This report examines the cross-cultural capabilities required for successful global business expansion, using Crown Northampton's planned expansion into Vietnam as a case study. The report explores the impact of cultural differences on various aspects of business, including communication, etiquette, organizational hierarchy, and workplace norms. It contrasts management practices in the UK and Vietnam, highlighting key differences in workplace culture, the role of women, labor markets, and infrastructure. The report further analyzes the effect of these cultural differences on HR practices, such as hiring, team building, and training. It also applies Hofstede's cultural dimensions to identify specific cultural differences between the UK and Vietnam, including power distance and individualism, providing insights into potential challenges and strategies for effective cross-cultural management. The report aims to provide a comprehensive understanding of the cultural factors that influence international business success and provides actionable recommendations for companies like Crown Northampton.
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