Crowd Cube UK: Evaluating Community Engagement Practices & Models

This report provides a comprehensive analysis of community engagement, focusing on best practices, models, principles, and standards. It reflects on the importance of maintaining relationships, understanding community needs, and utilizing methods like surveys and questionnaires. The report compares Age UK and Crowd Cube, highlighting their approaches to community engagement, stakeholder participation, and addressing community issues. It evaluates various community engagement models, including performance, practice, people, and policy, emphasizing the significance of purposeful engagement, accessibility, diversity, and continuous improvement. Furthermore, the report discusses the role of effective communication, stakeholder participation, and research methods like community mapping and social media engagement in fostering successful community engagement initiatives, emphasizing the importance of collaboration and addressing societal needs for the well-being of the community.

Community
Engagement

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Reflection on best practices on community engagement.............................................................3
Evaluate models, principles and standards which are adopted in community engagement .......4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The term community engagement is a procedure where they can work collaboratively
within groups of individuals are connected to various situations or problems in society that will
be affect by well being of group of people (Ballard, Hoyt and Pachucki, 2019). The main goal of
community engagement is to ensure that there is a members of business organization may have
to be access and they have to be contribute for those activities and improve functional abilities to
participate them. For this assessment, selected organization is Crowd cube is second largest
charity organizations in UK and understand how difficult to increase their money to grow up a
small firms. It was established by Darren West lake in February 2011. in this report, topics are to
be covered which are named as reflection on best practices and compare two charity organisation
and evaluate models, principles and standards adopted by engagement in community.
MAIN BODY
Reflection on best practices on community engagement
Community management work best where it should be determine to maintain or build
their relationship to strengthen their time. In case of community engagement, it would be reflect
that I should be used an rational procedure to applying society needs and wants and maintain a
personal or professional relationships with my clients and customers which is depended upon
their trust. It should be evaluate that I used many methods which are named as surveys,
questionnaire, tests and focused groups. To community engagement, various decisions should be
taken in an suitable manner with proper planning. Community engagement which is used to be
defined and work together based on such actions and communities to realize in future basis. On
assessment 1, there is an organization is Age UK is a charitable organization which focus upon
elder people in society and various community issues which can be affected to family for
breakdowns and dislocation (Cownie and Gallo, 2021). Another organization is Crowd cube is
also an charity organizations in UK, this firm can increase their money to start a small firms and
invest should be secure and give owners to get an opportunity for taking a control to raise fund
through their own friends, family and customers. Mainly, this firm can invest British investment
portfolio for new businesses and it will be authorized and regulated by financial authority.

But Age charity organizations know their community issues regarding any conflicts
principles and maintain standards which are named as deprivation, differentiation and insecurity
regarding any crime in society. They can be found the engagement of community that will be
efficiently treated with many possible solution to give support to their members in organization
and treatment of aged people or elder people in society. But, Crowd cube has increase their
investment funding in by promote 6 million investment there in organization and increase their
finance part to produce or grow many jobs in small business. Crowd cube investment only invest
some firms and maintain their standards in society level or corporate advisor and venture capital
firm. This firm has also joined their funding in backers Balderton capital. In case of Age UK,
they should provide many advices to peoples and should interact many old age people to give
advice what is right or what is wrong in business.
Evaluate models, principles and standards which are adopted in community engagement
Community engagement models or principles should be determined where they can
aspirations, needs, value, concerns in society in two ways are as follows:
 It can be plan through government policy and procedure and decision making power and
other stakeholders (Hendriks. and Kay, 2019). Government and other firms are should be treated which should be involved citizens,
clients and other stakeholders.
Models and principles of community engagement:
Community engagement framework should be provide decision makers in organization
and members in community can be set a higher standard of excellence in these process. Key
models of community engagement are as follows:
Performance: Community engagement provide a framework which should be included
an evaluate to establish to be effectiveness of such engagement activities.
Practice: This type of model determine that community engagement describe a practice
and maintain or build their relationship between members in community or city side. For an
effective shareholders of community engagement also prevent such issues in business
organizations and society related to manage their framework, rules and regulation policies (Jiya,
2021)
People: People or individual should be defined that it should be integral part of
community engagement model and it can develop or improve their ongoing learning

opportunities that can be determine among their enhancing workers in organization and
implement their plan or evaluate their community engagement.
Policy: This community engagement policy determine and implement their plans for all
models across all areas of implementing their corporation of business.
Principles of community engagement:
Purposeful engagement: Every community engagement is purpose for all society
members and also members in an business organization. It will also be clear that community
engagement or procedure for consulting will have a purpose or purposeful meaning in any
methods.
Availability and affordability: Consultation regarding any particular needs and wants
which is related to society members in organization and local communities for interests of
stakeholders. It will also be major demerit for council purpose participating with council
(Latulippe and Klenk, 2020)
Accessibility and equity: All communication whether it is simple and easy to understand
in any language of community. If it is required for technical terms should be used which is
explain in simple language that will be understand by readers. Whether it is using any technology
to communicate other members in business organization there is an taking account of group of
people through face to face communications, telephone or writing email.
Value and respect diversity: It should be committed that they should respect their
diversity and value in community members to be ensure that all people in organization in
community concern are able to participate such activities and consulting procedure being
respectful for age, gender, culture and difference in religious nation in business.
Value contributions to community concern: Contribution to community members in
business organization have determined their knowledge, skills to be display and various groups
of community should be valued and respected for each and every team members in organization.
If they have respect or contribution in community members in organization they have learn new
things, take participation of such activities in business organization and there are many
opportunity to listen each other in business concern (Marston and van Hoof, 2019)
Feedback and continuously improvement: Community engagement people can give
their feedback to organization and undertakes to keep an opportunity and informed their
decisions of engagement procedure. It is to be evaluated that decision-making procedures after

feedback are should be recognized and final decision are should be made and seek their
participants tha5t will be helpful to develop their future period of time.
Differences effective communication, active stakeholders’ participation, and inclusion can
make in community engagement
Community engagement can be an effective communication also because they have
communicate each and every members in organisation and society members. It should also
requires respect and trust between members in organization and participants who participate such
activities in business concern and between a common understanding between people or
individuals purpose. Engaging their communities in decision making power to strengthen their
capacity to take action and produce something better results or outcomes and make some positive
changes also. It also provide a greater communities at a sense of ownership of projects and
interventions to making them future more sustainable in upcoming years also (Nass, 2020).
Community engagement and public participation is also significant for organization that there is
a range of involvement in public to influence such people in organization for doing their
collaborative with community to taking delegate decision in public.
Stakeholders participation also involves in community engagement which develop their
community development and implementing their plan for community initiatives. Engagement is
not public to make a specific decision in business but also include their stakeholders and keeping
their community involved and their ownership in many programmes of development.
Stakeholders participant is very significant for community because of their investment and firms
can go through to communicate early within their organization. It is also helpful to avoid such
risk and manage their expectations and conflicts should be delayed. It should also identify their
internal and external stakeholders who have major interest in issues or conflicts should be solved
and determine which project should be concerned. All projects or programme should be depend
upon their stakeholder investment and there should be identified their internal and external
stakeholders to maintain their relationship between various stakeholders and issues they care
about most. All projects are depending upon their selected stakeholders are should be identified
where they can jointly together to accomplish their goals and objectives that will be decreased or
reverse their projects (Reinke, 2021)

Sometimes stakeholders analysis can help a project or programme in community
engagement such as interest of all stakeholders which may be affect their programme in
engagement. It can lead to potential conflicts or risk to take some initiative, there are many
opportunities or maintain their relationships during this implementation procedure. Various
groups that should be encourage or participate in different stages of project programme. Many
suitable strategies and approaches related to stakeholders engagement and various ways to
decrease their negative outcomes or impacts on such disadvantage groups of people.
To conduct their research, community engagement is a procedure where they can work
collaboratively and various groups of individuals are maintain their special interest or sometimes
common situations are arises which should be address that will be affected by well be8ing of
people and bringing some changes about environmental and behaviour changes (Weber, 2019)
Community mapping research is a procedure for community for getting together to map
its follow their own assets and liabilities, morals, values. It's all about mapping their community
using relatively informal procedures and sometimes using formal rules and regulations in
community mapping. There are various research to conduct their mapping such as reach
consensus on parameters of map, selected data is to be collected and determine whether types of
resources should be collect or not. To improve their data to be collected or not and collected data
from various stakeholders and conduct community or scan.
Social media engagement plays a vital role to conduct various research and interact such
people with social media accounts and content from a very broad range of actions platforms
which may be include such as likes, comments, share Dms, saves and mentions. It is very
significant or essential in community engagement because it is a form of interaction between
customer brand and customer value which takes place social media networks. It should be
determine that social media engagement are ask them to place such thing which is related to
brand within their online websites (Yu, Leung and Jiang, 2020). In case of social media
engagement there is a process to online community and conversation between people in
organization for such platforms in social media which are named as Twitter, Facebook,
LinkedIn and other party websites should be recognized. Rates should also be increased between
1% to 5% which is depended upon their particular sector and average engagement was about in
2020 by 4.56%

CONCLUSION
From the above information, it has been understood that engagement in community
means that everyone is affected in their society which can be impact on decision making
procedure. Basically, it is an systematic approach where relationship, communication interact
between members in organization and community members. This report covers various topics
such as difference between both projects and compare, reflect on what they different and
difference between communication, stakeholders, participation and conduct their research to
carry out community engagement.

REFERENCES
Books and Journals
Ballard, P. J., Hoyt, L. T. and Pachucki, M. C., 2019. Impacts of adolescent and young adult
civic engagement on health and socioeconomic status in adulthood. Child development.
90(4). pp.1138-1154.
Cownie, F. and Gallo, M., 2021. Alumni gratitude and academics: Implications for
engagement. Journal of Further and Higher Education. 45(6). pp.788-802.
Hendriks, C. M. and Kay, A., 2019. From ‘opening up’to democratic renewal: Deepening public
engagement in legislative committees. Government and Opposition. 54(1). pp.25-51.
Jiya, T., 2021. Using Theory of Change to evaluate the role of stakeholder engagement towards
socially desirable outcomes in ICT research projects. International Journal of
Information Systems and Project Management. 9(2). pp.63-82.
Latulippe, N. and Klenk, N., 2020. Making room and moving over: knowledge co-production,
Indigenous knowledge sovereignty and the politics of global environmental change
decision-making. Current Opinion in Environmental Sustainability. 42. pp.7-14.
Marston, H. R. and van Hoof, J., 2019. “Who doesn’t think about technology when designing
urban environments for older people?” A case study approach to a proposed extension
of the WHO’s age-friendly cities model. International journal of environmental
research and public health. 16(19). p.3525.
Nasser, D., 2020. Blended Learning Instruction and Classroom Engagement in Community
College: A Qualitative Research Study (Doctoral dissertation, Capella University).
Reinke, D. K., 2021. Meaningful engagement of the patient in rare cancer research: sarcoma as
an exemplar. Current Problems in Cancer, p.100772.
Weber, E., 2019. Educational change in South Africa: Reflections on local realities, practices,
and reforms. BRILL.
Yu, J., Leung, M. Y. and Jiang, X., 2020. Impact of critical factors within decision making
process of public engagement and public consultation for construction projects–case
studies. International Journal of Construction Management. pp.1-10.

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