This report provides a comprehensive analysis of the contemporary hospitality industry, using Crowne Plaza as a case study. It begins with an introduction to the hospitality sector and its significance in economic growth. The report then applies a PESTLE analysis to Crowne Plaza, examining political, economic, social, technological, legal, and environmental factors impacting the business. A SWOT analysis is conducted to assess the company's strengths, weaknesses, opportunities, and threats. The implications of current trends, such as online payments and social media engagement, and potential trends like automation and voice control are discussed. The report evaluates Crowne Plaza's ability to adapt to these trends and assesses the impact of external factors on the industry. The conclusion highlights the hospitality industry's importance and provides references to relevant research.
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