Comprehensive Report on Cruise Tourism: Trends, Impacts and Analysis

This report provides a comprehensive overview of the cruise tourism industry, beginning with an introduction to its definition and purpose. It covers key facts, statistics, and impacts, including market size, customer demographics, and the roles of major providers like Carnival Corporation, Norwegian Cruise Line, and Royal Caribbean. The analysis extends to socio-cultural and economic impacts, both positive and negative, such as employment generation versus poor economic conditions and the influence of social media versus cultural differences. Destinations, activities, and sub-types like river, mega, and expedition cruises are also explored. A SWOT analysis identifies strengths (customer interest, global reach), weaknesses (high expenses, competition), opportunities (service development, new locations), and threats (rising fuel costs, staff turnover). The report concludes by highlighting the role of technology and social media in attracting customers and emphasizes the industry's growth and potential. References to various academic sources are included to support the analysis. Desklib offers a variety of similar solved assignments to help students.

Introduction (include a purpose of poster)
•Tourism is a wide industry which entails the movement of travellers to
the regions that are unfavourable to their own habitat.
•Tourism practices are undertaken by people in order to fulfil their
social needs, explore new places or for business purposes.
•The main purpose of this poster is to explain a clear definition of cruise
tourism and various factors and determinants that have a significant
influence over the development of the business.
Destinations/ activities/ sub-types
1. River Cruise
2. Mega Cruise
3. Expedition Cruise
3
Conclusion
According to the above poster, it has been concluded that the
cruise industry is a growing sector which has developed with
the course of time. The business has achieved massive
popularity due to these practices which are helpful for it to
grow and achieve better success in the industry. Customers are
highly interested in exploring new places and enjoying their
time on cruise ships which offer them with a premium travel
experience which is convenient for them to grow in the
industry.
Future trends
Social
1- Increasing customer based due to popularity on social media
platforms can become beneficial for the businesses to gain better
advantage.
2The interest of people in new theme based cruise ships can be
useful for the business to enhance their growth.
Economy
1The investments in the cruise tourism industry is helpful for the
business to gain better advantage in the industry.
2The developing economic conditions are hostile for cruise ship
organizations in order to enhance their services and gain better
profitability.
Environmental
1 The efforts of businesses to reduce the carbon footprint in the
industry will be beneficial in enhancing the opportunities for
these businesses.
2 at the same time the efforts made by organization would be
helpful to reduce such pollutants to the environment.
Key providers/ organisations
1. Carnival Corporation-
2. Norwegian Cruse Line
3. Royal Caribbean
References
•Buhalis, D., Papathanassis, A. and Vafeidou, M., 2022. Smart cruising: smart technology applications and their diffusion in cruise tourism. Journal of Hospitality and Tourism Technology, (ahead-of-print).
•Cerveny, L.K., Miller, A. and Gende, S., 2020. Sustainable cruise tourism in marine world heritage sites. Sustainability. 12(2). p.611.
•Chen, J.M. and et.al., 2019. A meta-analysis of the direct economic impacts of cruise tourism on port communities. Tourism Management Perspectives. 31. pp.209-218.
•Hung, K. and et.al., 2019. An overview of cruise tourism research through comparison of cruise studies published in English and Chinese. International Journal of Hospitality Management. 77. pp.207-216.
•Jordan, E.J. and et.al., 2020. Do residents differentiate between the impacts of tourism, cruise tourism, and Airbnb tourism?. Journal of Sustainable Tourism, pp.1-19.
•Lee, B.C., 2019. The effect of gamification on psychological and behavioral outcomes: Implications for cruise tourism destinations. Sustainability. 11(11). p.3002.
•Lloret, J. and et.al., 2021. Environmental and human health impacts of cruise tourism: A review. Marine Pollution Bulletin. 173. p.112979.
•MacNeill, T. and Wozniak, D., 2018. The economic, social, and environmental impacts of cruise tourism. Tourism Management. 66. pp.387-404.
•Paiano, A., Crovella, T. and Lagioia, G., 2020. Managing sustainable practices in cruise tourism: The assessment of carbon footprint and waste of water and beverage packaging. Tourism Management. 77. p.104016.
•Radic, A. and et.al., 2020. Apocalypse now or overreaction to coronavirus: The global cruise tourism industry crisis. Sustainability. 12(17). p.6968.
•Renaud, L., 2020. Reconsidering global mobility–distancing from mass cruise tourism in the aftermath of COVID-19. Tourism Geographies. 22(3). pp.679-689.
•Sanz-Blas, S., Buzova, D. and Schlesinger, W., 2019. The sustainability of cruise tourism onshore: The impact of crowding on visitors’ satisfaction. Sustainability. 11(6). p.1510.
•Vega-Muñoz, A. and et.al., 2020. In search of ‘a research front’in cruise tourism studies. International Journal of Hospitality Management. 85. p.102353.
•Wondirad, A., 2019. Retracing the past, comprehending the present and contemplating the future of cruise tourism through a meta-analysis of journal publications. Marine Policy. 108. p.103618.
•Xie, G., Qian, Y. and Wang, S., 2021. Forecasting Chinese cruise tourism demand with big data: An optimized machine learning approach. Tourism Management. 82. p.104208.
Key facts, statistics and
impacts
Customer Profile
Demographic (age, gender etc (table)
Customers from different age groups are targeted under the cruise tourism industry
in order to generate better profitability and growth in the industry.
The people from different genders are offered with appropriate facilities to travel on
these cruises for increasing the overall customer base in the market.
Geographic (where do they come from?)
Customers living in different places are invited by cruise tourism companies in order
to improve their overall financial stability in the market by generating more revenue.
People from all over the world take part in particular celebrations or parties which
are organized in a cruise ship that has a significant impact on the success of the
business.
Other (motivations and behaviour)
Various developments in the technology and structure of the cruise ships which has
motivated customers to explore this industry.
The popularity of social media has been crucial for the cruise business in order to
attract more customers towards visiting new places through their cruises.
Environmental impacts (for example impact on
local natural or animal habitats)
Positive
Negative
1 Helps in the development of local habitat.1. Regular waste generated in the environment.
2 Frequent changes in the environmental aspects.
2Dumping of various substances in rivers and
oceans.
3 The acceptance of various people towards the industry.
N-
3Pollution spread in air due to the smoke generated
by cruise ships.
Economic impacts (for example revenue generated for local community)
Positive Negative
1 Generating employment opportunities for local people.
1. Poor economic
conditions of various countries.
2 Investments from various investors in the cruise tourism sector.
2Economic instability due to
pandemic
3 Support of government towards the enhancement of this industry.
3Various changes in the economic policies and
reforms.
Socio-cultural impacts (for example impact on local culture or society)
Positive Negative
1. Development of various social media platforms.
2. Attractiveness of customers towards cruise tourism.
3. Hostile social environment for the businesses to grow.
1. Changing needs and wants of the customers.
2Fluctuations in the social trends in the market.
3Cultural difference between people of different places.
Market size (revenue generated, number of tourists per year) (must be
Include graph, pie chart or table)
Title
Group Name
Tutor name
Strength
Interest of customers in the business has
been beneficial for achieving better growth
in the industry.
This cruise ship industry has a global reach
which is growing consistently for the
development of the business.
Weakness
weaknesses
The cruise tourism industry requires high
expenses which puts negative impact on the
business to enhance their services.
It has strong existence of competitors in the
industry which imposes negative impact on the
businesses to operate successfully.
Opportunity
Development of the services that are provided to
the customers is a major opportunity which can
be beneficial for the cruise ship businesses to
gain better advantage in the industry.
The businesses can provide travel options for
newer locations to the customers which can
increase their engagement towards cruise trips
significantly.
Threats
Raising costs of fossil fuels is a major threat for
cruise ship businesses in order to manage their
profitability and increase their effectiveness in
the business environment.
There is high staff turnover in the cruise
tourism industry which has a negative impact
on the sustainability of these businesses in the
industry.
SWOT
Group Member Names/ID