BA (Hons) International Tourism: Cruise Industry Report Analysis

This report provides a comprehensive overview of the cruise industry, examining key operational aspects. It delves into human resource management, highlighting employee motivation, relations, and benefits within the cruise context. Health and safety protocols are discussed, emphasizing crew training, scrutiny, and preventive measures. The report further explores hospitality aspects, including facilities and management practices. Supply chain management within the cruise industry is analyzed, considering sourcing, distribution, and logistical challenges. Finally, the report addresses customer experience and satisfaction, emphasizing the importance of service quality and creating memorable experiences. The analysis draws on various sources, including books and journals, to provide a well-rounded understanding of the cruise industry's current status and operational dynamics.

QHO440
Introduction to
the Cruise
Industry

Table of Contents
INTRODUCTION...........................................................................................................................................3
Human resource management: .............................................................................................................3
Health and safety....................................................................................................................................4
Hospitality: .............................................................................................................................................4
Supply chain management: ...................................................................................................................5
Customer experience and satisfaction: ..................................................................................................5
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7
Books and journals.................................................................................................................................7

INTRODUCTION
Management and operation function is one of the universal processes accepted by all
industry sector to run and manage their business. Cruise industry is a largely build sector which
has some complex as well as interesting tenure. The industry known for its transportation and
travel operation from one place to another where passengers and goods get delivered into other
domestic or international countries (Bob-Manuel, 2020) It has become a part of trading sector
through which business get reliefs in getting inputs from different parts of countries. The
industry is well divided into multifaceted working sectors such as marine, navy, ship formation,
cruise industry and others. The report is going to consist several other information about cruise
operation through human resources management function.
Human resource management:
Management has universal accountability and approach into all functions whether it si in
human resourcing or other operations human resource management consist functions of
managing people and their talent in such a manner that will convert into an incredible output.
The functions involves and put highlights on how organisations manage to retain people and get
their talent utilise into respective organisation (Deng, Hine, and Sur, 2017). It has a large concept
which requite practical observation and implementation. Cruise industry has a technical and
wider operations that requires expertise professional. to fulfil the requirements, recruitment and
selection process is not easy to and getting a part into cruise industry required much efforts for a
candidate to appear for a job under this sector. There are several vital activities that takes place
into HRM function these are mentioned below:
Employee motivation: to remain employee motivated is essential into every organisation
in order to retain their interest and morale towards achieving goals and objectives. As for in
tourist and cruise sector, the job has required with several capabilities and indulge with provide
good service experience into cruise restaurant and hotel, for that instance, employees spend their
most of days or months into the ships and travel onboard cities, to not let down their motivation
there is need to make cruise experience better and incredible.
Employee relations: there are a lot of demand faced by cruise industry by the recent
times, in the data of 2017 to further studies, it has been evaluated that cruise ships demands have

risen the requirement of employees and staff to operate and enable effective services into
shipments as of they requires sufficient technical knowledge (Higgins-Desbiolles, 2020).
Employees have to spent several days there, that requires to maintain professional relations
which does not give any negative impression to the passengers.
Benefits and pay: human resource manager play vital role in serving to the cruise
officers and employees who wooed dedicatedly towards passengers and gods safety. They aims
at giving proper training and boost their skills and knowledge by providing with higher pays and
other benefits to respective family members. Cruise industry is well known for its immense
salary and extra benefits due to highly efficient workforce management an professionalism
followed.
Health and safety
Health and safety is the major concern into cruise industry. They require much
significance in the industry to hold the positions of health concerns. Cruise lines international
association has considered with 60 safety and health environment inspection. In order to provide
proper assistance with dull security of passengers and commodities, shipments contains various
lifeboats, rafts and safety measures to gets secure in any uncertainties and prevent life of each
individual. Ships are a group of professional expertise that holds every other possible options for
any miss happening (Jermsittiparsert, and Chankoson, 2019). Medical teams are prepared with
every possible treatment a person will be requited with flow of water of any natural calamities.
There are a lot of factors that affects shipments and cruise, due to any natural disaster or miss
conduct. The whole team makes possible efforts in saving lives through other sources but it does
contains risk also. Ther ensure safety through various points:
Crewmember training: not only medical experts are involve in training, but
crewmember are also indulge in getting training for first aid and health and safety in order to
handle uncertainties.
Heavily scrutiny: due to high safety concerns and being the most scrutinised elements,
the designs and interior of cruise and ships and made with the heavy standards of safety inbuilt
vessels with the influence of international maritime organisation ( IMO). Ships operations are
totally based on standards of safety measures (Jo, and D'agostini, 2020).

Precautions: the ships are contained with preventive measures that includes all the
essential elements like boats and life rats in order to contain maximum number or individuals,
these boats and life crafts work as a survivor into the cruise.
Hospitality:
Cruise industry has became one of the best example of travel and hospitality sector as
they provide enormous number of facilities under a smaller roof and give a memorable
experience of sea life. People who are willing to experience adventures and get a life apart from
daily routines and desires for peace for cruse travel. They get number of facilities like stay, food
and dining, bars and restaurant, clubs and casinos also many more. A person could think of
getting life moments into cruise. Many hotels and restaurants should get insights from the
management as how well cruise management prepare their operations effectively that grab
passengers attention to the fuller extent. Cruise are largest ports and luxury hotels, highly
accommodations that provide happily ever moments (Li, 2020).
Cruise mangers: the mangers make sure about services offered to each passenger
effectively and provide fines quality products with assessable services a solving their issues and
crises.
Chief cabin stewards: the chief has important role in concerning about housekeeping
departments by proving the passengers with a sanitize rooms and dining by ensuring tiny
cleaning services every floor(Rogerson, 2020).
Laundry; it is not necessary that living life in a home, cruise has become part of a home
which provide every possible assistance. cruise makes uses of every clothes like clothes towel,
bed sheets and other items that get clean every day. This require huge workforce and employees
assistance to get corporate at ships for giving customers an useful and clear experience.
Supply chain management:
Supply chain is a type of function or activity which involves mass receiving of inputs and
merchandise to get established supplies and input. Due to ships onboard on islands and spend
most of time in sea which requites to execute whole of supplies at the initial time. The cruise
industry does not have an outlet which reflects to public but has various other segments that are a
part of cruise industry like warehouses, dock. Cargo and other logistics. Supply chain

management of cruise start with suppliers then reach to global distribution centre for its
integration, as the industry consist large number of suppliers get supplier from many countries.
They now move to regional distribution centres like store, trucks, cargo and docks. Then the
inputs or supplies get converts into packaging to loaded into ship yards and into their logistics.
Ten the final deleivery get possessed into the port and cruise.
The process takes time and cost both with competivtive factors as theindustry has heavily
growing due to high demands. They also make possible efforts to cover the cost and make the
profits out of it. There are a lot of hurdles faced in getting supplies properly due to high demands
and less suppliers. And due to booking at cruise of perishable goods is indifferent from at hotel
industry. They get direct suppliers through transportation service sad other facilities. But at ship
cargos and docks and are only sources and risk taking factor which require effective strategies
and cost efficiency factors.
Customer experience and satisfaction:
This is the highly aimed factor at cruise industry that makes them more reliant as
compare to hotels and restaurants. There are a lot of hotel industries that gives affordable stays
and facilities to make their customers comfortable. But cruise industry believes in providing
highly quality services in oversees and islands with the best views and peace. Customers gets
immense satisfaction that has resulted in cruise demand more. It has become a trend to get a
cruise life once and has a dreams for every individual. Cruise industry makes their management
in such a way that every person could take advantage of it. People come across many regions an
countries to spend time in cruise experience(Wang, Li, and Xiao, 2019). People are being
curious to understand that how the ships could take every pat f a home facility whixh make
sthem attract towards tking services and and incredible moments.
CONCLUSION
The report has covered the area of human resource and management function hat drives
and execute on cruise industry by understanding their operations towards maintain employees
relations, health and safety, supply chain management, hospitality and customer satisfaction.
Through the reports, it has been driven that cruise industry has taken a leading growth due to its
high quality performance and concerns about live saving factors that makes it unique and attract
large population towards their view and many more attractions.

REFERENCES
Books and journals
Bob-Manuel, K.D., 2020. Capacity-building for sustainable maritime industry in developing
coastal countries. Journal of Emerging Trends in Engineering and Applied
Sciences, 11(1), pp.6-13.
Deng, Q., Hine, M., Ji, S. and Sur, S., 2017, January. Building an environmental sustainability
dictionary for the IT industry. In Proceedings of the 50th Hawaii International
Conference on System Sciences.
Higgins-Desbiolles, F., 2020. The “war over tourism”: challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, pp.1-19.
Jermsittiparsert, K. and Chankoson, T., 2019. Behavior of tourism industry under the situation of
environmental threats and carbon emission: Time series analysis from
Thailand. International Journal of Energy Economics and Policy, 9(6), pp.366-372.
Jo, S. and D'agostini, E., 2020. Disrupting technologies in the shipping industry: How will
MASS development affect the maritime workforce in Korea. Marine Policy, 120,
p.104139.
Li, F., 2020. Integrated Development of Marine Culture and Tourism Industry. Journal of
Coastal Research, 112(SI), pp.140-143.
Rogerson, C.M., 2020. In search of inclusive tourism in South Africa: Some lessons from the
international experience. In New Directions in South African Tourism Geographies (pp.
147-165). Springer, Cham.
Wang, G., Li, K.X. and Xiao, Y., 2019. Measuring marine environmental efficiency of a cruise
shipping company considering corporate social responsibility. Marine Policy, 99,
pp.140-147.
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