be a wedding, party, concert etc. The event companies
have the right knowledge and skills to organise an event through which they organise and
manage various events for their clients in an effective way.
 Creativity – The event management helps in bringing creativity and innovation in any
event. The event management study helps to understand the various kinds of events and
the way they can be organised. The event companies are mainly focusing on the
creativity and innovative techniques in making the best use of the resources. Various
kinds of props and items can be used in an event in order to make it look innovative and
unique.
 Effective Management – The study also helps to know the importance of event
management in developing effectiveness within the operations of an event and its
management. Every event needs an effective management system in order to avoid any
issue or problem in the execution of the event. The event management companies have
skilled staff and management who organise and manage the events in the best possible
way. It helps to manage all the operations of the event effectively and efficiently. The
event management study helps in understanding the need and use of event management
for a successful event.
The event management study can help anyone in becoming or playing a role of an event
planner, The various aspects of event management such as crowd management, cost reduction,

effective management can be understood properly which helps to gain knowledge about the
events, how they are executed and how they are managed or organised in an effective manner to
achieve the success in each and every kind of events. In addition to this, it can be said that by
having an effective consideration of key norms in regard to present study the outcome must be
attained in desired manner. With an assistance of this, number of event management firms can
focus on methods which are being accessed to have better crowd management. It will allow to
have effective development of key measures in terms of operational values because it helps in
understanding the key issues. It allows to analyse the impact of improper crowd management
practice on the success of event. It will allow facilitate in ensuring the resource allocation are
being referred in the practice through focusing on diverse standards so that key goals and
objectives can be accomplished.
1.6 Analysis and Framework
Present study is being focus on analysing the impact of crowd control and management
on an event. In this respect the exploratory values are being promoted within nature so that better
focus on study can be created. It will allow to have understanding about the tactics which assist
in crowd control for an event. Along with this, the inductive approach has been accessed to have
effective findings. Interpretivism philosophy has been used where information collected from the
respondents is compared with the real scenario. In addition to this, it has been noticed that data
collection is also referred as practice which assist in effective gathering of information.
Secondary data collection methods are being employed in order to have analysis of impact of
crowd control and management on an event. Questionnaire are not being designed to support the
data collection because study is based on the secondary sources. As same the books, journals and
online source are being accessed in order to have secondary data collection. Moreover, the
qualitative technique of research is being employed in order to have better accomplishment of
objectives.
1.7 Structure of the dissertation
Proper structure of dissertation is necessary to refer in order to ensure that long term
sustainability can be attained. With a designing of structure the key values in terms of
dissertation must be framed properly.
Chapter 1 Introduction

It is an initial chapter of the dissertation which need to be referred by the experts in
sustainable manner. It will allow to have proper understanding about the topic so that key aspects
can be evaluated properly. It provides an authentic information about diverse factors such as
background, rationale, aim and objectives (Saunders, 2013). In addition to this, it can be said that
by having an improved focus on introduction section the learning about event management
practice can be advanced. With an assistance of this, understanding in respect to the significance
of crowd control and management tactics within event can be developed. Along with this, it will
advance the opportunities in terms of measures regarding event management.
Chapter 2 Literature Review
It is a second chapter which need to be referred by members in order to have proper
evolution of tactics. In this, literature is being employed by the experts with a use of diverse
sources so that goals and objectives can be accomplished. Along with this, it has been noticed
that different books and journals are being accessed to have gathering of information. It is
necessary to ensure that aim and objectives of study are also being referred in desired manner
(Sreedharan, 2007). In this, number of secondary sources are being accessed to analyse the key
values and ensure that learning in regard to practice of event management is well maintained.
Moreover, this section will provide identify risk which impacts crowd control management of an
event. It indicates that diverse factors associated with the work practice of event management
firm can be evaluated in present study.
Chapter 3 Research Methodology
It is a section which provides an information about diverse tools and techniques which are
being employed by researcher in order to accomplish the objectives. It has been noticed that
philosophy, approach, design, collection and analysis are measures which are being discussed I
order to have sustainable development. In this, experts will focus on number of standards in
regard to measures which are associated with the development of research outcomes. It means
the learning about diverse tools and techniques of research so that project can be evaluated
effectively. Information in regard to secondary research has been referred properly so that goals
and objectives can be accomplished.
Chapter 4 Data analysis
It is a chapter in which information is being presented by the experts with a help of diverse
techniques. It has been noticed that thematic approach of analysis is being used in order to

evaluate the information. In this, graphs are being used for effective analysis of information. It is
a section in which collected information from the secondary resources is being presented in both
qualitative and quantitative measures. It also helps in ensure that standards in regard to practice
of data interpretation are well maintained.
Chapter 5 Conclusion and Recommendations
It is a section in which information is presented in collective manner. By having an effective
development of key measures the key points are being discussed so that better understanding
about subject can be taken into account (Stake, 2005). In addition to this, diverse measures in
regard to overcome the limitations of study will also be promoted. It will allow to have proper
consideration of sustainable values. In this, recommendations will be provided to the
organisation regarding improvement in ways to control crowd. Ways to improve the managerial
activities within event management firm can also be resolved. It will assist in effective
development of standards and ensure that practice is being advanced. Other than this,
recommendation about further key research areas will also be taken into account so
understanding about the subject can be improved. It will assist researcher in future practice so
that limitations can also be resolved.

LITERATURE REVIEW
Introduction
In literature review section the study focuses on key findings and review of different
authors who has focused on same subject previously. It has been noticed that by having an
effective consideration of measures in regard to secondary study are being evaluated in this
section. In addition to this, it can be said that different research works on crowd control and
management in event will be accessed to have collection of secondary information. With an
effective consideration of such measures the significance of crowd control and management
tactics within event has been evaluated. It has been witnessed that studies that provide
information about practice of crowd management also need to be referred. Critical analysis of
information presented in different research is being taken into account. Along with this,
consideration of research questions and objectives is also being referred so that measures that can
be employed by Seven Events LTD to advance crowd control and management can be
determined. It will also provide learning about diverse risk which impacts crowd control
management of an event.
Significance of crowd management
Crowd control planning is considered as public security which need to be referred by
organisations effectively for better event management. According to Capriello and Rotherham
(2011), by having an improved focus on crowd control planning activities the business firm can
easily identify the risk so that measures can be employed in desired manner. In other words, it
can be state that crowd controlling allows to have focus on the activities that managed the
outbreak of crowd crushes, affray, fights involving drunk and disorderly people or riots. Such
practice is majorly employed to manage number of people at a single place so that risk factor can
be reduced. As per the Cheng and Jarvis (2010) view, crowd control is also referred as practice
in which experts focuses on manipulation of crowd using diverse standards. It is also being
considered as critical part of security practice so that crowd can be safe from any kind of
hazardous situation. In addition to this, it can be said that Task force of any event must have
consideration of public safety values. It became increasingly clear that the primary factor in
assuring a safe and comfortable environment for large crowds is the planning for their
management. By having an effective development of key measures the issues in terms of crowd
security the business firm can easily ensure about work practice standards.

Emery (2010) has contended that there are number of factors which need to be referred
by event management company for effective designing of standards, It has also been witnessed
that roles and responsibilities allocation is also significant so that overall security measured can
be well maintained. Crowd management planning requires a support of diverse authorities so that
goals and objectives can be accomplished. Classification can be as local government, police,
facility management and other authorities. It is necessary for event management firm to have
effective coordination with all these authorities in order to meet goals and objectives. Getz,
(2012) has asserted that local government can have focus on diverse laws in order to manage the
crowd and ensure that risk and hazardous situation control standards are well maintained. It is
also necessary for event management firm to ensure about diverse codes which are employed by
government authorities so that practice can be accomplished in ethical manner. Setting out
configuration and standards the issue need to be resolved. Standards in terms of traffic, parking
facilities, etc need to be referred properly for effective crowd management. In addition to this,
coordination with police department is also essential to refer so that work practice can be
advanced effectively. It is necessary to focus on guidelines issued by police so that standards can
be well maintained (Preston, 2012). While the need for law enforcement remains the paramount
duty of the police, there is an ever increasing demand in the other areas of policing. This is
especially true where crowd management is required. Generally speaking, the role of police at
events is to enforce laws and to manage crowds on or adjoining public property in cooperation
and with the necessary support of the facility operator and/or event promoter.
According to Masterman (2014), it can be said that fire division is also responsible for
effective management of crowd. It is necessary for event organisers to focus on standards of fire
department such proper entry and exit routes must be blue printed so that in case of emergency
situation the key aspects can be referred properly. It is also necessary for fire division to ensure
that facilities are being scheduled properly. Inspection about the standards is also essential so
that crowd management planning can be referred so that key outcome can be attained in desired
manner. Gration, Raciti, Getz and Andersson, (2016) has contended that facility management
team also focuses on the reducing the risk regarding crowd management. For example, the
facility management team is not having a coordination with the other respective authorities in
hazardous situation. It might be possible that crowd may get tensed which will create a worse
situation due to lack of support from other authorities. It is necessary for entity and experts to

ensure that such measures are properly measured so that goals and objectives are being
accomplished.
As per view of Liu, Sparks and Coghlan, (2017), the crowd control strategies application
is significant to refer by the company because it assist in effective identification of issues. In this,
number of pre level standards are being followed which allows to ensure that key outcome in
terms of sustainability are well maintained. With proper consideration of measures the current
practice can be compared with the management so that goals and objectives can be
accomplished. With an application of standards in terms of crowd management the issues can be
resolved which assist in leading an event to great success. Cohen and Bruening, (2014) has
contended that by having an effective consideration of crowd controlling strategies the issues in
terms of safety can be evaluated. By having a proper application of measures in regard to risk
identification the issues need to be overcome. With an application of such strategies the event
management firm can have building of team for kind of anticipated elements which can affect
the overall development. It is also necessary for business entity to have sustainable development
in terms of potential complications so that key norms are being evaluated.
Risk that impacts management of an event
According to Amorin, Gandara, Tarlow and Korstanje (2014), there are number of risk
and issues which impacts the day to day application of event management operations. It is
necessary for event management firm to have consideration of diverse risk in appropriate manner
so that issues can be resolved in order to have sustainable development. One of the key that a
company can face in organising an event is rise in cost. If standards in event are not according to
key principles then it will force to have changes in overall practice which will increase the
overall cost. It is necessary for business firm to have effective development of key measures so
that long term sustainability can be well maintained in order to accomplish key goals and
objectives. Ravaud (2014) has said that in recent years the event organisers has focused on
discount so that cost can be controlled with an effective promotion of creative practice. It has
been noticed that number of event organiser’s faces issue of cost due to advanced focus on
creative values. With an application of key measures the overall practice is being designed so
that key norms can be evaluated. In addition to this, it can be said that by having an effective
consideration of key measures in regard to short lead times can also influence the overall
development in desire manner. It has been noticed that if proper time is not allocated then it will

create an issue regard to sustainable measures. It might be possible that such aspect may also
lead event to great failure. Masterman (2014), has contended that the risk of financial sources is
also a critical issue which need to be referred by management. If such aspects are not considered
then it will impact the overall management and create diverse issues. It is necessary for
management to ensure about diverse sources that can be accessed in order to attain the
information. Along with this, risk in regard to damage to facilities is also a critical aspect which
can affect the sustainable development. It has been noticed that if equipment’s and set up used in
the event is not as per standards then it will impact the facilities in negative manner.
Gration, Raciti, Getz and Andersson, (2016) has asserted that risk in terms of safety
measures also affect the effectiveness of overall event. It has been noticed that if entry and exit is
not proper as per standards then in situation of crowd the injury issues can be faced. Along with
this, proper spacing in bracketing is also essential so that measures can be developed. By having
an effective consideration of measures the issues can be overcome. If safety standards in terms of
fire and other values is also not appropriate then it will also impact the working in diverse
manner. It has been noticed that key terms in regard to values will also assist in sustainable
development.
Methods to overcome risk in event management
As per the view of Liu, Sparks and Coghlan, (2017), there are number of risk which need
to be referred by event management firm in order to ensure about key values. It has been noticed
that key outcome in regard to event management is greatly dependent over input. It means the
standards in terms of input sources need to be advanced so that key outcome can be advanced. It
has been noticed that setting out risk meetings with all members is also beneficial for improving
sustainable opportunities. By having an effective consideration of team members efforts in
regard to risk identification the issues can be overcome. It is also necessary for management to
have effective consideration of responsibility allocation in shared manner is also effective to
overcome issues. Cohen and Bruening, (2014) has contended that company can also ask to
members in order to take suggestions about issues which impact the key outcome. It has been
noticed that members can provide appropriate learning in regard to ways that can assist in
sustainable development. By having an appropriate involvement of people in risk identification
will also allow to have sustainable opportunities. Include risks that relate to change in client