Crowne Plaza: Evaluating Trends & External Factors in Hospitality

This report provides a comprehensive analysis of Crowne Plaza within the hospitality industry, utilizing PESTLE and SWOT frameworks to evaluate its current standing and future potential. It examines the impact of political, economic, social, technological, legal, and environmental factors on Crowne Plaza's operations, highlighting the challenges and opportunities presented by these external forces. The SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, offering insights into its competitive advantages and vulnerabilities. Furthermore, the report analyzes current trends such as online payments and social media engagement, as well as potential trends like automation and voice control, assessing their implications for Crowne Plaza's ability to develop products and services that meet evolving customer demands. It concludes by evaluating how these external factors influence both current and potential trends, emphasizing the importance of adapting to the changing landscape to maintain a competitive edge in the hospitality sector.

Contemporary
Hospitality Industry

Table of content
 INTRODUCTION
 PESTLE Analysis factors of Crowne plaza
 SWOT analysis for a hospitality business
 implications of current and potential trends
 evaluation of ability of chosen hospitality business
 Evaluation of how external factors impact on current and potential
trends
 Conclusion
 References

Introduction
Hospitality industry is a business sector that is growing constantly. It
includes different types of services that are offered to the customers. In
UK, hospitality sector significantly contributes in economic growth and
success. In current study, Crowne plaza is taken into consideration that
is a renowned hotel of UK. It is a prestigious hotel with five star rating.

PESTLE Analysis factors of Crowne Plaza
In hotel industry, it is important to
analyze different elements of
external environment. This study
further helps in order to identify
the impact of external factors and
prepare suitable strategies
accordingly.

CONT..
Political Factors: It is concern with the political conditions of a country. Here,
change in political environment is likely to affect the operation of company. In
context of Crown Plaza, they are required to analyze the modifications in the
current political condition in order to adjust their strategies accordingly.

CONT…
 Economical Factors: This element of PESTLE analysis is associated with
inflation rate, demand, supply, disposable income of customers and more.
In case of Crowne Plaza, the revenue of the company is affected due to the
adverse impact of COVID-19. It has been reduced down the disposable
income of customers resulted they have reduced down the expenditure on
luxurious products or services.

CONT...
 Social- Social element is
associated with elements such
as personality, behaviour
attitude of customers. In case
of selected hotel, they are
required to focus on taste and
preferences of customers so
that they can offer suitable
product accordingly to earn
substantial amount of profit
margin.

CONT..
 Technological: With
increasing use of technology, it
has become important for
Crowne plaza to implement
advance and unique techniques
in business for further
betterment.

CONT..
Legal: This element is related to follow suitable rules and regulations in order to
run business in an efficient manner. In context of Crowne Plaza, it is important to
follow laws such as safety at work place, equality, hygiene and cleanliness and
more. Following suitable legal frameworks will help company to avoid legal
hassles in future period of time.

CONT..
Environmental: In present time, people
are highly concern about environment so
that there is requirement to adopt such
practices such as waste management,
recycle , reuse etc. In context of Crowne
Plaza, it is required to follow
environmental friendly practices to
maintain sustainability in current
competitive environment.

Discuss SWOT analysis for a hospitality business
 Strengths:
 The company is able to maintain high customer base who are loyal
for the organization. It affects the brand image of entity in positive
manner.
 Crowne plaza is one of the prestigious hotels that is preferred by the
customers in order to get luxurious services.

CONT..
 Weaknesses
 There are issues in terms of moving towards other product segments. In
addition to this, the organizational structure of the respective hotel is
highly complex that create constraint in effective communication.