P&O Cruise Industry: Report on Organisation and Management Status

This report provides a comprehensive analysis of the cruise industry, focusing on the current status, organization, and management of cruise operations, with specific reference to P&O Cruises. It examines key functions such as Human Resources Management (HRM), health and safety, hospitality, supply chain management, and customer experience and satisfaction. The report highlights the role of HRM in recruitment and employee welfare, the importance of health and safety regulations, and the impact of hospitality services on customer satisfaction. Supply chain management's role in ensuring quality and efficiency is also discussed. The analysis concludes that a strong understanding of market demands and effective management of these functions are crucial for maintaining a competitive edge in the tourism and travel industry. Desklib offers a variety of resources, including past papers and solved assignments, to support students in their studies.

Cruise industry report
1

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Write a report on the current status of the cruise industry. Ensure the report addresses all the
following points:..........................................................................................................................1
Write a report on the organisation and management of a cruise. Ensure the report addresses the
following points:..........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCE..................................................................................................................................7
2

INTRODUCTION
International tourism management is a degree course in which student participates to
develop their knowledge and skills. Tourism management is a multidisciplinary field that
involves all activities and functions which are related to the tourism and hospitality industry.
Global cruise industries are operating their business in unique space, where they are part of travel
industry. Cruise industry is the important growth sectors in the tourism market as it understands
the passenger demand and provide the kind of services (Peručić, 2020). In the organization
various functions are human resource, finance, health safety, customer experience and
satisfaction that can help to develop the organizational performance. To understand about this
P&O Cruise has been selected that is British cruise line based at Carnival House in Southampton,
England, operated by Carnival UK. The management of such organization perform all functions
and activities by focusing on each department that can help to develop the organizational
performance. The report covers current status of cruise industry and management by focusing on
each task.
MAIN BODY
P&O Cruises is a British Cruise line industry that operates its business by providing the
cruises services to their customers which can help to maintain higher productivity. Cruise lines
are distinct from passenger lines which are primarily concerned with transportation of their
passengers. The management of such organization is playing the important role as it conducts the
analysis and support the transportation business. The functions of selected cruise organization
are defined below:
Write a report on the organisation and management of a cruise. Ensure the report addresses the
following points:
Human Resources Management (HRM)
Human resource management is strategic approach that used by organization to managing all
resources and functions. This is main function in industry as it identifies the vacant position and
conduct the interview round for the purpose of selecting the best candidates at the workplace.
For any organization it is important to have human resource management as it identify the
vacancy and recruit or select the skilled people for filling vacant position and gets the work done.
For example, HRM of P&O is playing important role as it identifies the vacancy and recruits
3

skilled and experienced for different profile such as finance, IT, maintenance and others that can
help to operate the business regularly (Hung, Huang, and Lyu, 2020). Cruising is a global
industry with economic contribution that extend beyond the taxes cruise and also provide the
employment. This is important for each organization to understand what is running in their
business environment and how to improve the economy. In relation to P&O cruise, HRM
function impacts positively as it provides the better quality of services to their customers, creates
the employment at the local, regional and national level. The human resource management
function of chosen organization identifies vacancy position in different department such as
marketing, finance, IT, distribution and operation which can help to operate the business
regularly and maintain higher performance.
The benefits of HRM function in P&O cruise is to fill the vacant position in different
department, compensation and benefits, payroll and others which can help to develop the
organizational performance and productivity. The challenges of HRM function is demotivation
between staff due to conflict, and rejecting the candidates that might be affect the organizational
productivity negatively.
Health and Safety
Health and safety is the important for employees and customers who are related to business
organization and helps to develop the organizational performance. While operating any business,
make sure that all people will be healthy and safe as under following the laws and regulations.
When employees are working in the organization it is needed they feel secure and safe while
managing all services. The P&O cruise is having number of ports or ships which are using to
providing the better quality of services to their passengers. This bring the changes in their
working and manages each function. All of these ships had previously operated for P&O and had
been transferred to the new subsidiary (de Almeida Ramoa, da Silva Flores, and Herle, 2019).
For example, in P&O cruise, management focuses on employee and customer’s health safety by
following the Health and Safety Act 1974 that can help to develop the organizational
performance by managing each function. The management also provides the compensation and
benefits to their staff that supports to operate the business regularly. The management of chosen
organization focuses on health and safety by following the all standards and make feel them
good which can help to retain the top talent and attain the higher productivity.
4

The benefits of health and safety function is to provide the good health to employees
while working in cruise which can help to managing all functions and higher productivity at the
P&O cruise. The challenges are related to P&O Cruise is increasing employee turnover in case of
not feeling safe and secure.
Hospitality
This is the main function of organization where in accommodation services, food services,
and staying which influence the number of customers or passengers that can help to develop the
organizational performance and productivity. P&O cruise is providing different types of services
to their customers such as accommodation, food service and others which can help to influence
the number of customers and develop the organizational performance. For example, P&O cruise
is also maintaining the hospitality services for their passengers which can help to improve the
business performance. In this, management understand the customer requirement and offers the
kind of services which can help to improve the business performance in competitive market
(Santos, Radicchi and Zagnoli, 2019).
The benefits of Hospitality getting by P&O Cruise by offering hospitality services such as
accommodation, staying, and food services which can help to develop the organizational
performance and productivity. The challenges of hospitality function is not focusing on customer
needs that might be switch the customers towards other brand that affected the productivity
negatively.
Supply chain management
This function is related to handling of the entire production flow of goods and services that
used to maximize the quality, customer experience and profitability. For organization it is
important to have good knowledge and skills as it influence the number of customers that helps
to improve the organizational productivity. For example, in relation to P&O cruises supply chain
management function is managing by management who identify the demand in market and
maintain a balance between flow of goods and services that can help to attain the competitive
advantages. On the other side, it maximises the quality of products and services which develop
the customer experience and supports to attain the higher productivity. This can help to manages
the supply chain functions by reaching to the targeted customers and selling their services in
higher range (Jászberényi, and Miskolczi, 2020).
5

The benefits of supply chain management functions to provide the better quality of supply
and distribution services which can help to develop the organizational performance. Supply
change management is playing an important role in P&O cruise industry as it helps to keep
healthy people on cruise ships, specialising in port and destination development, introducing AI
that make task easier, Virtual check in, Geo location, and augmented reality that can help to
develop supply chain functions properly. The challenges faced by selected organization is to
reducing the sales in distributing the products and services.
Customer experience and satisfaction
For any business organization customer experience and satisfaction level is important as
they make decision to buy products or service again. This also helps to improve the brand image
in competitive environment and maintain the higher productivity. For instance, management or
customer executive of P&O cruises aware the passengers from their services which is provided
by organization and influence them to buy. The management make efforts to provide the better
quality of services and satisfy them properly that can help to improve the organizational
performance and productivity. This also helps to improve the brand image in competitive
environment where it provides different range of products and services in cruise industry
(Boniface, and et.al., 2020).
The benefits of supply chain management is to identify needs and interest of passengers
is changing on continuous basis which can be challenge for P&O cruises to operate its business.
The management should be focus on this factor and should provide the new experience that can
help to maintain higher performance.
CONCLUSION
From the report it can be concluded that cruise industry is related to service sector which
is operating and managing by those people who have good knowledge and skills to manage.
Cruise lines are different from passenger’s lines that mainly considered with transportation of
their passengers. To attain the competitive advantages there is need to understand the market
demand in travel and tourism which supports the businesses and complete the task properly. The
main functions of organization are customer experience and satisfaction, HRM, supply chain
management, hospitality and health & safety which can help to develop the organizational
performance.
6

7

REFERENCE
Books and Journal
Peručić, D., 2020, April. Analysis of the world cruise industry. In DIEM: Dubrovnik
International Economic Meeting (Vol. 5, No. 1, pp. 89-100). Sveučilište u Dubrovniku.
Syriopoulos, T., Tsatsaronis, M. and Gorila, M., 2020. The global cruise industry: Financial
performance evaluation. Research in Transportation Business & Management,
p.100558.
de Almeida Ramoa, C. E., da Silva Flores, L .C. and Herle, F. B., 2019. Environmental
sustainability: a strategic value in guiding cruise industry management. Journal of
Hospitality and Tourism Insights.
Namin, A., Gauri, D. K. and Kwortnik, R. J., 2020. Improving revenue performance with third-
degree price discrimination in the cruise industry. International Journal of Hospitality
Management. 89. p.102597.
Wang, G., Li, K. X. and Xiao, Y., 2019. Measuring marine environmental efficiency of a cruise
shipping company considering corporate social responsibility. Marine policy. 99.
pp.140-147.
Hung, K., Huang, H. and Lyu, J., 2020. The means and ends of luxury value creation in cruise
tourism: the case of Chinese tourists. Journal of Hospitality and Tourism
Management. 44. pp.143-151.
Santos, M., Radicchi, E. and Zagnoli, P., 2019. Port’s role as a determinant of cruise destination
socio-economic sustainability. Sustainability. 11(17). p.4542.
Jászberényi, M. and Miskolczi, M., 2020. Danube cruise tourism as a niche product—An
overview of the current supply and potential. Sustainability. 12(11). p.4598.
Boniface, K. S., and et.al., 2020. A cruise ship emergency medical evacuation triggered by
handheld ultrasound findings and directed by tele-ultrasound. International maritime
health. 71(1). pp.42-45.
8