Analysis of Cruise Industry Development and Trends in the UK Market

This presentation provides an overview of the cruise industry's development over the past five years, with a specific focus on trends in the UK cruise market. It highlights the industry's globalization, increased vessel capacity, and improved onboard activities. The presentation also discusses the impact of technology and global load shifting on the UK cruise market, concluding that the cruise industry has experienced substantial growth and contributes significantly to the economy. It also talks about ship technologies and onboard activities that have been developed over the past few years. The document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

CRUISE INDUSTRY

Introduction
•
Present study will discuss current development in the Cruise industry over past
five years.
•
Furthermore, trends of cruise market in UK will be explained in this presentation.

a) Current development of Cruise industry
•
Over the past few years, cruise industry has experienced progress and popularization. It has
become the outstanding example of globalization.
•
During 1980, there were only 40 new cruise ships were available but till 1990, number of vessels
have been increased to 80. It shows 40% increment in number of cruise ships.
•
Another development held in this sector is improving capabilities of vessels. Over the past few
years, huge investment has been done in this industry and through innovation, bigger vessels have
been developed. Now, these ships are able to carry more than 3000 passengers in a single ride. Due
to this development, cruise industry is able to earn more benefit and it is able to offer lower fares to
passengers.

b) Explanation of trends in UK cruise market
•
Cruise ship industry is improving and growing well continuously due to its
cheap and funny holiday deals. Apart from this, it became popular for its
lobbying effectiveness. The significant investment have been made by many
big cruise firms for improving waste disposal system, back-up power system,
safety in their ships etc. Main trends of cruise industry in UK are as following:
•
Ship technologies have been improved.
•
Global load shifting was another trend of this industry in UK cruise market.

Development #2
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Onboard activities have been developed over the past few years.
•
such as multi-storey shopping centres, pubs, restaurants, museums, spa, gyms etc.

Trend #2
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Rapid expansion in number of ships, itineraries and themes

Conclusion
•
From the above study, it can be concluded that Cruise
industry has grown well.
•
It is the sector which is contributing well in the growth
of economy.
•
Now, 91% vessels here are those which have above
1500 berth capacity. They are big and can carry more
passengers.

bibliography
Cruise Industry. 2017. [Online]. Available through
<http://webcache.googleusercontent.com/search?q=cache:sNcE8-
pmnfQJ:www.repositioncruises.com/cruise-industry/
+&cd=1&hl=en&ct=clnk&gl=in>
The Cruise Industry. 2017. [Online]. Available through
<http://www.windrosenetwork.com/The-Cruise-Industry-General-Analysis-and-
Overview>