Hospitality Industry Report: Crowne Plaza Hotel Services Analysis

This report provides a comprehensive overview of the hospitality industry, using Crowne Plaza as a case study. It explores various sectors including transportation, food and beverages, lodging, and tourism, detailing the services offered and their interrelation. The report examines Crowne Plaza's structure, size, and scope, highlighting its multinational presence and franchising strategies. It discusses the industry's impact on local, national, and international economies, emphasizing job creation and revenue generation. Furthermore, the report addresses the current and anticipated skills required in the hospitality sector, focusing on customer satisfaction and innovative service delivery to ensure business sustainability. The report emphasizes the importance of franchising for international expansion, the role of different business types within Crowne Plaza, and the industry's overall growth.

HOTEL CHAIN RECRUITMENT FOR SKILLS
INTRODUCTION
Hospitality industry is a pure customer oriented sector which always attempts
to new and innovative services to customers for maximising their satisfaction
level. This industry mainly covers vast category of fields that is transportation,
travelling, lodging and some core areas of tourism sector. Present report is
based on Crowne Plaza which a multinational brand in Hotels headquartered
in United Kingdom. It is a chain of hotel services which are offered
approximately 53 countries. This report describes about different sectors
which belongs to hospitality services along with the services which they offer.
It also discusses about current structure, size and scope of hospitality industry.
Additionally, it elaborates about current and anticipated skill that is required
in hospitality industry.
Transportation: Transportation services can be seen in the form of cabs, ships, buses,
flights, trains as it helps traveller to move from one place to another in less period of
time. It is part of hospitality industry as with the help of transportation facilities only
guest can reach the place of their want. Products and services offered by transportation
sector of Hospitality industry includes mobile services, online booking option,
itinerary for client, variety of transportation options with minimum time limit.
Food and Beverages: This segment can be seen as the part of hospitality sector.
Mainly hotel industry also builds its own cafeteria or restaurant for delivering best
quality food to its customer. In relation to Crowne Plaza Hotel, this Hotel is having its
own restaurant that provides excellent food services to guests within their building
premises only. Restaurant and Bar section of Crowne Plaza involves variety of food
item and soft as well as hard drinks options along with the specialisation of different
places which avail options to guest in order to choose best one for them.
Tourism: This sector mainly deals with the travellers and make them feel comfortable
in overall visit. It can be said that tourism sector influences in interest to visitors to
travel more and explore different places. In relation to Crowne Plaza, it can be said
that this hotel is having tie up with different tour operators who maximises their
profitability by filling vacant rooms of hotel.
As per the above stated types sector within hospitality industry, it can be said
that maximum of them are interrelated and performs their work responsibility in
effective manner. It has been analysed that main focus of overall hospitality industry is
to provide innovative and attractive services to guest for enhancing their experience.
This directly contributes in increasing sustainability of companies belongs to
hospitality industry.
Different types of business within Crowne Plaza
Hospitality industry is consisting of lots of sectors whose main objective is to
avail effective services to its users as well as clients in order to retain them for
longer period. It has been observed that mainly hospitality sector includes
transportation, Lodging, Food and Beverages, travel technology, recreation etc.
Main of them are described as below:
Lodging: It is simply defined as accommodation place where people
used to stay during their visit from one place to another. Lodging is commonly
named as Hotel industry that is availing accommodation facility to its
customers. It can be said that Crowne Plaza Hotel comes under lodging sector.
This hotel is offers variety of product and services to its customers for
influencing them for longer duration of time. It includes fitness centre, Indoor
pool, advance reservation facility, complimentary breakfast facility etc to its
guest.

Hospitality industry is very broad in size and growing continuously with the high speed. It
can be said that this growth is directly contributing in the overall growth of world.
Contribution of hospitality industry at local, national and international economies are
described as below:
Local: At local level, contribution of hospitality industry in economy involves
enhancement of job opportunity for local citizens. It has been observed that with the
increasing number of rooms in the hotel, requirements for hospital staff also increases. As
a result, people of local area are getting more job opportunities. This also enhances taxes
income for local government as more number of people are paying taxes now.
National: At national level, hospitality sector has increased around 9.5% of job
opportunities across UK. This is the huge contribution of this industry as people are now
self-independent and can now fulfil their requirements at own level.
International: At international, approximately 7 million jobs have been enhanced
in the world. It can be said that this contribution is valuable at international level because
it increases fiscal income for international government too as they can now collect variety
of taxes from Hotels as well as its working staff.
CONTRIBUTION OF ECONOMIES AT NATIONAL AND INTERNATIONAL
Hospitality industry is adopting different ways like franchising and
licensing agreements while expanding their business at international level.
It has been analysed that with the help of franchising option, hotels like
Crowne Plaza are the now easily able to grab international market in more
effective manner. Along with this, it has been observed that growth of
overall world and franchising helps hospitality sector to establishes their
business in new countries. This could be easily understood by an example.
If Crowne Plaza is expanding in already developed country, then it is
easier for them to establish in a new country as they can easily grab
available resources from the local area. But, at the same time if they
expanding non developed country then required resources will not be
available to them. As a result, it will impact negatively on the growth of
hospitality industry.
GLOBAL GROWTH FOR FRANCHISING AND LICENSING