Crowne Plaza: External Factors, Trends & Development in Hospitality

This presentation analyzes the factors influencing the development of Crowne Plaza within the hospitality industry, including political, economic, social, technological, legal, and environmental considerations. It evaluates the impact of these external factors on the organization's performance, using a SWOT analysis to highlight strengths, weaknesses, opportunities, and threats. The presentation also discusses current trends like contactless service and unique experiences, potential future trends such as robot staff and sustainable hotels, and Crowne Plaza's ability to adapt its products and services to meet these trends. It critically evaluates how external factors affect both current and potential trends, emphasizing the importance of technological advancements and their successful implementation for enhancing performance and profitability. The presentation concludes that understanding and addressing external factors are crucial for the hotel's success.

The Contemporary
Hospitality Industry

Content
 Introduction
 Factors affecting development of Crowne Plaza
 Evaluation of the impacts of external factors on the development of organisations
 SWOT analysis for a hospitality business
 Implications of current and potential trends in the hospitality industry
 Ability of Crowne Plaza to develop products and services that will meet current trends
 Critical evaluation of how external factors impact on current and potential trends and developments in the hospitality
industry
 Conclusion
 References

Introduction
 The presentation includes the factors that affects the development of organisation operating
within hospitality industry and also include the SWOT analysis for hospitality industry.
 This presentation also covers the implications of current and potential trends in hospitality
industry.
 The chosen hospitality business for this presentation is Crowne Plaza.

Factors affecting development of Crowne
Plaza
 Political Factors: Brexit has influences the operational activities and performance of Crowne
Plaza as UK and European Union get separated due to which it become difficult for hotel to
enhance the profitability of business.
 Economic Factors: The financial crisis in UK can impact the hotel badly but also the high
demand in hotels and restaurant increases the profitability and growth of Crowne plaza.

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 Social factors: People are demanding organic and healthy food in UK, the new trend can
influence the performance of Crowne Plaza.
 Technological factors: The new technologies such as robots, Wi-Fi services, intercoms and
many other technologies are becoming popular which also create an impact on the
operational activities of Crowne Plaza.

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 Legal factors: It is important for Crowne Plaza to follow the guidelines and legislation of
country in which they are operating business so that they remain away from any legal
disputes and conflicts.
 Environmental factors: Hotels generally put increased pressure on environment due to the
need for fuel, water, lighting, etc. It is necessary for Crowne Plaza to reduce the negative
impact on environment also implement environment friendly practices in order to create
healthy and safe environment for customer.

Evaluation of the impacts of external factors on the
development of organisations
 The external factors play an important role in influencing the performance and profitability of
Crowne Plaza.
 It is important for the hotel to identify the external factors in order to overcome the challenges
and reduce the negative impact on organisation.
 These factors create a great impact on the profitability and growth of business due to which
hotel cannot achieve competitive advantage in Market.

SWOT analysis for a hospitality business
 Strength:
The strength of Crowne Plaza is
that it has wide geographical presence
having focus on priority market.

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 Weakness:
The weakness of Crowne
plaza is that they have no economic
hotel brand and also have poor
information security system.

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 Opportunity:
The opportunity which can be grab by
Crowne Plaza is to increase
international tourist travel and also
facilitate technological bookings.

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 Threats:
The threat for the Crowne Plaza is
sharing economy in hotel industry and
also increased dependencies on
intermediaries.