Analyzing Quality Management and Productivity at Crowne Plaza Hotel

This case study analyzes the impact of quality management on the productivity of Crowne Plaza hotel. It uses survey data to assess various themes, including essential components of quality management, the value of products and services offered, types of food items, and the role of quality in increasing performance. The study also investigates the advantages of using qualitative services and products, customer satisfaction levels, areas for quality improvement, marketing strategies, and media usage by Crowne Plaza. The findings are presented through graphs illustrating survey responses related to these themes, highlighting customer perceptions and areas for potential enhancement. Desklib provides access to similar case studies and solved assignments for students.

“To determine quality management and its impact on the
productivity of business” - A Case Study on Crowne Plaza

Introduction
Quality management refers to valuable factors to assure about
the services and products which firm offered to consumers
are consistent through nature. If quality of services will be
good, then in this case, needs and demands of consumers
will be satisfied in a systematic manner

THEME 1: Essential components of
Quality management
Focus on consumers
Continuous Improvement
Participation of staff members
0
1
2
3
4
5
6
7
8
Frequency

THEME 2: Products and services which are
offered by hotel are valuable
Agree Disagree
0
2
4
6
8
10
12
14
Column B

THEME 3: Kinds of food items are offered
through Crown Plaza hotel
Indian Food Continental food Chinese
0
1
2
3
4
5
6
7
8
9
10
Column B

THEME 4: Is quality valuable factor in
context to increase performance
Yes No
0
2
4
6
8
10
12
14
16
Column B

THEME 5: Main advantages of using
qualitative services and products
Increasing sales ratio More customers Increasing profit level
0
1
2
3
4
5
6
7
8
Column B

THEME 6: Satisfied from the services of
hotel
Yes No
0
2
4
6
8
10
12
14
16
Column B

THEME 7: Crowne Plaza hotel need to
increase quality of its services
Yes No
0
2
4
6
8
10
12
Column B

THEME 8: Marketing strategies used
through hotel
Differential focus Cost Leadership Market Penetration
0
1
2
3
4
5
6
7
8
9
Column B

THEME 9: Kind of media used by Crowne
Plaza
Internet Online websites Newspapers
0
1
2
3
4
5
6
7
8
9
Column B

References
Argote, L., 2012.Organizational learning: Creating, retaining
and transferring knowledge. Springer Science & Business
Media.
Eriksson, P. E. and Westerberg, M., 2011. Effects of
cooperative procurement procedures on construction
project performance: A conceptual framework.
International Journal of Project Management.29(2) .
pp.197-208.