USQ CIS1101 - Assignment 1: A Web Proposal for Cruise Sales Website

This project presents a comprehensive web proposal for a cruise sales website, addressing various aspects of its design, development, and maintenance. It begins with research findings on customer needs and competitor analysis, emphasizing the importance of simple navigation, elegant design, and online booking systems. The proposal outlines the website's capabilities, including HTML, XML, PHP, CSS, and WordPress integration, highlighting features like dynamic page creation, customizable user content, and mobile accessibility. A detailed design strategy is presented, covering domain name registration, web hosting, content management systems, SEO analysis, and web promotion. The proposal further describes the website's features, such as custom design, payment gateways, and SEO optimization. The document also includes website maintenance plans, security measures, and cost estimations. The project concludes by summarizing the proposed website's superior quality, addressing user needs, and assessing suitable features for web design, along with a timeline for its implementation. The references provide credible sources that support the project's claims and recommendations.

WEBSITE
PROPOSALS E L L I N G S H I P S A N D C R U I S E S
A C R O SS VA R I O U S D E S T I N AT I O N S

CONTENTS:
• Research Findings
• Capabilities
• Web Design, Web Promotion & Website
Maintenance
• Costs and deliverables
• Q & A

WHY TRAVEL AGENTS SHOULD SELL
CRUISES?
• The cruising is all about to explore foreign cultures,
countries, sightseeing or simply for relaxation at the
middle of the sea.
• The travel agents across the world are looking for
various measures for giving that extra bit as well as
building a never ending relationship with the
consumers.

FINDINGS FOR RESEARCH:
• Simple navigation for finding various products.
• Sophisticated style and Elegant feel.
• Marketing based on customer needs.
• Online booking system.
• Only selling ships and cruises.

CAPABILITIES:
• HTML , XML
• Well formed documents for HTML
• W3C Compliant
• PHP
• Dynamic creation of pages
• Customizable User Content
• Faster time to load
• CSS
• A Website that is for multiple platforms
• Greater reliability

CAPABILITIES:
• WordPress
• Full feature Creation of Website
• System for management of Content
• Integration of Social Media
• Ability for Sharing Content
• Assists Information Dissemination
• Mobile Accessibility
• Compatible with various devices
• Usability on platforms based on Mobile

PROPOSAL:
• Visually appealing
• User interactive
• Informative
• Easy to navigate

EXAMPLE 1:
• Easy for navigation but the appearance is boring

EXAMPLE 2:
• This is the example of one of the biggest competitors.
The website is so much user friendly.

COMPETITOR'S FOR
BUSINESS
• A great number of competitors are not
existed there.
• There are only 3 or 4 major competitors
are existed.
• Most of the competitors look somewhat
underwhelming.

DESIGN STRATEGY:
• Registering name of the domain.
• Web host.
• Features, design and functionality.
• System for managing content.
• SEO analysis
• Web promotion.
• Maintenance.

SITE MAP:
Dental
practic
e
home check
up
cleani
ng
surger
y
Conta
ct us
About
us

TITLE / Link to home
Image Slideshow
Donate
S
O
C
I
A
L
M
E
D
I
A
Affiliates Contact
Details
News Letter
Sign Up
M
E
N
U
General page
Elements:
 Donation Button
 Left Justified Menu
 Social Media Links
 Affiliates
 Newsletter Signup
 Contact information

HIERARCHICAL
ARCHITECTURE:

FEATURES OF THE NEW
WEBSITE:
• The website will be having robust custom
as well as elegant design to display product
list to the users.
• The procedure of booking with the
payment gateways as well as hassle free
procedure for booking for ships and cruises.

MAJOR WEB TECHNOLOGIES:
• Web 2.0 Framework
• J Query
• Google Analytics
• Open Graph Protocol
• Collaborative tools for integration

DESIGN OF THE SITE:
• The website will be having an effective
design for the customization for the users.
• Current discounts and offers as well as
special promotions will also be provided in
the feed as well as also in the home page.

DOMAIN NAME:
• Cruisesales.com or buycruises.com are the
domain names that are proposed as well as
there are so much choices.
• Apart from the development of the web
application, there are different value added
services such as system maintenance will
be also provided.

CUSTOM PROGRAMMING
• Site tracking

CUSTOM PROGRAMMING
• It is the functionality which will be added
for the users of the website.
• The site will be friendly to the users
which will also support navigation easier.
• A solution will be developed which will be
effective for the marketing of the
company.

UPGRADATION
• The site will be updated on a regularly
basis for avoiding boredom.
• The contents of the website can include
images, written texts as well as free
downloads.
• This should also have the news of the
company for showing the client new
upgrades.

FUNCTIONALITIES AND
FEATURES:
• Site origin
• Site origin buddle
• Google map
• Contact form
• Image slider
• Payment gate way
• Logo

SEARCH ENGINE
OPTIMIZATION:
• It will maximize the number of visitors for spring
fielding within these type of websites.
• Colourful selection of phases and keywords.
• Ensuring the best practice for the search engine
optimization.
• 3 to 6 keywords in each of the pagers in the
website.
• Keywords that are for the main page will appear
in the URL.

ANALYTICS:
• Using the google analytics within the page.
• Understanding the behavior of the customers.
• Optimizes ads and contents for increasing
revenue of the website.

MAINTENANCE OF THE
WEBSITE:
• Update text, webpages, photos
• Ability for creating flash animations
• Graphic work for the design
• Assigned to personal team member for dedicated service

SECURITY FOR THE
WEBSITE:
• Virus identification
• Daily scanning
• Registry security package for $40/month.
• Safeguards website for ensuring no expanses
that are unwanted.

COST FOR THE WEB DESIGN
Function Cost
Name of the domain 10 dollars per year
Host 100 dollars per year
Development 20000 dollars (300 hours)
Maintenance 750 dollars per year
Marketing of the website 5000 dollars per year.

CONCLUSION:
• Superior quality of the website has been shown.
• The needs and requirements has been analyzed.
• Suitable features for the web design has been
assessed.
• Web host and domain registration.

TIMELINE:
1st October 2019 start
Activity Weeks Date
Design 2 01/10/19 - 14/10/19
Development 3 15/10/19 - 03/11/19
Site Content 3 04/11/19 - 24/11/19
Launch & Testing 1 25/11/19 - 01/12/19
Advertisement 7 15/10/19 – 01/12/19
Total 9 weeks total

REFERENCES:
• Scipioni, J. (2019). You can buy a $2.4 million apartment on a
cruise ship — take a look. CNBC. Retrieved 25 August 2019,
from https://www.cnbc.com/2019/07/26/blue-world-voyages-
selling-luxury-residences-on-cruise-ship.html
• Erl, T. (2016). SOA Principles of Service Design (paperback).
Prentice Hall Press.
• Perdomo, E. G., Cardozo, M. T., Perdomo, C. C., & Serrezuela, R.
R. (2017). A Review of the User Based Web Design: Usability and
Information Architecture. International Journal of Applied
Engineering Research, 12(21), 11685-11690.
• Makovey, J., Metcalf, B., Zhang, Y., Chen, J. S., Bennell, K., March,
L., & Hunter, D. J. (2015). Web-based study of risk factors for