Marketing, Sales, and Negotiation Skills Analysis: Crowne Plaza Hotel

This report provides an analysis of the marketing, sales, and negotiation skills employed by Crowne Plaza Hotel. It examines the importance of communication, emotional intelligence, value creation, and decision-making skills in achieving business success and building customer relationships. The report highlights the use of brochures to inform customers, and the role of human resources in making strategic decisions. Recommendations are made to improve the hotel's practices, focusing on understanding employee and customer emotions, enhancing value creation skills, and developing problem-solving abilities. The conclusion emphasizes the importance of these skills in persuading customers and increasing market share. References include relevant books and journals on sales, negotiation, and marketing strategies.

Marketing sales and
negotiations

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing sales and Negotiation skills used by Crowne Plaza...................................................3
Recommendations to Crowne Plaza............................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Within marketing, the sales negotiation is considered as a strategic discussion between a
buyers and a seller which ideally results in being closed. The key goal of negotiation process is
to reach an agreement which is acceptable to the each person (Holopainen and et.al., 2018). This
report includes sales and negotiation skills used by Hotel Crowne plaza and along with it, the
recommendations will also be given to organisation.
MAIN BODY
Marketing sales and Negotiation skills used by Crowne Plaza
Effective negotiations facilitate in contributing crucially to the success of the business as
they facilitate in developing better relationships between customers and organisation. there are
different sales and negotiation skills that are used by Crowne Plaza and some of these skills
comprise of communication skills, Emotional intelligence skills, value creation skills, decision
making skills and many more (Khan and Ebner, 2019). The managers of Crowne Plaza
effectively communicate with its customers at time of providing services to them that help them
in gaining the views of the market share regarding service. In order to aware the customers about
the new food and services of the hotel, the administrators of the organisation provide brochures
to them. Human resources within the respective hotel make strategic decisions with the support
of having decision-making skills which help them in gaining competitive edge over competitors
within the market place (Richards, Guerrero and Fischbach, 2020). Another sales and negotiation
skill that is used by organisation is considered as the ability for understanding, using as well as
managing the emotions of its manpower in favourable ways for relieving stress, empathizing
with others, communicating effectively, overcoming challenges and defusing conflict.
Recommendations to Crowne Plaza
From above discussion, it can be recommended to the managers of Crowne Plaza that they
must understand the emotions of the workforce as well as its customers that are associated with
its business (Tran and Nguyen, 2020). The marketing manager of the organisation is
recommended to improve their value creation skills which will help in making the customers as
well as employees feel valued and retain along with the organisation. The managers of the hotel
can do this by listening to other people that are associated with the organisation. It is also
recommended to the administrators of Crowne Plaza to have effective problem-solving skill

which is another kind of negotiating skills which will help them in solving the problems in a
great way that occur within the workplace.
CONCLUSION
From above explanation of report, it has been concluded that marketing sales and
negotiation skills are very important to adopt by a marketing manager of an organisation. This
helps it in persuading customer-base to buy products or services of organisation and thereby
enhances the market share of the business.

REFERENCES
Books and Journals
Holopainen and et.al., 2018, July. Sales competition as education method–the case of the
European sales engineering team competition. In International Conference on Applied
Human Factors and Ergonomics (pp. 64-75). Springer, Cham.
Khan, M. A. and Ebner, N. eds., 2019. The Palgrave handbook of cross-cultural business
negotiation. Springer International Publishing.
Richards, J., Guerrero, V. and Fischbach, S., 2020. Negotiation competence: Improving student
negotiation self-efficacy. Journal of Education for Business, 95(8), pp.553-558.
Tran, M. D. and Nguyen, P. N., 2020. The impact of passion on sales performance: Is negotiation
a missing link?. Australasian Marketing Journal (AMJ), 28(3), pp.124-133.