Evaluation Plan for Crying Clinic's Promotional Program & Outcomes

This report presents an evaluation plan for the Crying Clinic's promotional program, addressing concerns about declining attendance and the need for evidence of program effectiveness. The plan outlines objectives such as understanding client perceptions, assessing program effectiveness, and identifying reasons for decreased attendance. It includes a stakeholder analysis, evaluation framework, activity plan, budget, and application of Lewin’s Change Management Theory. The plan aims to estimate program efficiency, staff knowledge, and patient-centeredness, while also identifying best practices and promoting collaboration. Potential weaknesses like time constraints and bias are acknowledged, and a reflection on the quality department's role in implementing the plan is provided. The proposed budget is $45,700 and includes cost of communication, survey subscription, data analysis software, employee wages, transportation and miscellaneous expenses.

Evaluation plan of the promotional
program of crying clinic
Name of the student:
Name of the university
Author note

Objectives of the Evaluation Plan
 Finding out the perceiving mode
of recognising the program for
the clients
 Finding out how effective the
program is to the clients
 Examining the Causes of
decreasing attendance of clients
 Choice of other families and
potential clients
 Analyzing the Gap in this
program
 Finding the needs of the Target
Figure : child care
source: 1
1Orgeur, G., I. Serandat, S. Perrot, G. Forsberg, J. Gombert, and V. Grimault. "Development of tools for evalution
of the effectiveness of news methods of treatment." In 5th Conférence Internationale sur les Méthodes
Alternatives de Protection des Plantes, 11-13 mars, 2015, Nouceau Sièle, Lille, France, pp. 371-383. Association

Stake Holder Analysis
•The staff - Internal /Primary –Moderate Interest
• Families of the crying infants – External Secondary –
Moderate interest
•Community stakeholders – External – Tartiary1 – Low interest
•Senior Management Team – Internal Primary – High Interest1Orgeur, G., I. Serandat, S. Perrot, G. Forsberg, J. Gombert, and V. Grimault. "Development of tools for evalution
of the effectiveness of news methods of treatment." In 5th Conférence Internationale sur les Méthodes
Alternatives de Protection des Plantes, 11-13 mars, 2015, Nouceau Sièle, Lille, France, pp. 371-383. Association
Française de Protection des Plantes (AFPP), 2015

Evaluation Framework
Engag
e all
Stakeh
olders
Setting
Up goals
and
objective
s
Design
data
collectio
n
process
Collecti
ng
Credible
Evidenc
es
Formu
lating
Concl
usion
Sharing
Lesson
and
making
change
Abiding by
the legal
compliance
s and
ensuring
mutual
interest
Evaluation Activity Responsibles
Engage all
Stakeholders
Meeting and
Communication
Managements
staffs
Setting Up goals
and objectives
Investigations Management staffs
Design data
collection process
Communication Management
staffs, Patient and
community
members
Collecting credible
evidences
Communication
and investigations
Management
staffs, patient and
community
members
Formulating
conclusion
Meetings and
communications
Managements
staffs
Sharing Lesson
and making
change
Education and
publicity
Management
staffs, patient and
community
members

 Developing Questioner for
Survey
 Conducting survey among
existing clients
 Conducting survey among
Target population
 Measuring outcomes
 Developing goal for changes
2 Issel, L. Michele, and Rebecca Wells. Health program planning and evaluation. Jones & Bartlett
Learning, 2017.
Figure : child care
source: 2
Activity plan for Evaluation

BUDGET
COST
communication $500
Survey subscription $1500
Data analysis software $1700
Employee wages $30000
transportation $5000
Miscellaneous $7000
total $45,7000

Change Management Theory
• Making stakeholder ready for change
Unfreeze
Lewin’s Model of Change

 Estimation of the efficiency of the
program
 knowledge of the staffs of the services
 Estimation patient’s centeredness of
the program. 3
 Indication of best practices
 Promotion of collaborative practice
 Development of interpersonal
relationship
3 Moradi-Lakeh, Maziar, and Abbas Vosoogh-Moghaddam. "Health sector evolution plan in Iran; equity and
sustainability concerns." International journal of health policy and management 4, no. 10 (2015): 637.
Figure : child
care
source: 3
Strength of the approach

•Lack of Time1
•Lack of Skilled staffs
•Biasness
•Lack of Ethical consideration
1Orgeur, G., I. Serandat, S. Perrot, G. Forsberg, J. Gombert, and V. Grimault. "Development of tools for evalution
of the effectiveness of news methods of treatment." In 5th Conférence Internationale sur les Méthodes
Alternatives de Protection des Plantes, 11-13 mars, 2015, Nouceau Sièle, Lille, France, pp. 371-383. Association
Weakness of the Approach

Reflection
As a part of the quality department of crying
clinical, I would need the cooperation from the director
of quality of evaluation for implementing propose plan.
I would require support from the director for making
proper policies for evaluating the project ad proper
implementation of it. I would require funding from the
director for implementing the proposed approach of
the evaluation plan. I would require a safety
management of the client for the plan. it will help in

Issel, L. Michele, and Rebecca Wells. Health program planning and
evaluation. Jones & Bartlett Learning, 2017.
Moradi-Lakeh, Maziar, and Abbas Vosoogh-Moghaddam. "Health sector
evolution plan in Iran; equity and sustainability concerns." International
journal of health policy and management 4, no. 10 (2015): 637.
Orgeur, G., I. Serandat, S. Perrot, G. Forsberg, J. Gombert, and V.
Grimault. "Development of tools for evalution of the effectiveness of
news methods of treatment." In 5th Conférence Internationale sur les
Méthodes Alternatives de Protection des Plantes, 11-13 mars, 2015,
Nouceau Sièle, Lille, France, pp. 371-383. Association Française de
Bibliography

Thank you