Analyzing HRM Issues: Performance & Policy in Crown Plaza

This report examines contemporary issues in Human Resource Management (HRM) within Crown Plaza, focusing on challenges related to motivation, leadership development, recruitment, and corporate culture. It includes a job description and person specification for a Finance Manager, outlining necessary qualifications, skills, and responsibilities. The report synthesizes performance management strategies to enhance employee effectiveness, reduce turnover, and improve promotions. Furthermore, it analyzes existing HR policies and practices, emphasizing the importance of strong communication with staff. The study highlights the need for strategic alignment of HR with business objectives to improve overall organizational performance. Desklib offers similar solved assignments for students.

Issues in human resource management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Q.1 Contemporary Issues associated with Human resource management in Crown plaza.........3
Q2. Job Description and person specification for Finance Manager in The Crowne Plaza........6
Q3 Synthesizing and conceptualizing the performance management in the Crowne Plaza........3
Q4 Analysis of Human Resource Policy & Practices of The Crowne Plaza...............................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Human resource management is based on the practices of hiring, recruiting, deploying,
managing and controlling the enterprise’s employees. It often referred to understand the
importance of human resources within organisation.
The report is mainly focused on the different issues associated with human resource
management. It will describe the concept of emerging trends related to the contemporary issues
associated with human resource management in the organisation. It will develop or design person
specifications, job description from different range of management positions with crown plaza.
Furthermore, the documentation will examine the conceptualization in terms of performance
management and assists the enterprise to reduce the level of staff turnover, identify specific
training requirements, and enhance the effectiveness of promotions. However, it will analyse and
revise the existing HR policies, practices from the Crown plaza enterprise and establishing a
strong communication with staff members.
MAIN BODY
Q.1 Contemporary Issues associated with Human resource management in Crown plaza
In today’s world, human resources department operates very differently from HR in past
decade. It has been rapidly changing the job market, compliance issues and legal or regulator
demands. These are forces HR manager to become as partner in terms of strategic development.
Nowadays, it has been identified the behaviour of people who have been participated in the
business enhancement (Anwar and Abdullah, 2021). The significant role of HR manager is to
utilise the valuable resources and consider the best advantage or benefits. In Crown plaza, HR
manager continue to evolve the specific demands of fast-growing enterprise. The promise of
crown plaza is to identify, develop and retain a great talent in the more effectively or efficiently.
It was great thing to realise the competitive benefits and enhancing the positive culture or
environment.
In the Crown plaza, HR function has been rapidly changing over the years. The business
is realigning with role of Human resources so that they can easily manage and grow their
business effectively. The crown plaza has decided that continuously growing business and
establish a strong coordination with internal resources, focused on the more time on various
strategic issues. Whenever HR manager deals with contemporary issues in the crown plaza and
facing problem in motivation, leadership development, selection & recruitment, corporate

culture. Being HR, there are lot of responsibilities to address uncertain issues which has become
a continual as well as time-consuming process.
The contemporary challenges associated with HRM, which typically do not have required
HR department to reply on the same situation. It is limited to be part of HR person and
understand the need of challenges which is mainly faced by HR department in the crown plaza.
The contemporary issues are forcing human resources department regarding the business
management (Anwar and Abdullah, 2021). For changing the job level, regulatory demands and
other kind of compliance have forced the enterprise to implement strategic approach. Afterwards,
it became easier for identifying the specific demand of contemporary issues and associated with
Human resource management (Azizi and et.al., 2021). A contemporary issue is defined the
culture or environment of enterprise which is majorly affecting people, places that is becoming
unresolved in some situation or condition. Human resources management is aligning the
strategies with considering business approach which will be creating metrics or parameters for
business value & achievement of goals or objectives. In the crown plaza, the effectiveness of HR
management is to establish a strong bridge gap between strategic objectives and performance of
staff members. It has become obvious thing to create a strong team so that it can be achieved the
desirable goals and handle a high competition level. Without HR, the crown plaza is unable to
perform essential tasks such as recruit, retain staff members and improve or enhance the
business.
Compliance with rules and regulations- in today’s scenario, keeping up with changing
legislation, rules or regulation in the organisation. In this way, Human resource manager in the
crown plaza is facing a struggle for enterprise owners.
Many people can select or choose to ignore certain kind of employment laws, but it
cannot be applied in the workplace. Therefore, it would be developed a conflict between people
where they were not possibly even demise the business operations (Anwar and Abdullah, 2021).
Compliance- rules and regulations are considered the most common challenge for Human
resources in the crown plaza so that it requires to create or develop better possibilities to handle
coordination between legislation and perception of staff members in the workplace.
Management and structure changes- as growing the business, structure, strategies and
internal or external process. Some employees have faced a hard time to manage coordination
with new management system. This kind of challenge is faced by human resources and identify

that how it will directly affecting the performance of enterprise (Bratton, Gold and Steele, 2021).
In the crown plaza enterprise, Human resources are experienced the issue of management
changes and directly affecting the productivity and profitability during the period of time
intervals. According to the current demand, the crown plaza firm has continuously changing the
business management process and also affecting the performance or efficiency.
Leadership development- there is no doubt that human resource management is one of
the most important part of enterprise. It is always supported in the leadership development but
consider as key challenge in the workplace. nowadays, the demand of workforce is continuously
changing and required HR team to consider formal succession plan, begin more emphasis on the
developing a future leaders.
The crown plaza grow and expand business but HR manager is facing issue when it is
not properly recognised effective programmes. The crown plaza that work on leadership
development and strides with staff member retention. Due to poor leadership development, staff
member is also leaving their jobs (Greer, 2021). They also want to give an active participation in
the leadership role and make an important decisions regarding jobs. Unfortunately, the company
is struggle to produce or maintain a proper budget for employee training or development. It is
directly affecting the productivity as well as profitability of enterprise in marketplace.
A poor culture and environment- Based on the research, it has proven culture influence
the organisational performance whether it is representing the level of customer satisfaction, stock
price, safety and productivity. In crown plaza, human reources are playing an important role in
the development of business culture or environment. A great work culture is always influenced
the employees but in case of poor environment will decrease the level of business production or
sales across global world. Cultural fit is the best thing which might have focused on the change
structure. Many people can be used the new skills with considering relative ease if they have
time to train.
Retaining and recruiting talented people- To find the great talent, it is difficult thing to
understand the demand of enterprise. Due to lack of resources, it is not enough for HR manager
of the crown plaza to handle operational activities on daily basis. In this way, it understands that
HR manager is always looking to find the best talent staff member for enterprise (Vrontis and
et.al., 2022). At the time of recruitment process, it is difficult to identify the skills, knowledge of
people. Whenever it can be used internal or external talent, not enough to just go in fair hiring

process. So, it would require to understand the specific need or requirement, they must have
cultivated internal staff members that are becoming suitable for promotion & development.
Automation and innovation- Nowadays, it has been rapidly changing demand of
innovation in the crown plaza. The significant aspect for HR is to conduct an effective training &
development program for employees. It means that finding a better options for enterprise in the
context of technological enhancement. A lack of automation will be creating a challenge or issue
for HR and difficult to handle business operations (Wilkinson and Dundon, 2021). Human
resources department needs to prepare itself to train an individual. In some cases, HR manager is
coordinating modern technology and create a better programming. The problem may arise
because of poor involvement of staff members in various tasks management.
Q2. Job Description and person specification for Finance Manager in The Crowne Plaza
Job Description
Job Description shows the criteria involved in the job which is essential to be fulfilled. It
aims to gather the data which is in order to advertise for a particular job. This helps the company
to attract the candidates who are suitable for the job (Street, Edinburgh, and Bowel).

The Crowne Plaza
Job Description for Finance Manager
Job Title Finance Manager
Job Summary The candidate will be responsible for the ensuring the needs of
the tourist are met as well as they are satisfied. He will be
responsible for allocating the budgets to different department
according to their needs. They are also responsible for
maintaining the relationship with the clients as well as supplier.
The Finance Manager will also have analyse the books of
accounts to ensure the company is in profit and can grow in the
future. The manager will also have to ensure that the legal
obligation of the company is fulfilled as all taxes applicable
should be paid.
Report To Account Manager will be reporting to the Directors or senior
manager of the hotel
Location The manager will be required to join the office of Denham,
United Kingdom
Responsibilities Maintain relationship with tourists as well as suppliers
Analyse the target market for the sales department
Ensure proper allotment of budget to different department
Forming strategies to improve the revenue and relationship of
the company with others
Reach the goals allotted to the Finance department
Reduce the expenses of the company by negotiating
Managing the customers of the hotel
Ensure accuracy in the books of accounts
Meeting the requirement of Law
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Qualification Post graduation in accountancy and finance or business or
management
Degree or inter of Association of Chartered Certified
Accountants (ACCA)
Degree in Institute of Financial Accountants
University degree in Finance
Salary £35,000 and £65,000
Person Specification
Person specification shows the information regarding the required skills & qualities for
completing the required job responsibilities. It is based on the job description provided to the
employees. It helps the candidates to identify their eligibility criteria for the vacancy. This
informs the candidates about various information which will help them to decide that they want
to apply for the same company (Austin, 2021).
The Crowne Plaza
Person Specification for Finance Manager
Job Title Finance Manager
Qualification  Post graduation in accountancy and finance or business or
management
 Degree or inter of Association of Chartered Certified
Accountants (ACCA)
 Degree in Institute of Financial Accountants
 University degree in Finance
Experience  Finance Manger for 2-3 years in any hotel
 Certificates of various finance courses
 ACCA for 1 year
Special Attributes  Ambitious
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 Cheerful
 Productive
 Cleanliness
 Positive attitude
 Professional
 Trustworthy
 Motivated
Knowledge & Skills  Numerical skills
 Honesty
 Excellent in Managing time
 Ability to multi task
 Technological Skills
 Critical thinking
 Analytical thinking
 Logical thinking
 Knowledge of Microsoft
 Team work
 Commercial and business awareness
Reporting To Account Manager will be reporting to the Directors or senior
manager of the hotel
Q3 Synthesizing and conceptualizing the performance management in the Crowne Plaza
The performance management is an effective tool that is used by the various
organizations that are looking to improve the performance of their employees on the day to day
operations of the company (Tweedie and et.al., 2019). This process is effective in providing the
staff with the ability to perform with more effectiveness and creativity on the day to day
operations of the company. The strategy is used so that the Crowne Plaza can monitor the
performance of their employees which is helpful in analysing the areas where the employee is
lacking so that the organization can focus on it and improve it. The process is consisted with the
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various steps that is followed so that the effective management of the employee performance can
be done (Pulakos, Mueller-Hanson and Arad, 2019).
Planning
The first step in the effective performance management is to make planning for the
process. This step includes various aspects that is required to be kept in mind so that the
organization can successfully perform the activities of performance management (Borgonovi,
Anessi-Pessina and Bianchi, 2018). The Crowne Plaza is required to define the goals and
objectives by communicating them effectively with their employees so that the organization can
achieve the effective performance of the employees. The company can create targets that the
employees are required to achieve which can motivate them for performing more effectively on
the day to day operations of the company. In the planning stage the organization can set the
performance standards that are made according to the capabilities of the employees which can
improve the performance of the employees. These techniques can be effective in having the
effective performance management of the staff which can result into the better and improved
performance of the company.
These strategies can be helpful in making the employees to perform better on the tasks
and operations that has been allotted to them. The Crowne Plaza will be able to have the
effective performance of the employees that can result into the better services that has been
provided to the guests (Radu-Alexandru and Mihaela, 2019). This will be beneficial for the
organization as the employees will be able to perform better on the day to day operations of the
company and provide the guests with high quality of services which will be able to create a
positive mindset of the guests for the company. This strategy will be able to provide The Crowne
Plaza with the guest retention as the guests will be in the opinion that they are being provided
with better services by the company which will make them to choose the organization again
whenever they are looking to take the hospitality services.
Coaching
The Crowne Plaza can provide the employees with the effective and better training so
that they will be able to perform more effectively on the day to day operations of the company.
This can be beneficial as the employees will be able to learn the various new skills that will be
helping them in performing better on the tasks that has been allotted to them (Altin and et.al.,
2018). The employees will be able to have the confidence in performing the complex tasks as
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they can be provided with the training that is required for making the tasks successful. The
employees when finding it tough to perform the operations of the company will be in the opinion
that they will not be able to work effectively which can lead to the reduction in the employee
performance which will result into the ineffective performance of the employees that can lead to
the negative opinion of the guests for the company.
The organization will be able to over come the challenge by providing the employees
with the necessary training that is required to boost the confidence of the staff and make them to
work more effectively (Baharin and Hanafi, 2018). The Crowne Plaza can provide the employees
with the training that can help in having the effective performance of the staff on the day to day
operations of the company. This can be done by providing the employees with the training and
making them to achieve the goals of the company. The strategy will be able to provide the
company with the high performance of the employees that can be managed by motivating them
towards achieving the goals and objectives of the company. The organization will be able to
achieve the effective performance of the employees as they can be motivated by the goals and
objectives of the company.
Review
The Crowne Plaza can manage the performance of the employees by reviewing the
performance of the employees time to time so that the company will be having the complete
information about the performance of the employees (Djajasinga and et.al., 2021). This can help
the organization in improving the efficiency of the staff as the organization will be able to make
the necessary changes or the implementations that is required to be done so that the employees
can perform effectively on the day to day operations of the company.
The organization can review the performance of the employees by keeping a record of
their performance so that the company can have the information about the areas where the
employees are lacking and is required to be focused by the company. The staff will be able to
have the effectiveness in their performance as they will be having the feedback by the company
that they are required to be focusing on the various areas in which they are lacking effectiveness
(Immaneni, Sailaja and Naga, 2021). These strategies will be able to help The Crowne Plaza to
have the effectiveness in making the employees to have effectiveness in their performance which
can result into the improved performance of the company. The organization will be able to
provide the guests with the high quality of services as the staff will be able to perform better on
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the tasks and the operations that has been provided to them. The employees of the organization
will be able to have the effectiveness in the services that they are providing to the guests.
Q4 Analysis of Human Resource Policy & Practices of The Crowne Plaza
Human resource policies shows the attitude, values and expectations of the organization
which is related to the manner individual are being treated. This is known as point of reference
which is used for developing practices of the organization and the manner in which decisions are
made by employees (Christopher, 2019). There are various human resource practices and
policies adopted by The Crowne Plaza Hotel which helps them to manage the employees within
their Hotel. Two of the human resource practices are discussed further in the report:
Providing security to its employees
It is one of the most important policy for the company as employment security is
essential for the company. This is because there is high uncertainty in the life of the employees
and only stable factor is work which is important for most employees. It is important for the
employer to provide for their family and themselves, the employer who provide the suitability
will be able to retain its employees in the company. The Crowne Plaza Hotels have various sort
of employees who are wholly dependent on the company and give their most of the time to the
company. It is because the labour, managers and various employees working in the organization
are living in the accommodation provided by the hotel. There are various types of employees in
the company such as who work for money and those who provide additional effort for the growth
of the company if they take care of those employees (van Harten, and et.al., 2020).
This help the employees in the emergency situation where they are not able to meet the
finance part of their needs. It is the most important part which is considered by the human
resource manager as it will increase the efficiency of the employees. If the employees feel like
their income is threatened they will not be providing high quality services to its customer. It is
because they feel like they will not be able to provide for their family if they will not have any
source of income. The Crowne Plaza Hotel will be able to retain their employees only when the
employees are secure in their job. If the Hotel is not able to retain the employees then they will
face various type of losses as they are the one who are providing training to its employees,
expenses for selection process and various others. This process might cost more the company but
it is beneficial for the future of the organization.
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Fair and Performance Based Compensation
Performance of employees depend on the amount of payment which is paid to them. As
The Crowne Plaza Hotel will hire the best employees they will have to pay their salary above the
average. It is because they are paying their employees based on their performance in the
organization. The employees who get payment above the average are the ones who add values to
the name of the company which make the management retain those employees and pay more
than the amount other receives. The hotel can also have some sort of disadvantages due to the
payment method as those employees who are not able to perform in a better manner will feel
demotivated. This will eventually make those employees to leave the organization which will
reduce the workforce of the company. But then too it is important for the company to pay on the
basis of performance as they are hiring employees in the international market.
This type of payment method consist of basic pay and the additional employees benefits.
The company is getting various sort of benefits such as the employees are becoming efficient in
their work as well as providing their best service to the organization. This will improve the
customer base of the company and the brand image of the company will improve. The Crowne
Plaza Hotel is able to retain their employees which is reducing the employee turnover in the
organization which is beneficial for them in various method (Alzyoud, 2018). This is reducing
the cost of training and hiring new employees in the organization as well as improving the
growth of the company in the market. It is very important for a company to have employees who
are satisfied with the policies as they will contribute more to the organization as they feel
comfortable in the environment of the organization.
Communicating to the employees
It is important for the organization to communicate the decision made to the employees
as it helps the employees to stay updated in the organization. The Crowne Plaza Hotel adapts
various types of communicating methods which helps them to share the information in efficient
manner. This will ensure that the employees are effectively updated on the decision made by the
management.
 Face to face Communication — It is one of the oldest method but sometimes it is
efficient for the employees. This is beneficial as the information can be shared in a true
form and queries can be addressed. This will also make the employees feel connected to
the organization as they will be directly addressed by their seniors in the meeting. It will
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ensure that the seniors of the company can meet with the employees and have some
informal communication with them after announcing the policies in the meeting (Ali, and
et.al., 2021).
 Corporate Intranet Platform — It is one of the modern pattern of communicating the
information to the employees in the organization. Also, it is used widely in the
organization while also having some set of rules for the employees while using the
application. The Crowne Plaza Hotels might have decided its functions in advance to
ensure that there is no misuse of the technology in the company. This can also be used by
employees to socialize with the other employees (Ingvarsson, and Strömbäck, 2019).
CONCLUSION
From above discussion, it has concluded that Human resource management plays an
important role in the organisation such as hiring, recruiting, deploying, managing and controlling
the enterprise’s employees. Based on the analysis, it has been examined the different issues
related to the human resource management and identify that how they can increase the
performance of enterprise. It has been identified the emerging trends related to the contemporary
issues associated with human resource management. Furthermore, it has been designed the
person specifications, job description related HR management in order to identify a specific roles
and responsibilities.
Apart from that, It has been summarised the conceptualization whereas it is helping to
improve the performance of enterprise and assisting the HR manager to minimise the level of
staff turnover, identify specific training requirements, and enhance the effectiveness of
promotions. However, it also discussed the existing HR policies, practices from Crown plaza
enterprise and establishing a strong communication with staff members.
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